After a productive day of real estate and driving kids to their sport events my 11 year old son says, “What’s 411?”  I gave him a “look” as I smiled widely. All I could do was think about how we used 411 to find a business phone number, and friends number or an address when I was growing up.  It was the fastest way to get information without looking at the “yellow pages or white pages”.

I proceeded to explain to Jonathan that we would dial 411 to find a phone number for a business, a friend or just about anything.  The operator would say, “The number is………?”   He seemed to find that interesting, so I smiled again. I asked Jonathan what he would do to find information.  He said he would use his iPod or cell phone.  I asked again, “No, What do you use?”  He said, “the internet”. Then I said it again, “What internet browser do you use?” And he finally said it?  “I use Google”.

If our kids know to use Google to find what they want why are real estate agents refusing to jump into the 21st century?   It’s best said by Alvin Toffler, “The illiterate of the 21st Century will not be those who cannot read or write, but those who cannot learn, unlearn and relearn.”  Make a decision today to learn something new to change the effectiveness of your business.

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