Increase your business by 42% in the next 12 months.

The Women’s Council of REALTORS® opening session started with a high energy and engaging speaker who challenged us to change our perception of how we do business. Did you know that 10% of real estate agents dominate the real estate market? Maybe you’re one of the 10%. If you’re not, Travis Robertson (@TravisRO) shared simple strategies to change your business by 40% in the next 12 months.

Below are my top take-aways from his presentation:

  1. Don’t give up on online leads. Only 3% or less are actually responded to.
  2. Consider Facebook Ads. By integrating Facebook Ads in your business plan, you will reach more of your friends and your friends’ friends in their news feeds.
  3. Follow up, follow up, follow up. Agents don’t stay in touch with their clients. Stay in their mind; at least 27 touches per year. Use direct mail, email marketing, and client parties as one of your touches.
  4. Deadly Myth: Online leads are crap?! Truth: The leads are not the problem; it’s your lead nurturing system.
  5. Create a business that supports your life! Not a business that runs it!

Check out the 2014 NAR Conference Blog for more tips for your Real Estate Business

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