Run Your Business Like A Business Series for REALTORS® Tip Two

Run Your Business Like A Business Series for REALTORS®  Tip Two

Whether you’re a new agent, seasoned agent or an agent that needs to jump start their business; generating leads is key for a real estate agents success.   If you read last week’s blog post you’ve already created a list of everyone you know in an excel spreadsheet.  If not, click to review.   After you’ve created a list of everyone you know, that could be a potential lead or referral source, you’ll have the ability to upload that data into your

  • Multiple listing service
    • Many MLS’ allow you to create mailing labels
    • Email clients
    • And sort your list based on client status
  • Email marketing tools like
  • Client relationship management tools (CRM)
  • MSWord
    • a great way to create mailing labels or
    • form letters
  • Upload that data into a marketing service tool to order postcards
    • You’ll need to convert the data into CSV format. Just save it in MSExcel as CSV.
    • If your company uses a post card company use it

Once you’ve chosen the tools that you would like to upload your database to, create a plan to email, mail, text, engage on social media and call your clients.

  • Contact your Top clients monthly
  • Mail something of value to your clients monthly
  • Share market updates, local events, Real estate news and more to your social media sites at least once a day. The best times to post are 9:00am, Noon, 3:30pm, after 7pm and weekends after 10am.
  • Don’t forget to ask your top clients for a referral
  • Track your leads and where the lead is generated. Next week we will discuss the importance of your database.
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