What is LinkedIn? LinkedIn is the World’s largest professional network.  The social media network has over 300 million users. This social media site gives an individual the ability to build their brand, power their career, future careers, learn and share professional content.LinkedIn

Building your brand with LinkedIn gives a real estate agent the opportunity to showcase professional expertise so they are noticed. Build your brand by updating your profile with great stories that attract the right viewers.  Who are you trying to reach?  Know your audience and write your professional resume to reach that audience. Real estate agents can highlight customer service skills, marketing skills, research skills, follow up and the ability to gage the market.

Put a face to a name by adding a professional photo, not a photo of your vacation trip.  First impressions are everything.  Think about how you want people to perceive you.  If you want your potential clients to take you seriously then spend the money to have a professional photo taken.  Once you’ve updated your profile create a catchy headline to reach your target audience. Then tell your professional story.  Make sure the story uses keywords and phrases to highlight your best skills to increase your visibility on LinkedIn.

Are you an expert in your industry?  What have you done to set your business a part from others in the real estate industry?  LinkedIn provides space to showcase your work.  Add your blogs, articles you’ve been featured in to highlight expertise in real estate or in a past profession.

Linkedin also provides opportunities for real estate agents to grow their networks. A real estate agent will already have a core group of people they interact with on a daily basis. These core professionals also have a network providing new opportunities for real estate agents to expand their networks. After your core network is established reach out to alumni, colleagues from previous jobs and past clients.   Another way to connect is to ask to be introduced or recommended by your core network. Many are eager to help build relationships.  The task is to ask if you don’t ask you’ll miss out on the opportunity to build your LinkedIn network.

Build Your Core Group

Connect with Alumni Join a Group Make Connecting a Part of your Routine Search for Industry Connections

Ask to be Recommended or introduced

Now that your network is established it’s important to cultivate these relationships.  Show your network that you are the expert with videos, blog posts and quick tips to help them with the sale of their home or how you can help that buyer get into to a home.

Stay connected with the LinkedIn App. Download the app to your smartphone and tablet. This is a quick way to stay connected, interact, say happy birthday, watch job changes, and comment throughout the day. Take advantage of the auto-reminders. Keep in touch with potential leads when you set up reminders to connect.

Reminders can be set as daily, weekly, monthly or recurring. A great way to stay connected without logging into the social media tool daily.

These are just a few tips on how to integrate Linkedin into your real estate business today. Continue to check in or follow my blog for more tips on how to take advantage of one the best professional social media tools available.

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