OK, Carrie! You make digital marketing and social media sound easy.  Digital marketing and social media is easy.  The challenge for most agents is time, maybe a new learning curve and doing the work. I’m a real estate agent just like you, so I understand that we don’t get paid if we aren’t generating leads and closing sales.  With this in mind I believe you have to “take the time” to build a Facebook banner and other creative infographics for your business.

Pick a day, and an hour, and get to work.  If you don’t take the time or plan to get your marketing done, you will not do it.   Consider using these products add awesome images to your marketing portfolio.  In order to compete in the next 5+ years we need to rethink how we market to consumers.  The next generation is tech savvy and they love images.  If you don’t believe me, watch your kids!  They are accessing social media sites that allow them the option to upload images, view images, click on those images and view video.

So, how DO I build a social media business page banner?  Well, it’s simple.  There are many free products an agent may choose from to build banners, infographics and more.  Below are four online tools that will help you build your graphics.

Canva

Do you need a Facebook banner?  How about a graphic that shows stats for your market place?  Canva is a great way to build Facebook Banners, canvaInfographics, White Page graphics, YouTube Thumbnails and more.  Upload your images and overlay text in minutes.  This is a free and a paid graphic builder.  When you select your graphic make sure to read.  If you goal is to build free graphics, read and select the free options.

PicMonkey

picmonkeyUse picmonkey to touch up a photo, design something new, build photo collages and edit your existing photos.  Nothing to do but create your
online account.  Great for the tech savvy agent.  If you’re not as tech savvy, ask your kids for help.  If your kids won’t help, ask the neighbors kids.  The next generation is the “Click” generation and they will help you figure it out.

 

Word Swag for iPhone or iPad

wordswagCreate awesome graphics with your smartphone in minutes.  Overlay text, change the font, custom layouts.  “It’s like having a graphic designer in
your pocket” (wordswag).  Consider photogrid if you have an android phone.

 

Fiverr

I don’t have time to build the banner, graphics or edit pictures but I understand that I need video, graphics and a brand on the internet. fiverrIf this is you, consider Fiverr.  Fiverr is an online marketplace where you can hire someone to help with your business for as little as $5.00.   Check it out.  Fiverr has businesses that will transcribe, build infographics, video, Facebook banners and more.

Social media and Digital Marketing has changed the way we market our listings, information to the public, websites and direct mail marketing.  The next step is to just do it.   Get started building images for your marketing, social media and blog posts.  Take the same image for your blog and add it to social media and your direct mail.  When your new followers search for you your pages will have infographics, images that show your professional brand and that you are open for business.  Take advantage of the above tools to build a strong personal brand.   Check out my Pinterest board for examples.

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