Live Streaming gives a face to your personal brand and your business. In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world. These tools give everyone the ability to share news in real-time. We have officially become our own broadcasters. Although, a picture may be a thousand words, live video can show you around the event live and invite the audience into the conversation. The trend in social is changing. More businesses are using video and asking for assistance in video per the Social Media Examiner annual report.
Periscope officially launched in March of 2015 for Apple IOS and Android in May of 2015. The live streaming app gives the broadcaster the ability to share whatever they like to an audience that chooses to join your broadcast or when the broadcaster builders a network of followers that jump into the stream whenever they go “live”.
In December 2015 Facebook began testing the ability for users to go Live. It was then made available to all iPhone users January 2016 then later to Android users. Facebook live was first available for our personal feeds. A business owner can now verify their business pages to allow Facebook Live on business page feeds. If you broadcast on a personal page only your network will see the “Live Event”. If you have a large network on your Facebook Personal Page your live stream will receive many live followers. The same would apply for the business page.
Is there a difference in the platforms? Yes, However, the platforms are also similar. The user can live stream to just about anyone. By having a following on your Facebook Personal Page you’ll receive instant success if you have worthy content. If you are new to periscope you’ll have to build your audience. Periscope is owned by twitter and the great thing about this app is that someone can watch your live feed on the app or watch it live on twitter. You could literally have no one in your scope but have 20 people watching your broadcast on Twitter. Both are great live streaming tools. Now you need to chose the one that works best for you. You may choose to use them both.
Choosing to live stream might feel overwhelming. Even I struggle with the idea of going live for anyone to view. I can say that every time I broadcast live on Periscope I gain new followers on the app and more followers on Twitter. I have also seen an increase in growth in engagement on twitter.
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