How many connections do you need to generation a new lead on Social Media?
Before jumping into how to generate a new business, let’s define “LEAD”. A lead is anyone that has an interest in what you are selling or offering. Real estate agents sell real property and we also sell who we are as experts in the industry. Any real estate agent can generate a lead on Social Media if the right steps to are applied.
Where do leads come from?
These potential funnels can all come from Social Media. With that in mind, how many connections will you need to generate a lead on Social Media. The truth? It’s up to you and how you actively use your social platforms. There is no secret formula but there is a formula for each real estate agent that actively engages on Social Media. The conversation formula on Social Media will be different for everyone. Let’s look at it like this. If you have only 100 friends on Facebook the likelihood of generating 100 leads is unlikely. Why? Because you aren’t actively using the tool to build connections and networks. If you have 4000 friends on Facebook your reach is much stronger. The more “friends/connections” you have on Facebook the larger your network. If you have 100 or 4000 friends on Facebook and you don’t engage with those friends, you won’t generate a lead. If you engage with a small or large number of “friends” you’re more likely to generate a lead. Of course having a larger network provides more opportunity to generate a lead.
It’s just like attending a networking event. If you bring your business cards to a networking event, sit at a table, and do nothing, you will not generate a new lead. The same is true on Social Media. If you only hire a company to post content to your Social Media pages on your behalf you aren’t building a strong network of potential leads and referrals. In addition, if you’re never involved in engaging with your network, it’s like having your own library. People will check you out and never spend a dime with your firm. You’re basically giving information away for FREE. Engagement on Social Media is more important than LIKES and content. It’s okay to have someone post on your behalf so you stay relevant. But it’s also just as important to be involved with your social networks. Own your social media platforms. If you’re not talking to your friends another real estate agent will.
To generate more leads on Facebook or any social platform you must engage with your friends, networks, business followers and those that follow you. If you simply watch Social Media, post content, and LIKE posts, you are missing out on an opportunity to generate a lead or new connection. Sharing your own content is important but it’s just as important to be engaged with those that post on Social Media. The more you engage the more likely others with engage with you. Then when you comment and build a feed with information people want to read those followers will engage with your posts.
Don’t just post information. Go back to your pages and engage with those that engage with your posts. Go LIVE on Facebook and share great content to encourage engagement. When your network engages with you the more likely you will sit at the top of their newsfeeds. And yes, you will generate a lead. In April of 2016 I went LIVE on Facebook and my topic was, “Let Me Negotiate Your Down Payment”. That post was only 2 minutes and generated 10 leads that resulted in 6 closed deals in 4 months. If I can do it, so can you.
Lead generation is achievable. Once you generate a lead the next challenge is acquiring that client. The best agents are those that believe in home ownership. When you authentically believe in what you are selling you are more likely to convert that lead into a client. When you believe in home ownership it will be communicated to your clients authentically.
So, what is the Social Media Connection Code™? The Connection Code™ is up to you. Use Social Media on purpose. Connect, engage, communicate, post videos, content that people want to read and “GO LIVE”! The more connections you have on social media the more likely you are to generate a lead.