The Quickest Way to Capture a Lead with the Least Amount of Money.
In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money. I wanted to generate a lead, with little to no cost, the fastest way I possibly could. I walked my subdivision, went to laundromats, and apartment complexes with doorknob bags I put flyers that said, “Warning Renting is Hazardous to Your Wealth”. Whatever i could to generate a leads with the least amount of expense. When I talk to new agents, agents that have been in the industry for many years, and those that are redefining their businesses all want the same thing. They want to generate and convert leads into closed transactions.
On April 16th, 2016, in my Cubs T-shirt, I went “live” on Facebook and talked to my followers on the steps to home ownership. The live event was only 2 minutes. In that 2 minutes I talked shared on:
- The steps to purchasing a home
- If you’re a college graduate you can purchase after graduation – yes, there are rules. Talk to a lender!
- How I can negotiate your down payment.
- If you’re paying rent you are paying a mortgage. Just not your own mortgage.
I didn’t look my best. However, the consumer often needs to see that we are real people. Even if, we can’t see because of the sun, if we have chapped lips, and no makeup there is an opportunity to generate new business.
From this short live video I’ve closed 6+ deals. In the first 24 hours one of my high school friends sent a private message on Facebook that he was already approved to purchase. This buyer closed in June and the other 5 deals closed before the end of October. The first days I build what are called organic leads. Leads that come from people that are already on my Facebook Business Page.
Take advantage of Facebook ADS. Below is a short video on using your email list to target your database. I don’t finish the ad, however, I show how to build the custom list using your network.