About carriejolittle

Carrie Bey-Little has been in the real estate business since 2001. She is a licensed Real Estate Broker Associate, with a managing broker license, at Baird and Warner Glen Ellyn. She has a Bachelor of Science degree in Business Administration from Elmhurst College and a Paralegal Certification from Boston University. Carrie is the President 2014 for the West Suburban Chapter of the Women's Council of Realtors® in Illinois. As a continuing education instructor and contract trainer with Midwest Real Estate Data, since 2008, she is able to train over 400 real estate professionals using the best MLS tools available in the United States and the Northern Illinois Area. She has a background in Social Media, Television, Commercial Real Estate, Residential Real Estate, Marketing and Business Administration. She is a mother of 3 and enjoys helping and motivation others to reach their professional goals, personal goals and real estate dreams.

The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

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The Social Media – Chicago Two Dates in June

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

June 4th and June 18th.  Social Media Live and done right.  Click to get your tickets today.

June 4th – Tickets

June 18th – Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

The Social Sip – May 3rd

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

May 3rd at 6pm to 8pm.  Social Media Live and done right.  Click to get your tickets today.

Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

10 Reasons to go Paperless

Have you ever needed a document while on vacation? How about when you are out of the office or showing a house and your buyer wants to write and offer? You call the office and the office admin is too busy to send you the necessary documents. Or better yet, you are in the office and you can’t find the necessary documents to write an offer. If any of this sounds like YOU, then maybe it’s time to consider going paperless.

As a licensed real estate professional, former project manager, television producer, stay at home CEO” mom”, former legal assistant and secretary, I really understand what it’s like to make sure I have access to documents. I can remember having to copy documents and put them in the front of my suitcase, so I could have access to them when traveling. Ugh, who really wants to do that? If you’re not a paperless agent, it’s time to go paperless.

Today, I am managing broker owner of CarMarc Realty Group in West Chicago Illinois.  My goal was to open an office that was innovative with the latest technologies.  The agents in our office are paperless and in a constant mode of learning.  Going paperless isn’t an option.  When you work for CarMarc you must become a paperless agent.  The next gen agent wants this technology.  How about you?

10 Reasons to go paperless

1. Access your files from any Tablet, Smart Phone or PC

2. Sign Documents using your Tablet, Laptop or PC

3. Documents are always legible.

4. Share files with your affiliates, clients and office staff in one logical place—Your Virtual Filing Cabinet.

5. Easier to follow up with your buyers and sellers.

6. Email and split documents from the cloud.

7. Provides the ability to share your documents with an agent that’s helping you while you’re out of the office.

8. Write an offer from your car, in a restaurant, at the airport, just about anywhere.

9. Never lose a file again. Stop carrying that ugly bin in the trunk of your car.

10. Your Staff Will Love You!

If you aren’t paperless today, consider signing up for a paperless class with Docusign. If you’re an MRED agent, MRED will send an instructor to your office if you have 8 agents.

From Chaos to Lead Gen

2003 was the year I was exposed to one of the best lead generating conferences available to real estate agents.  The event was two days with hundreds of agents from all over the United States.  One of the breakout sessions included focusing on where you are in your business.  The speaker said, “Are you living in Success, Stability or Survival?”  I was shocked to discover that I was operating my business and my family life in Survival mode.  Chaos was it!  I was moving without purpose.  I had to change my thinking, what I was speaking, what I was reading and learning.  Are you living in Chaos, #Survival?  If you said, “yes”.  I have a plan for you.

 

Going from Chaos to lead generation will look different for each of you.  In order to change my life and business I begin to see myself in my new position and life.  Positive confessions do work.  I am not here to change your beliefs, this is what worked for me.  I started reading the bible, books on success and determining to learn something new every month.   When I determined to get back on track my revelations included:

  1. Know your purpose – If you have a purpose for your life it’s easy to get up in the morning and get to work. Purpose is the one thing that makes you get up in the morning.  The one thing you have to live for.
  2. Start speaking what you want in your life. In 1995, I watch a speaker, Bob Harrison, speak and motivate others to reach their dreams.  After hearing him speak, I begin to say that what he was doing is what I will be doing one day.  Today is that day.  I have the opportunity to motivate and educate real estate agents and other industry professionals.  Write a list of things you will accomplish and state them daily.stop-3089945_1920
  3. Write down your goals. If you can’t see it, you won’t achieve it.  Write your vision and make it plain.  There is truth in writing your goals on paper, a vision board or in a place where you can ready your goals daily or as often as possible.
  4. Have a plan for your business. If you are a real estate agent plan your day, week, month and quarter.  What will you do to generate leads, follow up with clients, and track your business?
  5. Build a success list. When you reach a new goal tell someone and check it off the list.  Build your success list so it’s achievable.  When you reach your weekly, monthly and annual goals moving forward becomes easier.
  6. Track where your business comes from. Know where your business comes from so you can perfect it or make changes to make the lead generation process easier.
  7. Review your goals and adjust when necessary.  Change is inevitable.  Reinvent your business and stay ahead of the trend.

Today, I am a successful speaker.  Businesses and Organizations reach out to me for services. I’ve been invited to speak nationally, state and local levels.  Years ago I wrote down my vision and began to see myself educating others.  Now it’s your turn.  If you believe it, you can achieve it.

Get on the road to lead generation for your business.  Start believing that you will be successful.  Get the negative talk out of your life and see yourself as a successful entrepreneur. Are you living the life you expected?  If not, start seeing yourself as a lead generator, see yourself with clients, and see yourself as a successful agent or entrepreneur.   Take negative talk out of your vocabulary.

Amazon Go! Will there be a Real Estate Go?

Amazon Go is changing the way we shop

It’s all about speed for the consumer.  What does this mean for the real estate.  I’ve been saying this since years, making technology a part of your routine and learning process is crucial for the real estate agent’s success. I have the opportunity to educate agents all over the United States and I am deeply concerned for the agents that won’t embrace technology.  The Consumer wants it now and if you think the “Go” world won’t affect our industry, just wait.  I am sure someone is already thinking about how we can make real estate, faster, easier and similar to Amazon Go.    So, what is Amazon Go?

Amazon Go is a new way of shopping in the Brick and Mortar Store.   The name says it all.  You just walk in, Shop, and Go.  Just leave the store and the Amazon app bills your account.   When you walk into the Amazon Go store you scan your app and put your phone away.  The Amazon app recognizes what you purchase as you grab them.

I can see it now, the future of real estate.  The consumer secures a loan, the agent shows the home and the consumer clicks an app to make an offer.  Many agents would panic! and I would say, “The agent that embraced technology won’t be replace” “Make sure you know your market place and technology”.  Then, when Real Estate GO, emerges you are ready for the change.   The professional, tech savvy agent can adjust with change.  What can you do to stay prepared for what might happen to our industry?

  1. Sign up for social media classes – it’s not going away, whether you embrace it or not, the next generation is using it! So, why won’t you?
  2. Stay current with real estate trends. If your only focus is making a living, eventually you’ll be applying for a “Real” job. Don’t get left behind because you refuse to learn.
  3. Sign up for technology classes. What’s new in technology?  Can you sign a document electronically?  If you had to write an offer right now, using DocuSign or dotloop, could you?
  4. Sign up for a google alert to watch technology trends – Yes, I want you to read.
  5. Do you understand Data Trends and how Data impacts our industry?
  6. Learn something new often!
  7. Join Marki Lemons and I on The Real Streaming Estate where we teach technology to real estate professionals.
  8. Take ownership of change.

 

 

 

You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.