Revolutionary Tips on Generational Marketing for Real Estate

Understanding how different generations are shaped will help you understand how to reach potential buyers and sellers when building your sales funnel.  How do these groups think? How were they shaped?  And How do they like to communicate? The Silent Generation – (Born 1925 – 1942) Some fought in World War II Korean War or … Continue reading Revolutionary Tips on Generational Marketing for Real Estate

Does the REAL ESTATE Industry design software for REALTORS® or Consumers?

Does the REAL ESTATE Industry design software for REALTORS® or Consumers? I love Margaret Gould Stewart’s statement in her TED Talk, “Know who you are designing for”.  Many companies use statistical data to determine software solutions.  As a technology trainer for the real estate industry I’ve had the opportunity to watch our software programs evolve into … Continue reading Does the REAL ESTATE Industry design software for REALTORS® or Consumers?