Virtual Office 101

Working from home is nothing new for REALTORS. However, using virtual tools, learning via zoom and showing homes without a client has become the new normal. How can agents make the adjustment today?

Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right … Continue reading Are you motivated by what you see? 

3 Brokers Walk Into a Bar

Professionalism, training hurdles, commissions, and sales meeting incentives were among the hot topics in this first-in-a-series chat with broker-owners. January - February 2019 - by Erica Christoffer What happens when you bring together a group of broker-owners to dish about the business and share ideas for addressing common problems? For this chat, the first in a … Continue reading 3 Brokers Walk Into a Bar

Your Past Employment Prepared you for Real Estate

What was your first “Real Job”?  Did you hate it or love it?  Every job you've ever worked can help you transition into real estate. I loved my first job at TJMaxx back in the late 80’s.  Who doesn't want to work where they shop?  At TJMaxx learned how to customize clothing racks, clean the sales … Continue reading Your Past Employment Prepared you for Real Estate

Guaranteed ways to generate leads from Social Media

As a practicing agent and now broker owner, I’ve used social media with intention for the last five years.  In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online.   There is truth in the fact, “everything works, if you work”.  … Continue reading Guaranteed ways to generate leads from Social Media

Amazon Go! Will there be a Real Estate Go?

Amazon Go is changing the way we shop It’s all about speed for the consumer.  What does this mean for the real estate.  I’ve been saying this since years, making technology a part of your routine and learning process is crucial for the real estate agent’s success. I have the opportunity to educate agents all over the United States and I am deeply concerned for the agents that won’t embrace technology.  The Consumer wants it now and if you think the “Go” world won’t affect our industry, just wait. 

Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent … Continue reading Are You Branded on Social Media?

Let’s Talk About the DM

No, DM is not a dirty word!  It’s how we message each other on social media.  My generation is more likely to message via Facebook Messenger.  The next generation is more likely to use Snapchat and Instagram messaging.  I am more likely to receive a message via Facebook than on my mobile device.  Therefore, who … Continue reading Let’s Talk About the DM

Generate Leads with Snapchats New Feature

So, what is this new feature?  The new Snapchat feature allows your friends and others to see your exact location, literally.  My daughter, Lauren, figured out that the new feature let's everyone know when she is at home in the house.  That might be concerning for many.  The great part is you can turn it … Continue reading Generate Leads with Snapchats New Feature

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to … Continue reading How Did I Gain Access To Your Facebook Friends?