Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right now, because the world is telling us in real time.

In many cases, I love the information highway and the fact that I can learn so quickly.  Learning when I want to learn, is how I want to learn.  Not when you tell me.  I often wonder how I made it out of high school not having a smart phone.  Good thing we had the library and read encyclopedias.

So, what do you really look at on social media? When I look at Instagram, I have access to real estate agents all over the United States and all over the world to see how they work.  Many agents are famous on Instagram. Some of us are famous on Instagram and sell real estate. Some of us are famous on Instagram and when we look up their numbers, they’re just famous on Instagram. I’m not knocking those that aren’t selling real estate but are famous on Instagram, However, if you’re famous on Instagram, hopefully you are using that platform to talk to the consumer and educate the consumer, so you can sell real estate.  We had to start somewhere!

If the truth be told, and you look up my numbers I’m not selling real estate. Do i have an answer? Of course, I am now a real estate broker owner of a company in Illinois. I’ve been selling real estate since 2001 and transitioned to an owner in 2017. What I learned from my previous brokerage, is that the managing broker really needed to be available to train and educate the agents in the office. Otherwise, the owner/managing broker, if they are selling real estate, they become the competition for the agents in the office. I am not saying that the owner shouldn’t sell, however if you are going to own a company, you may want to look at the model you want for your company. You may want to be the leader of your company and become the lead generator.  Then all the business goes under your multiple listing service ID.  Then the agents work for you and they go out and work with your clients or the business that you build with lead generation.  This model is where you’re the person that talks to the clients and manages the business.

Before opening my brokerage, CarMarc Realty Group, I encouraged my husband to get his license so I could run the company and he could work with our clients. As I’m writing this blog post, I currently have 26 agents including myself. I found that I need to be able to answer questions via phone, text and email.

Ask yourself this question, are you driven or motivated by what you see on social media? If you decide to be like other agents on social media, make sure they comply with your license law and the code of ethics. Just because someone has an awesome Instagram account, doesn’t mean they’re ethical.  Agents will often challenge me and say, Carrie, “this agent is doing it, why can’t I?” My response is “If that agent jumped off a building are you going to follow along?”  Or do you want to be your authentic you? Agents aren’t always successful online first.

Agents that generate leads or have a huge following on social media, might already have a huge network, allowing for lead generation to come easy.  Remember, you can’t beat what you copy. Emulating what other agents do on social media, may or may not be a great idea.   It doesn’t mean that you’re going to beat the other agent business, but you need to think about what you want out of your social media for real estate. You could be the most popular agent on Instagram and the most broke agent on Instagram. When I started selling real estate in 2001, I had an 11-year-old, an almost 3 1/2-year-old and I became pregnant.  My goal was to make a living not a killing.  Learn from other agents, can you emulate what they do, however, you won’t be your authentic you.  We didn’t have Facebook, Twitter, LinkedIn, dig, delicious, stumbled upon, reddit, Instagram and Snapchat. We had to generate business, via the mailbox, networking, newspaper ads, and maybe a billboard.  For me making a living included, going to the swimming pool as often as I could with my kids every summer.  Therefore, I planned my day so I could be a parent that would spend time with my kids while they were young.

As of today, my youngest, who knows what a commission check is, is in his last year of high school. Now I can run a company, educate the agents in my office, help my agents close deals, train agents all over the United States, train office staff, and write a blog post and create videos and a podcast.  “I love what I do.”

Ask yourself this question, “what do you really want?”  Do you want to be like me, the agent on Instagram or do you want to be like you? I challenge you to sit down and write down your goals. I challenge you to come up with what you want out of real estate. That might change in 5 years.

You don’t have to do what everyone else does on social media. Remember, you can’t beat what you copy.  Your goal is to grow every year in business, not copy other agents, but a successful business while building your own brand.  If you’re motivated by what you see then you can’t be your authentic you!  Trust when I say, everyone knows when you are trying to be someone else.  So, Be your authentic you!

Is Having a Paycheck Hindering Your business?

Real estate agents don’t earn a paycheck.  We get paid based on our efforts and when our transactions close.  We work, in many cases, five to seven days a week to produce leads that generate buyer and seller transactions that turn into a commission check, not a paycheck.  A paycheck is what some gets after completing a job for their employer.  And usually after working a 40-hour work week.  Full-time agents work 60+ hours a week and many of those hours happen when our client’s workdays end.  Therefore, we are often out until 8’clock at night.

Real estate agents are independent contractors not employees, this means we work for ourselves under the sponsorship of a brokerage.  We get paid by our sponsoring brokers after we close on a real estate transaction.  I was recently at a convention where I had the opportunity to network with Dr. Danette O’Neal, a REALTOR University professor.  We talked about the power of need vs. want.  When you need a paycheck it’s hard to focus.  When you don’t need a paycheck it’s easier to focus on the goals for your business. Dr. O’Neal Said, “There is a difference between people that want money and the people need money.  If you focus on the want, you’ll forget about the need.”  Even then it’s hard to focus on wanting income when you need an income to pay your bills.  This can often be hard to overcome, that’s why we have agents with part-time and full-time jobs.  The idea of working for hours or days without a paycheck is difficult to handle.  Therefore, the power of having a paycheck can hinder or hurt an agent looking to become a full-time in the business.  So how can someone go from need to want and become successful in real estate?

  1. If you are working a regular or part-time job, learn the business of real estate. Take as many classes as you can to master the real estate business.
  2. Practice the steps to home ownership with your friends and family.
  3. Show homes every weekend to a friend or family member. Tip: try to show vacant homes.  This way you don’t inconvenience someone living in the home.    Please make appointments.  Note: You can never show a home without permission.
  4. Learn the lending industry. No, I don’t mean take classes to become a loan officer, I mean meet a lender for coffee and have them explain a specific program to you.  Attend a lunch and learn with your local mortgage company. Learn the difference between, FHA, VA and conventional and why a buyer may need to use one loan over the other.  You are not replacing the loan officer but understanding the process so you can better serve your client.
  5. Practice listing a home. Do you know how long it takes to process a new listing or how long it takes to prepare for a market analysis?
  6. Go on broker tour. The benefit of touring a neighborhood helps you understand, how to use the lockbox, what the homes look like in the area and networking with other agents.
  7. Set goals, how many buyers will you work with this year? How many sellers will your work with this year? Write down your goals and put them in a place where you see them daily.
  8. How many people do you need to speak to daily to reach your goals? How much engagement do you need to generate leads from social media?
  9. When you start closing transactions, make sure you save money to eventually go from a part-time agent to a full-time agent. 

The power of a paycheck will either keep you from selling real estate or help you sell real estate.  If you currently receive a paycheck, live beneath your means, save money, and master real estate.  If you focus on what you want with your goals in front of you, you will be come a successful agent.  Nothing comes easy, remember you must get up, get dressed and work the real estate business.  Don’t wait for real estate to happen to you, make real estate happen for you.

Follow me on  instagram – Carrie Jo Little, BS,MS profile and download your first 6 weeks in real estate found in my profile.  Check out my IGTV videos as well.

 

Real Estate Beyond Social Media

Social Media is one of the best ways to build any small business.  It’s easier and faster to generate a lead in today’s market than ever before.  In the early 2000’s I remember when we had to place a buy newspaper ads, door knock, put out doorknob bags, cold call and send direct mail marketing to compete in this industry.  We also built our businesses with our friends, neighbors and family.  Also known as your sphere of influence and relationship building. Some of us actually used a fax machine to send flyers.  This was the every day hustle for most real estate agents.

Today, I use Social Media to build relationships, connect with friends, colleagues, and education.  Social Media has changed the way I generate leads and close deals.
Although, social media has changed the game, real estate agents need to know the basics of the business.
Beyond Social media we need to understand the rules, how to work with buyers and sellers, how to explain statistics, know our markets, manage a transaction and follow up. You can be the best social media marketer, but if you don’t get the basic skills of selling real estate you will end up losing clients or building a successful business.
Every month I have the opportunity to teach approximately 200 new real estate agents. When your agents come to class the only thing they want is a paycheck.  In most cases the newbie agents signed up thinking they were getting a “Real Job”.  Someone forgot to tell them they were responsible for generating their own business.  I’m often asked if I can coach or mentor agents.  I am always happy to help you spend your money, but before I do, there are so many tools available to help with becoming a better agent.
  1. Take all the free training from your brokerage – if it’s not free,  why?  If you are paying monthly fees to have your license with a firm, why are spending extra money for training?  If you signed up for a 100% company, then I can see why you pay for training.  You signed up to make all the money when you close a deal, so the company holding your license needs to make money too.  Basically, 100% is 100% for a reason.  If the truth be told, 100% of nothing equals nothing.  You could easily be the broke agent if you don’t get training.  So educate yourself!  On-demand learning.  Join Marki and I in Real Estate Live with Carrie & Marki, where we educate agents on Facebook.
  2. Sign up for every free course provided by your local association.  It doesn’t matter who you sign up with, 100%, flat fee, or a split based firm, you can get the training if you seek it out.
  3. Sign up for every MLS class.  In my market our MLS trains you at no additional cost. You do pay for training in your dues, but you can show up to class for “FREE”.
If you take advantages of training you will be better off than agents that have been in the market for years.  Once we think we’ve learned it all, we stop learning.  Go get the education and keep learning.
Here’s what hard, we want to go from not understanding to understanding everything there is to being a real estate agent overnight.  It just won’t happen.  You have to become a learner of the business, work longer hours than a regular Monday through Friday job, and become an entrepreneur.
“It takes 10,000 hours to become an expert”  Malcolm Gladwall
My full time job will not accommodate your part time effortsMarki Lemons-Rhyal 
Do you want tips on how to start in your first six weeks of business?  Click here for my jump-start guide to beginning in real estate.
Follow me on Instagram and Instagram TV

3 Brokers Walk Into a Bar

Professionalism, training hurdles, commissions, and sales meeting incentives were among the hot topics in this first-in-a-series chat with broker-owners.

January – February 2019 – by Erica Christoffer

What happens when you bring together a group of broker-owners to dish about the business and share ideas for addressing common problems? For this chat, the first in a series, the magazine invited a group of industry pros for a beverage at a Legal Seafood eatery in Boston. They were in town for the REALTORS® Conference & Expo in November. Whether it’s how to deal with lagging professionalism in the industry or what it takes to run an inspiring sales meeting, the candid conversation provides a glimpse into the everyday challenges facing the broker community.

The path to improved professionalism

Scott: Professionalism is lacking when agents are left to their own devices.  Read more…….

Source: 3 Brokers Walk Into a Bar

 

Your Past Employment Prepared you for Real Estate

What was your first “Real Job”?  Did you hate it or love it?  Every job you’ve ever worked can help you transition into real estate.

I loved my first job at TJMaxx back in the late 80’s.  Who doesn’t want to work where they shop?  At TJMaxx learned how to customize clothing racks, clean the sales floor and check out TJmaxx customers at the cash register.  Let’s not discuss minimum wages in the 80’s.  😊.  My second job was at Sears Roebuck & Company.  I pretty much preformed the same job functions at Sears as TJMaxx.  However, at Sears, I eventually promoted to Supervisor in the children’s department then later to custom decorating.  Custom decorating was the department that managed draperies and shades for the real estate industry.

When I realized my income wasn’t going to change much, I began my job search again to one day be employed by Kissane Business System, the place where my technology career took off.  From there I went to NEC Technologies where I eventually managed all the demonstration equipment for the United States and Canada.    While at NEC, I decided to complete my BS in Business Management.  The great thing about working for corporate is that they will often assist with tuition reimbursement.

After NEC I worked for a non-profit where I managed the television department.   I learned how to work with television stations, edit video and build short commercials.  lAfter leaving one non-profit, I ended up working for another, a local church working as an administrative assistant.   Only part-time so I could be available for my kids.

While at the local Church I decided to go back the College of DuPage to earn my Real Estate Sales person license in 2001.  After passing the exam I began my part-time real estate career with a large Chicagoland brokerage.  So why all this history?  Every job I’ve held gave me different skills that would easily translate into real estate.  So, let’s break this down:

  1. As a retail sales person I learned how to take direction from authority. You’d think we’d learn this from our parents, right.   I also learned how to organize clothes, pick up after other people and handle someone else’s money.
  2. As a sales person and supervisor, I learned how to manage different personalities, work with customer service issues from frustrated clients and close a large retail store. Who knew I’d get the keys to Sears before the age of 21.  I gained their trust.
  3. As a customer service report for the Sears Custom Drapery department, I learned how to read measurements for draperies, pleated shades, shades, blinds and more. This is the job that made me re-think learning how to type.
  4. Kissane Business Systems is the company that hired me based on my twin sisters’ skills. Yes, I had to go to Triton College and take a typing class because I was hired to be the admin to the VP of Sales. Yeah, I learned how to type fast.  😊.   This where I learned the most about business.  They were a small business that sold computers, typewriters, and printers to companies like McDonald’s and Boston Chicken.  I learned how to create invoices, worked with accounts receivables, accounts payables, type letters, work with annual rental contracts while assisting an executive.  Oh, I made the coffee too.  I also was one of the first users on SAP accounting software in the early 90’s.
  5. When I made the leap to NEC technologies I started as a temp agent. After working in their A/V repairs department I was quickly promoted to assistant the department manager.  Then I took a new position in their sales department where I would manage the company’s demo equipment used by sales people.  I worked closely with the transportation department and off-site warehouse management teams.
  6. Then the big switch to a non-profit where I learned how to use professional television cameras, commercial editing equipment, and have connections local television stations.
  7. My last job, before starting my real estate career, was at a church. This is where I learned about 5013c’s, LLC’s and corporations.   I also created flyers, bulletins, balanced the bank account using QuickBooks monthly, entered payroll and deposited the church offerings at the bank.  I also cleaned the bathrooms in the office, cleaned the church bathrooms and cleaned the kitchen.  In addition to this,I was tasked with finding a “Free Mobile” classroom for kid’s church.
  8. Out of all these past careers, I also volunteered at Mothers and More where we raised over $50k twice a year.
  9. I worked as a legal assistant for McDonald’s Real Estate East Coast division where I learned about the commercial real estate industry and how to work with attorneys.

Many people get into real estate without a real estate background and have no a clue about the industry.  However, if you take about an hour, the time it took me to write this blog post, you’ll be able to look at your prior job history and incorporate into real estate.  And here is how:

  1. If you’ve worked in retail, you already understand how to work with buyers and sellers. You’ve figured how to deal with every personality type, provide excellent customer service, sell products and add new inventory.
  2. Working in Custom Decorating helps me understand what to look for in window treatments for any home. Yes, I know what’s out dated and what’s in style today.  What you can keep in the home and what “must” go.
  3. My administrative skills translate into transaction management, letter writing, organization and follow through. I created manuals to train others on the same systems I was using.  Today, I had to create manuals for new agents and for our admin staff.
  4. I learned how to use creative software by designing bulletins and flyers for the church, designing covers for audio sales at the non-profit, creating Newsletters for the church, invitations for parties and weddings.
  5. After working in technology, I can pick up new software tools quickly. I understand how they function and if the tool will work for my business.
  6. In 2006 I started training adults for free on how to use computers. I love watching adults learn something new and integrate it into their daily lives.
  7. Were you a stay at home parent? Did you take care of everyone else’s needs?  If so, you’re perfect for real estate.  This is exactly what we do everyday, create a process that’s seamless for every client.  We are the keep it together group.
  8. When I volunteered, I learned how to work with people I didn’t know, I learned how to raise lots of money for a worthy cause, and get the skills needed to speak like I do today.
  9. Have you worked in the financial industry, If so, learn how to read real estate data and explain it to your new buyers and sellers. This is huge for real estate agents.  Once you understand the data, the rest of what we do is easy.

Every job I’ve had prepared me to open a real estate company.  We all have different job histories.  Now take time to figure out how this translates into real estate for you.

Next steps:

Write a list of your job history and figure out how it translates to real estate today.  You’ve got this.  If you’re not tech savvy, start by taking classes at the library, the community college and watch my Carrie’s YouTube Channelvideos.  Join me in one of my Facebook Groups.  www.SmartGirlMediaLive.com or www.TheRealStreamingEstate.com

Guaranteed ways to generate leads from Social Media

As a practicing agent and now broker owner, I’ve used social media with intention for the last five years.  In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online.   There is truth in the fact, “everything works, if you work”.  When you actively use social media to build a business, you too can generate leads that convert and close.

 

How do we do  it?  In the beginning of my social media journey, I used it to connect with old friends from elementary and high school.   Planning the high school reunion was easy.  Easy to find old friends with a few clicks.  Since 2008 Facebook has gone through many changes.  We have personal pages, groups, business pages, the ability to sell our stuff, watch the latest Facebook shows and pay to advertise.   And Wait, Facebook isn’t the only platform to build an online business.   My go to tools include, Facebook, Snapchat, Instagram, twitter, Pinterest and LinkedIn.  Yep, in that order.   I get more business and engagement from Facebook and Snapchat.

Steps to guaranteed leads on social media:

1. Increase your connections on Social Media. If you are using Facebook and you don’t have a network, friends, how can you convert your network into leads?  Facebook allows 5000 friends.  Your goal is to get there.  Maybe not overnight.  Patience and starting is the key to your social success.  Start with connecting with people from the past.  High school, college, friends, family and people from your past jobs.  These are people that may already know you.

2. Be human on social media. Are you posting everyone else’s content?  If you are, you’re not authentic you.  Be yourself on social media.

  1. Tell your story – example, your home buying experience
  2. Why you are in the real estate business.
  3. Who are you outside of real estate?
  4. What are your hobbies?

3. Engage and build relationships with your network on social media. If you only watch what people do on social media, you won’t generate leads.  People, friends and family want to work with the person that they know or the person the feel like they know.  The watcher on social media is like the person that sits on the porch all day and watches the neighborhood.  Be the person on the porch that knows everything happening in the neighborhood, says hello to everyone that walks by and invites their neighbors over for coffee.  Engage with your friends posts on social media.  If you like what was shared, make a comment!  The more you engage on social media the more likely someone will reach out to you when the time comes to buy or sell a house.

4. Meet with your network outside of social media. Yes, I mean it!  Go to dinner, have coffee go to networking events, a sporting event or invite your friends over for dinner.  The more personable you are outside of social media the more relate-able you are.  Then connect on social media.  Follow Sheena Baker on Instagram to see how it’s done!

5. Create relevant and consumable content. Video and the written word.  Remind your followers that you are a real estate agent.  Create a call to action.

6. Next Steps!  Start building on Social Media today.   Don’t think to hard about this stuff.   You’ll be glad you started today a year from now.  follow me on Instagram, IGTV and Snapchat today.  @CarrieJoLittle

10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

From Chaos to Lead Gen

2003 was the year I was exposed to one of the best lead generating conferences available to real estate agents.  The event was two days with hundreds of agents from all over the United States.  One of the breakout sessions included focusing on where you are in your business.  The speaker said, “Are you living in Success, Stability or Survival?”  I was shocked to discover that I was operating my business and my family life in Survival mode.  Chaos was it!  I was moving without purpose.  I had to change my thinking, what I was speaking, what I was reading and learning.  Are you living in Chaos, #Survival?  If you said, “yes”.  I have a plan for you.

 

Going from Chaos to lead generation will look different for each of you.  In order to change my life and business I begin to see myself in my new position and life.  Positive confessions do work.  I am not here to change your beliefs, this is what worked for me.  I started reading the bible, books on success and determining to learn something new every month.   When I determined to get back on track my revelations included:

  1. Know your purpose – If you have a purpose for your life it’s easy to get up in the morning and get to work. Purpose is the one thing that makes you get up in the morning.  The one thing you have to live for.
  2. Start speaking what you want in your life. In 1995, I watch a speaker, Bob Harrison, speak and motivate others to reach their dreams.  After hearing him speak, I begin to say that what he was doing is what I will be doing one day.  Today is that day.  I have the opportunity to motivate and educate real estate agents and other industry professionals.  Write a list of things you will accomplish and state them daily.stop-3089945_1920
  3. Write down your goals. If you can’t see it, you won’t achieve it.  Write your vision and make it plain.  There is truth in writing your goals on paper, a vision board or in a place where you can ready your goals daily or as often as possible.
  4. Have a plan for your business. If you are a real estate agent plan your day, week, month and quarter.  What will you do to generate leads, follow up with clients, and track your business?
  5. Build a success list. When you reach a new goal tell someone and check it off the list.  Build your success list so it’s achievable.  When you reach your weekly, monthly and annual goals moving forward becomes easier.
  6. Track where your business comes from. Know where your business comes from so you can perfect it or make changes to make the lead generation process easier.
  7. Review your goals and adjust when necessary.  Change is inevitable.  Reinvent your business and stay ahead of the trend.

Today, I am a successful speaker.  Businesses and Organizations reach out to me for services. I’ve been invited to speak nationally, state and local levels.  Years ago I wrote down my vision and began to see myself educating others.  Now it’s your turn.  If you believe it, you can achieve it.

Get on the road to lead generation for your business.  Start believing that you will be successful.  Get the negative talk out of your life and see yourself as a successful entrepreneur. Are you living the life you expected?  If not, start seeing yourself as a lead generator, see yourself with clients, and see yourself as a successful agent or entrepreneur.   Take negative talk out of your vocabulary.

Amazon Go! Will there be a Real Estate Go?

Amazon Go is changing the way we shop

It’s all about speed for the consumer.  What does this mean for the real estate.  I’ve been saying this since years, making technology a part of your routine and learning process is crucial for the real estate agent’s success. I have the opportunity to educate agents all over the United States and I am deeply concerned for the agents that won’t embrace technology.  The Consumer wants it now and if you think the “Go” world won’t affect our industry, just wait.  I am sure someone is already thinking about how we can make real estate, faster, easier and similar to Amazon Go.    So, what is Amazon Go?

Amazon Go is a new way of shopping in the Brick and Mortar Store.   The name says it all.  You just walk in, Shop, and Go.  Just leave the store and the Amazon app bills your account.   When you walk into the Amazon Go store you scan your app and put your phone away.  The Amazon app recognizes what you purchase as you grab them.

I can see it now, the future of real estate.  The consumer secures a loan, the agent shows the home and the consumer clicks an app to make an offer.  Many agents would panic! and I would say, “The agent that embraced technology won’t be replace” “Make sure you know your market place and technology”.  Then, when Real Estate GO, emerges you are ready for the change.   The professional, tech savvy agent can adjust with change.  What can you do to stay prepared for what might happen to our industry?

  1. Sign up for social media classes – it’s not going away, whether you embrace it or not, the next generation is using it! So, why won’t you?
  2. Stay current with real estate trends. If your only focus is making a living, eventually you’ll be applying for a “Real” job. Don’t get left behind because you refuse to learn.
  3. Sign up for technology classes. What’s new in technology?  Can you sign a document electronically?  If you had to write an offer right now, using DocuSign or dotloop, could you?
  4. Sign up for a google alert to watch technology trends – Yes, I want you to read.
  5. Do you understand Data Trends and how Data impacts our industry?
  6. Learn something new often!
  7. Join Marki Lemons and I on The Real Streaming Estate where we teach technology to real estate professionals.
  8. Take ownership of change.

 

 

 

Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.