Your Comfort Zone Makes You Average

Stop second guessing yourself! It’s time to get serious about the real estate business and get out of our comfort zones. We are typically afraid to go after business for many reasons.  Before working in real estate, I worked a regular job and that job provided a “paycheck”.  When you receive a paycheck for your … Continue reading Your Comfort Zone Makes You Average

Virtual Office 101

Working from home is nothing new for REALTORS. However, using virtual tools, learning via zoom and showing homes without a client has become the new normal. How can agents make the adjustment today?

It’s Time to Take Learning Seriously

In order to have the lifestyle of an entrepreneur, I had to take real estate seriously.  I had to learn the business and take ownership of learning it.  So I did, I became not just a REALTOR, I became a student of real estate.  If I needed information I made sure I was in the … Continue reading It’s Time to Take Learning Seriously

Digital Marketing Assessment for Real Estate Agents

Whether your building a personal brand, reinventing yourself, generate quality leads or trying to be relevant in this social world we must first answer simple questions before developing a digital marketing strategy for your business.  With all the technology available real estate professionals must step back and define what they want out of digital marketing. … Continue reading Digital Marketing Assessment for Real Estate Agents

Easy Ways to Build Better Social Media Graphics!

In the world of technology, we have so many options to build info-graphics for our industry. But many of us I have no clue on where to begin.  No matter what business you're in, it's important to understand that your brand matters when you post on social media.  Whether it’s Instagram, IGTV, Facebook, Snapchat, LinkedIn, … Continue reading Easy Ways to Build Better Social Media Graphics!

Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right … Continue reading Are you motivated by what you see? 

Real Estate Beyond Social Media

Social Media is one of the best ways to build any small business.  It’s easier and faster to generate a lead in today’s market than ever before.  In the early 2000’s I remember when we had to place a buy newspaper ads, door knock, put out doorknob bags, cold call and send direct mail marketing … Continue reading Real Estate Beyond Social Media

3 Brokers Walk Into a Bar

Professionalism, training hurdles, commissions, and sales meeting incentives were among the hot topics in this first-in-a-series chat with broker-owners. January - February 2019 - by Erica Christoffer What happens when you bring together a group of broker-owners to dish about the business and share ideas for addressing common problems? For this chat, the first in a … Continue reading 3 Brokers Walk Into a Bar

No Leads on Facebook? I have the Solution!!

I was recently asked this question...... 📽 ⭐I’ve been creating videos for 30 days on Social Media and still no leads. Guess What? I have the solution. ⭐🎥 If you are creating videos consistently and still no leads, then you must make a few adjustments. 1. Create different content. Are you boring? Get rid of … Continue reading No Leads on Facebook? I have the Solution!!

Your Past Employment Prepared you for Real Estate

What was your first “Real Job”?  Did you hate it or love it?  Every job you've ever worked can help you transition into real estate. I loved my first job at TJMaxx back in the late 80’s.  Who doesn't want to work where they shop?  At TJMaxx learned how to customize clothing racks, clean the sales … Continue reading Your Past Employment Prepared you for Real Estate