Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right now, because the world is telling us in real time.

In many cases, I love the information highway and the fact that I can learn so quickly.  Learning when I want to learn, is how I want to learn.  Not when you tell me.  I often wonder how I made it out of high school not having a smart phone.  Good thing we had the library and read encyclopedias.

So, what do you really look at on social media? When I look at Instagram, I have access to real estate agents all over the United States and all over the world to see how they work.  Many agents are famous on Instagram. Some of us are famous on Instagram and sell real estate. Some of us are famous on Instagram and when we look up their numbers, they’re just famous on Instagram. I’m not knocking those that aren’t selling real estate but are famous on Instagram, However, if you’re famous on Instagram, hopefully you are using that platform to talk to the consumer and educate the consumer, so you can sell real estate.  We had to start somewhere!

If the truth be told, and you look up my numbers I’m not selling real estate. Do i have an answer? Of course, I am now a real estate broker owner of a company in Illinois. I’ve been selling real estate since 2001 and transitioned to an owner in 2017. What I learned from my previous brokerage, is that the managing broker really needed to be available to train and educate the agents in the office. Otherwise, the owner/managing broker, if they are selling real estate, they become the competition for the agents in the office. I am not saying that the owner shouldn’t sell, however if you are going to own a company, you may want to look at the model you want for your company. You may want to be the leader of your company and become the lead generator.  Then all the business goes under your multiple listing service ID.  Then the agents work for you and they go out and work with your clients or the business that you build with lead generation.  This model is where you’re the person that talks to the clients and manages the business.

Before opening my brokerage, CarMarc Realty Group, I encouraged my husband to get his license so I could run the company and he could work with our clients. As I’m writing this blog post, I currently have 26 agents including myself. I found that I need to be able to answer questions via phone, text and email.

Ask yourself this question, are you driven or motivated by what you see on social media? If you decide to be like other agents on social media, make sure they comply with your license law and the code of ethics. Just because someone has an awesome Instagram account, doesn’t mean they’re ethical.  Agents will often challenge me and say, Carrie, “this agent is doing it, why can’t I?” My response is “If that agent jumped off a building are you going to follow along?”  Or do you want to be your authentic you? Agents aren’t always successful online first.

Agents that generate leads or have a huge following on social media, might already have a huge network, allowing for lead generation to come easy.  Remember, you can’t beat what you copy. Emulating what other agents do on social media, may or may not be a great idea.   It doesn’t mean that you’re going to beat the other agent business, but you need to think about what you want out of your social media for real estate. You could be the most popular agent on Instagram and the most broke agent on Instagram. When I started selling real estate in 2001, I had an 11-year-old, an almost 3 1/2-year-old and I became pregnant.  My goal was to make a living not a killing.  Learn from other agents, can you emulate what they do, however, you won’t be your authentic you.  We didn’t have Facebook, Twitter, LinkedIn, dig, delicious, stumbled upon, reddit, Instagram and Snapchat. We had to generate business, via the mailbox, networking, newspaper ads, and maybe a billboard.  For me making a living included, going to the swimming pool as often as I could with my kids every summer.  Therefore, I planned my day so I could be a parent that would spend time with my kids while they were young.

As of today, my youngest, who knows what a commission check is, is in his last year of high school. Now I can run a company, educate the agents in my office, help my agents close deals, train agents all over the United States, train office staff, and write a blog post and create videos and a podcast.  “I love what I do.”

Ask yourself this question, “what do you really want?”  Do you want to be like me, the agent on Instagram or do you want to be like you? I challenge you to sit down and write down your goals. I challenge you to come up with what you want out of real estate. That might change in 5 years.

You don’t have to do what everyone else does on social media. Remember, you can’t beat what you copy.  Your goal is to grow every year in business, not copy other agents, but a successful business while building your own brand.  If you’re motivated by what you see then you can’t be your authentic you!  Trust when I say, everyone knows when you are trying to be someone else.  So, Be your authentic you!

Real Estate Beyond Social Media

Social Media is one of the best ways to build any small business.  It’s easier and faster to generate a lead in today’s market than ever before.  In the early 2000’s I remember when we had to place a buy newspaper ads, door knock, put out doorknob bags, cold call and send direct mail marketing to compete in this industry.  We also built our businesses with our friends, neighbors and family.  Also known as your sphere of influence and relationship building. Some of us actually used a fax machine to send flyers.  This was the every day hustle for most real estate agents.

Today, I use Social Media to build relationships, connect with friends, colleagues, and education.  Social Media has changed the way I generate leads and close deals.
Although, social media has changed the game, real estate agents need to know the basics of the business.
Beyond Social media we need to understand the rules, how to work with buyers and sellers, how to explain statistics, know our markets, manage a transaction and follow up. You can be the best social media marketer, but if you don’t get the basic skills of selling real estate you will end up losing clients or building a successful business.
Every month I have the opportunity to teach approximately 200 new real estate agents. When your agents come to class the only thing they want is a paycheck.  In most cases the newbie agents signed up thinking they were getting a “Real Job”.  Someone forgot to tell them they were responsible for generating their own business.  I’m often asked if I can coach or mentor agents.  I am always happy to help you spend your money, but before I do, there are so many tools available to help with becoming a better agent.
  1. Take all the free training from your brokerage – if it’s not free,  why?  If you are paying monthly fees to have your license with a firm, why are spending extra money for training?  If you signed up for a 100% company, then I can see why you pay for training.  You signed up to make all the money when you close a deal, so the company holding your license needs to make money too.  Basically, 100% is 100% for a reason.  If the truth be told, 100% of nothing equals nothing.  You could easily be the broke agent if you don’t get training.  So educate yourself!  On-demand learning.  Join Marki and I in Real Estate Live with Carrie & Marki, where we educate agents on Facebook.
  2. Sign up for every free course provided by your local association.  It doesn’t matter who you sign up with, 100%, flat fee, or a split based firm, you can get the training if you seek it out.
  3. Sign up for every MLS class.  In my market our MLS trains you at no additional cost. You do pay for training in your dues, but you can show up to class for “FREE”.
If you take advantages of training you will be better off than agents that have been in the market for years.  Once we think we’ve learned it all, we stop learning.  Go get the education and keep learning.
Here’s what hard, we want to go from not understanding to understanding everything there is to being a real estate agent overnight.  It just won’t happen.  You have to become a learner of the business, work longer hours than a regular Monday through Friday job, and become an entrepreneur.
“It takes 10,000 hours to become an expert”  Malcolm Gladwall
My full time job will not accommodate your part time effortsMarki Lemons-Rhyal 
Do you want tips on how to start in your first six weeks of business?  Click here for my jump-start guide to beginning in real estate.
Follow me on Instagram and Instagram TV

No Leads on Facebook? I have the Solution!!

I was recently asked this question…… 📽 ⭐I’ve been creating videos for 30 days on Social Media and still no leads. Guess What? I have the solution. ⭐🎥

If you are creating videos consistently and still no leads, then you must make a few adjustments.

1. Create different content. Are you boring? Get rid of the same old content. Tell your network something new and relevant.

2. Engage with your network – like and engage on their posts consistently.

3. Invite people to your business page. They will come if you just ask.

4. Connect with more people on Facebook – you need a bigger network – your network determines your net-worth

5. Create content in your business page – then boost it two days later with a landing page

6. Create a YouTube channel with your videos – horizontal videos only

7. Consistency is key. Keep creating and building content with video. Houses aren’t built in a day and neither will your social media.

10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

From Chaos to Lead Gen

2003 was the year I was exposed to one of the best lead generating conferences available to real estate agents.  The event was two days with hundreds of agents from all over the United States.  One of the breakout sessions included focusing on where you are in your business.  The speaker said, “Are you living in Success, Stability or Survival?”  I was shocked to discover that I was operating my business and my family life in Survival mode.  Chaos was it!  I was moving without purpose.  I had to change my thinking, what I was speaking, what I was reading and learning.  Are you living in Chaos, #Survival?  If you said, “yes”.  I have a plan for you.

 

Going from Chaos to lead generation will look different for each of you.  In order to change my life and business I begin to see myself in my new position and life.  Positive confessions do work.  I am not here to change your beliefs, this is what worked for me.  I started reading the bible, books on success and determining to learn something new every month.   When I determined to get back on track my revelations included:

  1. Know your purpose – If you have a purpose for your life it’s easy to get up in the morning and get to work. Purpose is the one thing that makes you get up in the morning.  The one thing you have to live for.
  2. Start speaking what you want in your life. In 1995, I watch a speaker, Bob Harrison, speak and motivate others to reach their dreams.  After hearing him speak, I begin to say that what he was doing is what I will be doing one day.  Today is that day.  I have the opportunity to motivate and educate real estate agents and other industry professionals.  Write a list of things you will accomplish and state them daily.stop-3089945_1920
  3. Write down your goals. If you can’t see it, you won’t achieve it.  Write your vision and make it plain.  There is truth in writing your goals on paper, a vision board or in a place where you can ready your goals daily or as often as possible.
  4. Have a plan for your business. If you are a real estate agent plan your day, week, month and quarter.  What will you do to generate leads, follow up with clients, and track your business?
  5. Build a success list. When you reach a new goal tell someone and check it off the list.  Build your success list so it’s achievable.  When you reach your weekly, monthly and annual goals moving forward becomes easier.
  6. Track where your business comes from. Know where your business comes from so you can perfect it or make changes to make the lead generation process easier.
  7. Review your goals and adjust when necessary.  Change is inevitable.  Reinvent your business and stay ahead of the trend.

Today, I am a successful speaker.  Businesses and Organizations reach out to me for services. I’ve been invited to speak nationally, state and local levels.  Years ago I wrote down my vision and began to see myself educating others.  Now it’s your turn.  If you believe it, you can achieve it.

Get on the road to lead generation for your business.  Start believing that you will be successful.  Get the negative talk out of your life and see yourself as a successful entrepreneur. Are you living the life you expected?  If not, start seeing yourself as a lead generator, see yourself with clients, and see yourself as a successful agent or entrepreneur.   Take negative talk out of your vocabulary.

Amazon Go! Will there be a Real Estate Go?

Amazon Go is changing the way we shop

It’s all about speed for the consumer.  What does this mean for the real estate.  I’ve been saying this since years, making technology a part of your routine and learning process is crucial for the real estate agent’s success. I have the opportunity to educate agents all over the United States and I am deeply concerned for the agents that won’t embrace technology.  The Consumer wants it now and if you think the “Go” world won’t affect our industry, just wait.  I am sure someone is already thinking about how we can make real estate, faster, easier and similar to Amazon Go.    So, what is Amazon Go?

Amazon Go is a new way of shopping in the Brick and Mortar Store.   The name says it all.  You just walk in, Shop, and Go.  Just leave the store and the Amazon app bills your account.   When you walk into the Amazon Go store you scan your app and put your phone away.  The Amazon app recognizes what you purchase as you grab them.

I can see it now, the future of real estate.  The consumer secures a loan, the agent shows the home and the consumer clicks an app to make an offer.  Many agents would panic! and I would say, “The agent that embraced technology won’t be replace” “Make sure you know your market place and technology”.  Then, when Real Estate GO, emerges you are ready for the change.   The professional, tech savvy agent can adjust with change.  What can you do to stay prepared for what might happen to our industry?

  1. Sign up for social media classes – it’s not going away, whether you embrace it or not, the next generation is using it! So, why won’t you?
  2. Stay current with real estate trends. If your only focus is making a living, eventually you’ll be applying for a “Real” job. Don’t get left behind because you refuse to learn.
  3. Sign up for technology classes. What’s new in technology?  Can you sign a document electronically?  If you had to write an offer right now, using DocuSign or dotloop, could you?
  4. Sign up for a google alert to watch technology trends – Yes, I want you to read.
  5. Do you understand Data Trends and how Data impacts our industry?
  6. Learn something new often!
  7. Join Marki Lemons and I on The Real Streaming Estate where we teach technology to real estate professionals.
  8. Take ownership of change.

 

 

 

You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Thought Leadership! Why does It Matter in Real Estate?

In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data.  Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.

What exactly is a Thought Leader?  A Thought Leader is a person that is deemed to be an expert and go to person in their field.  A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)thought-leadership-2

Many real estate agents have proven themselves to be experts in the industry.  However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch.   Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker.  Don’t discount Baby Boomers.  Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)

Real Estate Thought Leaders have the ability to dominate their market places.  Can we find you online? If we can find you online, what are you saying to the online community?  Are you only sharing listings and telling us you’re awesome.  As far as I am concerned, I am the best agent in the industry.  But does everyone else believe it?  It doesn’t matter what I believe.  What matters is what the consumer believes.  Make yourself relevant by building an online platform that provides industry information.

Have you ever wanted to be interviewed?  Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert.  If asked to be a guest blogger, don’t hesitate.  As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference.  I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology.  Let your expertise be known online.  Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.

My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good.  This is blog number 6.   Where do you begin?  Begin today, make a plan and get started.  If you are great at video start recording short videos on your expertise.  If you’re a great writer, start writing.  If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.

Get started today! 

  1. How often will you create content? Daily, weekly, monthly or quarterly.  Start someone where.
  2. What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
  3. What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
  4. Tell us about your your city or the cities you work in. I love the city I live in, Why?  Because our swimming pool is a Water Park.
  5. Know when to share your content online.  Know your audience!

Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success.  Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!