Create and Shoot Better Videos for Your Business During the Covid 19 Pandemic REALTORS, Business owners, educators, and kids are now being forced to be their own videographers, camera operators and photographers. Even if you are afraid of video, we are all finding out that we must become proficient with implementing video into our businesses, … Continue reading Create Video Like a Pro
10 Ways to Generate Content for Facebook Live & Periscope
Social Media is a great platform to increase your bottom line. However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content. If you build it they will come! Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads. … Continue reading You Have All This Stuff and No Engagement!
Selling real estate today is much different from the 80’s, 90’s and early 2000’s. I started selling real estate in 2001. Then we walked, cold called and asked our sphere of influence for referrals. Creating postcards, emails and newsletters was simple. We used tools like publisher and adobe illustrator to design marketing. Today any agent … Continue reading Are You Branded on Social Media?
No, DM is not a dirty word! It’s how we message each other on social media. My generation is more likely to message via Facebook Messenger. The next generation is more likely to use Snapchat and Instagram messaging. I am more likely to receive a message via Facebook than on my mobile device. Therefore, who … Continue reading Let’s Talk About the DM
The Quickest Way to Capture a Lead with the Least Amount of Money. In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money. I wanted to generate a lead, with little to no cost, the fastest way I possibly could. I walked … Continue reading The Quickest Way to Capture a Lead
Recently, I was in a two-day managing broker course. During the session one agent mentioned that other real estate agents were marketing to her friends and family. She asked, “Why does Facebook allow other agents to market to her network?” Well, why wouldn’t they allow it? Facebook might be free, however, if you want to … Continue reading How Did I Gain Access To Your Facebook Friends?
arketing online is extremely inexpensive. Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools. The key to these inexpensive marketing tools is your “Call to Action”. Are you able to create a click-thru on what you’re offering? Do your followers want what you’re offering? How about your paid advertisement?
What you share on Facebook could hurt you! Yes, it’s true. Your network has the option to “HIDE and UNFOLLOW” your posts. “Say it isn’t so”, you say. Well, if you fall into one of these categories someone has already hidden you. Are you sharing: If this is you, rest assure, someone has hidden your … Continue reading Did You Know Your “Friends” Are Hiding You on Facebook?
Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook. My answer was, “No, I don’t need Facebook, I am already on Myspace against my will." My goal for MySpace was to watch my 17-year-old son. At that time, I only wanted to make sure he wasn’t posting … Continue reading What Do You Want From Social Media in 2017?