You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

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Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.

Let’s Talk About the DM

No, DM is not a dirty word!  It’s how we message each other on social media.  My generation is more likely to message via Facebook Messenger.  The next generation is more likely to use Snapchat and Instagram messaging.  I am more likely to

26D49B26-E6F3-4ACF-9B45-11632B8DC7FDreceive a message via Facebook than on my mobile device.  Therefore, who needs text messages on a mobile device when you have Facebook messenger, Snapchat direct message, LinkedIn messaging, Twitter messaging, and Instagram Direct Messages.   I will receive a faster response from my kids on Snapchat then any other tools.

I’ve negotiated a contract via Direct Message, followed up with clients, generated leads from a Facebook Live video and created group chats to follow up with my grade school friends.  My friends are more likely to respond to a Facebook Direct Message than from a text message.  Snapchat has changed the way I communicate with my techy friends, my real estate friends and my national connections.

Direct messaging isn’t new and today it appears that Direct messaging is the new “Cold Call”.   We are spammed with automated DM’s to follow a business page or to check out a new thingy that someone is selling.   If you’re a real estate agent only going for the hard sale in a DM you’re missing an opportunity to connect and generate a lead.  A great way to master the DM on your platform of choice are:

  1. Know your audience, friends, family and sphere of influence. Are you connecting better on Facebook, Snapchat, Twitter, LinkedIn, Instagram or Snapchat?  I’m more likely to a response from Facebook, Twitter or LinkedIn.  Why? These are my preferred platforms.
  2. IMG_8551Are you using the DM like an “Old School Cold Call”? Guess What? If you are, we are blocking you.  If you call me to sell something without being a part of my network or a personal relationship you’re as good as blocked.  I am more likely to connect with you when we’ve connected in person, I already know you personally or you’re offering to help me.   Give before the ask.
  3. If you’re going to automate your Direct Message Marketing with tools like IFTTT, then consider the “thank you” response. How can you help the person you’ve just connected with?  Are you an affiliate for the real estate industry?  Provide a coupon for an agent’s client.  Come to a networking event and meet an agent in person.  Make the relationship personal and intentional.  Get to know your network.  YPN or Women’s Council is a great way to engage face to face.  We want to see you as well as engage on social media.

4. Lead Generation – Direct messaging is a great way to generate leads.IMG_8549 However, you’re more likely to generate those leads from people you already know or those that reach out to you.  In the last 30 days, I receive two direct messages that have resulted into leads.  One of those leads was a direct message from Snapchat.  The other message was from Facebook Messenger.  That lead should generate a new listing in the next 30 days.

5. How to generate leads with direct messaging! Make sure people know you’re in business. Use LIVE social media to tell people your story.  Who is your audience?  Tell your audience what they get from contacting you. If you’re a real estate agent remind your social network.  Don’t let them forget that you’re in the business of buying, selling and creating lifestyle home ownership opportunities.

The Quickest Way to Capture a Lead

The Quickest Way to Capture a Lead with the Least Amount of Money.

In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money.  I wanted to generate a lead, with little to no cost, the fastest way I possibly could.   I walked my subdivision, went to laundromats, and apartment complexes with doorknob bags   I put flyers that said, “Warning Renting is Hazardous to Your Wealth”. Whatever i could to generate a leads with the least amount of expense.  When I talk to new agents, agents that have been in the industry for many years, and those that are redefining their businesses all want the same thing.  They want to generate and convert leads into closed transactions.

On April 16th, 2016, in my Cubs T-shirt, I went “live” on Facebook and talked to my followers on the steps to home ownership.  The live event was only 2 minutes.   In that 2 minutes I talked shared on:

  1. The steps to purchasing a home
  2. If you’re a college graduate you can purchase after graduation – yes, there are rules.  Talk to a lender!
  3. How I can negotiate your down payment.
  4. If you’re paying rent you are paying a mortgage.  Just not your own mortgage.

I didn’t look my best.  However, the consumer often needs to see that we are real people.  Even if, we can’t see because of the sun, if we have chapped lips, and no makeup there is an opportunity to generate new business.

From this short live video I’ve closed 6+ deals.  In the first 24 hours one of my high school friends sent a private message on Facebook that he was already approved to purchase.  This buyer closed in June and the other 5 deals closed before the end of October.  The first days I build what are called organic leads.  Leads that come from people that are already on my Facebook Business Page.

Take advantage of Facebook ADS.  Below is a short video on using your email list to target your database.  I don’t finish the ad, however, I show how to build the custom list using your network.

 

 

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

Did You Know Your “Friends” Are Hiding You on Facebook?

What you share on Facebook could hurt you!  Yes, it’s true.  Your network has the option to “HIDE and UNFOLLOW” your posts.  “Say it isn’t so”, you say.  Well, if you fall into one of these categories someone has already hidden you.  Are you sharing:

facebook unfriend.png

If this is you, rest assure, someone has hidden your posts, unfollowed you, or unfriended you.  I am never opposed to a great debate on politics, a heated topic in the news or asking for a bit of help to pick my next meal.   But many times, we go too far when we’re not in a face to face setting.  Social media is a great way to hide behind the screen. On social media, we are willing to say things that are inappropriate or harsh because people aren’t in the same room.  So how can we make Facebook a great place to build a business and connect with our networks?

Facebook still holds the rank of being the #1 Social Media platform.  It’s also a great way to connect with friends, family, businesses, people you might do business with and more. Although, there are many reasons our networks “HIDE and UNFOLLOW” us, let’s focus on business.  Before the idea of social media when a business wanted you to purchase their products they used traditional strategies to entice us to act and buy.

  1. Cold Calling
  2. Television Commercials
  3. Direct Mail
  4. Billboards
  5. Door-knocking +

Today, if you have a home phone you’re probably not answering it, if you don’t recognize the number.  Television commercials are skipped because we recorded our favorite program and can fast forward to the next scene.  Direct Mail, although still affective, hits the mailbox then finds the recycling bin before we get back in our homes.  Billboards are now digital and move to fast for most of us to view it before they switch to the next ad.  Don’t even think about Door knocking at my house.  I am not buying or donating unless you’re the local kid fundraising for sports or school.

Are you marketing on Facebook using one of these five traditional sales tactics?  If so, expect to be hidden.   This is what I am experiencing on Facebook.  Recently, those that want my business are doing these four things:

  1. Tagging me in their upcoming events – If you’re tagging your friends on Facebook for an upcoming event it’s like taking over their space.
  2. Sharing only business related content – Business as usual, you say. Sharing only business content is like being on a pitch to sell something 24 hours a day.  Really, I’ll let you know when I want what you’re selling.
  3. Using Messenger to ask me to LIKE their business pages – recently when I add someone as a new friend I receive an autoresponder that says, “Thank you for your friendship, please like my page.” Yep, I unfriend you!
  4. Sending a private message and, without a relationship, asking for the sale. I call this the “messenger – COLD CALL”.  I already have a relationship with loan officers, inspectors, and attorneys.  Please tell me why your private message will make me choose to work with you.

What does this mean?  It means people are door knocking on Facebook.   If you want someone’s business get to know them on Facebook.  Engage in their posts and don’t go in for the hard sell.  Consider attending a live networking event at an association, maybe a Women’s Council event, a chamber, or a real estate networking event.

Don’t lose your Social Media Connections. If you want to build a strong network on Facebook, engage, connect and share relevant content.  Use your Facebook business pages for business and occasionally, re-share your business content to your personal page.  Your personal page is meant for you to be personal.  You wouldn’t attend a Super Bowl Party and only talk business.  So why would you only talk business on your personal page.  Is there a perfect day and time to re-share or post on Facebook? The more friends you have on a personal page the more often you can re-share your business content.  I try to share from business to personal once a quarter.   This is my reminder to my network that I am in the real estate business.  Social media means just that, media where you can be social.  With that in mind, let’s be social and build a strong network on Facebook.

Generate new likes on Facebook – Facebook made a few updates.  Click MORE under the banner on your business page to invite your current friends.

What Do You Want From Social Media in 2017?

what-do-you-want-from

Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook.  My answer was, “No, I don’t need Facebook,  I am already on Myspace against my will.”  My goal for MySpace was to watch my 17-year-old son.  At that time, I only wanted to make sure he wasn’t posting anything that would keep him from getting a job.  So, what did I want out of social media? in 2008, I wanted to protect my son.

Our office admin insisted that I try it.  Facebook provided the ability to post listings on a personal page.  It was the coolest way to advertise with out spending a dime. Back then, I didn’t know what I wanted out of social media. What I did know was my friends were on social media and it was a great way to connect.  I signed up for Facebook in 2008 and it was the best decision I ever made.  Even if you’re not sure what you want from social media, I can help you think about what you might want.

Let’s answer the question, what do you want out of social media today? Not sure? Let’s look at a few ways to determine what you want.

  1. Do you have social media accounts?
  2. Are you a producing real estate agent?
  3. Do you have time to post and engage on social media?
  4. How many connections do you have on social media?
  5. Are you actively using social media?
  6. What are your social media goals?
  7. Are you an influencer on any of your social media pages?

Depending on how you answered is how you will determine what you want out of social media.  If you don’t have social media accounts, your goal is to open Facebook, LinkedIn or both.  Facebook is the #1 social media platform where you can connect with friends, family, your network, clients and businesses. Once you’ve created your Facebook account build a Facebook Business Page. LinkedIn is the world’s largest professional network and gives you the ability to build your online professional identity.

If you are a producing real estate agent your goal is to build your social media presence, use advertisement, create your own content and add live video to your marketing campaign.   If you are not social savvy start with posting content 4 to 6 times a week.  Building a presence is the 1st step. The 2nd step is to focus on creating video content.

When will you add social media management to your business plan?  No time to post?  Consider using Hootsuite to schedule your social media.  Or take 30 minutes each week and schedule your social media posts on your Facebook business page.  Business pages have a social scheduler.

Connections are the key to your social success.  If you are well connected on social media the likelihood that you’ll generate a lead is stronger.  If you aren’t well connected you have homework.  Consider adding your social media platforms to your business cards, direct mail and website.  Start by inviting your sphere of influence to follow you on social media.   Add social planning to your week.   New connections on Facebook is a great place to start.

Active users on social media will build a stronger digital footprint. The more active you are on social media the stronger your footprint. When you engage with your network and the more they engage with you pushes your posts to the top of the newsfeed.  The more you share and communicate the longer you’ll sit at the top of your networks newsfeeds on Facebook.   Those that comment, share, create videos and “Go Live” dominate Facebook.

Social media goals are easier to achieve than you think.  There are so many ways to build a social media presence in real estate.   Real Estate have always had the ability to have conversation in person and social media isn’t much different.  Think about what you really want from social media.  Is it to:

  1. Build an audience
  2. Generate leads
  3. Share your listings
  4. Re-direct potential clients and current clients to your website
  5. Create content that encourages someone to act?
  6. How about all the above?

Look at the first five and build them into a marketing action plan for social media.  As real estate professionals we must building an audience.  Download my free checklist for social media marketing today.

Social Media Checklist

Influencers on social media are those that are able influence others online.  Getting someone click, share or respond online.  Your goal is to become an influencer on social media.  Create short videos showing your expertise in real estate.  Are you an expert with 1st time buyers, luxury, market stats, etc?  Whatever your expertise start building that content today.  Be the go to person on real estate education for the consumer.

What you want from social media will be different from your competition.  Don’t try to do whatever one else does on social media.  Create a plan that works for you.  Get started today.

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business.  In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.  These tools give everyone the ability to share news in real-time.  We have officially become our own broadcasters.   Although, a picture may be a thousand words, live video can show you around the event live and invite the audience into the conversation.  The trend in social is changing.  More businesses are using video and asking for assistance in video per the Social Media Examiner annual report.

live streaming

Periscope officially launched in March of 2015 for Apple IOS and Android in May of 2015.   The live streaming app gives the broadcaster the ability to share whatever they like to an audience that chooses to join your broadcast or when the broadcaster builders a network of followers that jump into the stream whenever they go “live”.

In December 2015 Facebook began testing the ability for users to go Live.   It was then made available to all iPhone users January 2016 then later to Android users.  Facebook live was first available for our personal feeds.  A business owner can now verify their business pages to allow Facebook Live on business page feeds.  If you broadcast on a personal page only your network will see the “Live Event”.  If you have a large network on your Facebook Personal Page your live stream will receive many live followers.  The same would apply for the business page.

Is there a difference in the platforms?  Yes, However, the platforms are also similar. The user can live stream to just about anyone.  By having a following on your Facebook Personal Page you’ll receive instant success if you have worthy content.  If you are new to periscope you’ll have to build your audience.  Periscope is owned by twitter and the great thing about this app is that someone can watch your live feed on the app or watch it live on twitter. You could literally have no one in your scope but have 20 people watching your broadcast on Twitter.  Both are great live streaming tools.  Now you need to chose the one that works best for you.  You may choose to use them both.

Screen Shot 2016-06-05 at 10.58.52 PM

Choosing to live stream might feel overwhelming.  Even I struggle with the idea of going live for anyone to view.  I can say that every time I broadcast live on Periscope I gain new followers on the app and more followers on Twitter. I have also seen an increase in growth in engagement on twitter.

Join me on Facebook for Carrie on Facebook Live Events

Help! I Need More LIKES on Facebook

So, you say you just built a Facebook Fan Page and you Need more LIKES.  Fan Pages are extremely important to a real estate agents business.  The Fan Page gives an agent the opportunity to showcase their expertise in the market places they serve.  Many would argue that agents should pay to obtain more LIKES on Facebook.  However, in Real Estate the best Lead or LIKE is someone that loves you, likes you and would also refer you. Therefore, let’s start with the people we already know.  In the digital arena this is called, “Organic Reach”.   Below are 7 easy ways to generate “Organic Likes” on Facebook.

1.  Take advantage of your list that is stored in your Multiple Listing Service.  Many MLS’s allow agents to email directly to their database by category or to the entire list as a BCC (Blind Carbon Copy).  If this isn’t available download your email list.  Send a an email to this list asking for new LIKES on your Facebook business page.  Keep it simple.  Consider asking your database to help you reach your goal.

The first time I tried this my email went something like this,  “Help me reach my goal of 100 LIKES by July 1st”.  From this email I had 100 LIKES in 24 hours.

2.  Send an email from your CRM (Client Relationship Manager).  Write a short update on your current Market Place and tell your database they can view these updates in real time when they “LIKE” your Fan Page.

3.  Create a custom URL for your Facebook Fan Page and add it to your direct mail marketing campaigns.  (The Fan Page URL option is location in the ABOUT section then under Page Info)FAcebook fan page url

Wait, you’re not sending snail mail marketing?  If you are focused and able to generate leads from social media then OK. Don’t send snail mail.  For the rest of us that sell real estate, direct mail is necessary for personal branding.  Add your Facebook URL to your direct mail marketing (post card) and ask people to join you on Facebook for market updates.

4. Create Video Content.   Provide market insights, tip of the day, contests, surveys and more with video.   Always ask for new LIKES on your Facebook Fan Page.

5. Add widgets/apps to Facebook.  What’s a widget?  A widget allows you to build tabs that are located below your Facebook banner.  These widgets can redirect your followers to search for homes, build a “FREE” market report or access statistics.  Click to Check out my page.

widgets

6.  Invite your Facebook Friends to your Fan Page. Share  relevant information from your Fan Page then re-share it to your personal page.  Ask your friends to LIKE your Fan Page.  I recommend that you do this, maybe, once a month depending on your friend count.  If you only have 100 friends, don’t share from business to personal very often.  Your friends will hide your posts.

7.  The “Task is to Ask”  if you’re not asking for LIKES then you won’t have many LIKES.  Marketing is marketing.   “When business is good it pays to advertise, when business is bad you’ve got to advertise” Henry Ford.  Ask for your followers to LIKE you page today.  What are you waiting for?

“Make

This infographic was made with the Infographic maker Venngage.

Social Media Marketing takes time, consistency and work. Growing your Fan page might not happen over night.  However, just like with any business you must START advertising to generate a following on social media.  If the social world is unaware of your Fan Page then you can’t generate a lead.   Take the next 7 days, 30 minutes a day, to work on these 7 tips.  Share your results with me.   If you need assistance send an email to RequestCarrie@gmail.com and we will have a #CoffeeWithCarrie session.