Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right now, because the world is telling us in real time.

In many cases, I love the information highway and the fact that I can learn so quickly.  Learning when I want to learn, is how I want to learn.  Not when you tell me.  I often wonder how I made it out of high school not having a smart phone.  Good thing we had the library and read encyclopedias.

So, what do you really look at on social media? When I look at Instagram, I have access to real estate agents all over the United States and all over the world to see how they work.  Many agents are famous on Instagram. Some of us are famous on Instagram and sell real estate. Some of us are famous on Instagram and when we look up their numbers, they’re just famous on Instagram. I’m not knocking those that aren’t selling real estate but are famous on Instagram, However, if you’re famous on Instagram, hopefully you are using that platform to talk to the consumer and educate the consumer, so you can sell real estate.  We had to start somewhere!

If the truth be told, and you look up my numbers I’m not selling real estate. Do i have an answer? Of course, I am now a real estate broker owner of a company in Illinois. I’ve been selling real estate since 2001 and transitioned to an owner in 2017. What I learned from my previous brokerage, is that the managing broker really needed to be available to train and educate the agents in the office. Otherwise, the owner/managing broker, if they are selling real estate, they become the competition for the agents in the office. I am not saying that the owner shouldn’t sell, however if you are going to own a company, you may want to look at the model you want for your company. You may want to be the leader of your company and become the lead generator.  Then all the business goes under your multiple listing service ID.  Then the agents work for you and they go out and work with your clients or the business that you build with lead generation.  This model is where you’re the person that talks to the clients and manages the business.

Before opening my brokerage, CarMarc Realty Group, I encouraged my husband to get his license so I could run the company and he could work with our clients. As I’m writing this blog post, I currently have 26 agents including myself. I found that I need to be able to answer questions via phone, text and email.

Ask yourself this question, are you driven or motivated by what you see on social media? If you decide to be like other agents on social media, make sure they comply with your license law and the code of ethics. Just because someone has an awesome Instagram account, doesn’t mean they’re ethical.  Agents will often challenge me and say, Carrie, “this agent is doing it, why can’t I?” My response is “If that agent jumped off a building are you going to follow along?”  Or do you want to be your authentic you? Agents aren’t always successful online first.

Agents that generate leads or have a huge following on social media, might already have a huge network, allowing for lead generation to come easy.  Remember, you can’t beat what you copy. Emulating what other agents do on social media, may or may not be a great idea.   It doesn’t mean that you’re going to beat the other agent business, but you need to think about what you want out of your social media for real estate. You could be the most popular agent on Instagram and the most broke agent on Instagram. When I started selling real estate in 2001, I had an 11-year-old, an almost 3 1/2-year-old and I became pregnant.  My goal was to make a living not a killing.  Learn from other agents, can you emulate what they do, however, you won’t be your authentic you.  We didn’t have Facebook, Twitter, LinkedIn, dig, delicious, stumbled upon, reddit, Instagram and Snapchat. We had to generate business, via the mailbox, networking, newspaper ads, and maybe a billboard.  For me making a living included, going to the swimming pool as often as I could with my kids every summer.  Therefore, I planned my day so I could be a parent that would spend time with my kids while they were young.

As of today, my youngest, who knows what a commission check is, is in his last year of high school. Now I can run a company, educate the agents in my office, help my agents close deals, train agents all over the United States, train office staff, and write a blog post and create videos and a podcast.  “I love what I do.”

Ask yourself this question, “what do you really want?”  Do you want to be like me, the agent on Instagram or do you want to be like you? I challenge you to sit down and write down your goals. I challenge you to come up with what you want out of real estate. That might change in 5 years.

You don’t have to do what everyone else does on social media. Remember, you can’t beat what you copy.  Your goal is to grow every year in business, not copy other agents, but a successful business while building your own brand.  If you’re motivated by what you see then you can’t be your authentic you!  Trust when I say, everyone knows when you are trying to be someone else.  So, Be your authentic you!

Guaranteed ways to generate leads from Social Media

As a practicing agent and now broker owner, I’ve used social media with intention for the last five years.  In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online.   There is truth in the fact, “everything works, if you work”.  When you actively use social media to build a business, you too can generate leads that convert and close.

 

How do we do  it?  In the beginning of my social media journey, I used it to connect with old friends from elementary and high school.   Planning the high school reunion was easy.  Easy to find old friends with a few clicks.  Since 2008 Facebook has gone through many changes.  We have personal pages, groups, business pages, the ability to sell our stuff, watch the latest Facebook shows and pay to advertise.   And Wait, Facebook isn’t the only platform to build an online business.   My go to tools include, Facebook, Snapchat, Instagram, twitter, Pinterest and LinkedIn.  Yep, in that order.   I get more business and engagement from Facebook and Snapchat.

Steps to guaranteed leads on social media:

1. Increase your connections on Social Media. If you are using Facebook and you don’t have a network, friends, how can you convert your network into leads?  Facebook allows 5000 friends.  Your goal is to get there.  Maybe not overnight.  Patience and starting is the key to your social success.  Start with connecting with people from the past.  High school, college, friends, family and people from your past jobs.  These are people that may already know you.

2. Be human on social media. Are you posting everyone else’s content?  If you are, you’re not authentic you.  Be yourself on social media.

  1. Tell your story – example, your home buying experience
  2. Why you are in the real estate business.
  3. Who are you outside of real estate?
  4. What are your hobbies?

3. Engage and build relationships with your network on social media. If you only watch what people do on social media, you won’t generate leads.  People, friends and family want to work with the person that they know or the person the feel like they know.  The watcher on social media is like the person that sits on the porch all day and watches the neighborhood.  Be the person on the porch that knows everything happening in the neighborhood, says hello to everyone that walks by and invites their neighbors over for coffee.  Engage with your friends posts on social media.  If you like what was shared, make a comment!  The more you engage on social media the more likely someone will reach out to you when the time comes to buy or sell a house.

4. Meet with your network outside of social media. Yes, I mean it!  Go to dinner, have coffee go to networking events, a sporting event or invite your friends over for dinner.  The more personable you are outside of social media the more relate-able you are.  Then connect on social media.  Follow Sheena Baker on Instagram to see how it’s done!

5. Create relevant and consumable content. Video and the written word.  Remind your followers that you are a real estate agent.  Create a call to action.

6. Next Steps!  Start building on Social Media today.   Don’t think to hard about this stuff.   You’ll be glad you started today a year from now.  follow me on Instagram, IGTV and Snapchat today.  @CarrieJoLittle

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Hootsuite Adds Instagram

Manage Instagram from your Hootsuite Dashboard.   Hootsuite is one of the best ways to streamline your social media posts, 512px-owly-normal1schedule and watch the latest trends.  Now that Instagram is available as one of your profile options, Real Estate agents can share their Instagram posts to multiple social media sites and help increase their Digital Footprint.

If you already have Hootsuite for your business adding Instagram is quick and easy.  In order to take advantage of Instagram on Hootsuite you must have the app on your phone.

Get it now!

Add_Instagram

Three ways to use Instagram with Hootsuite

  1. Schedule your upcoming open houses with 15 second videos from your smartphone
  2. Coming soon posts in front of the home
  3. Schedule your weekend marketing so you can take a day off.

Real estate agents are always, “ON”.  Therefore, by taking advantage of scheduled marketing an agent can work with customers and know that they are marketing their business to generate potential buyer and seller leads.

Need help with setup? Want me do do it for you?  Email my Social Media Manager today.  Mr.MarcLittle@outlook.com