IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

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You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Hootsuite Adds Instagram

Manage Instagram from your Hootsuite Dashboard.   Hootsuite is one of the best ways to streamline your social media posts, 512px-owly-normal1schedule and watch the latest trends.  Now that Instagram is available as one of your profile options, Real Estate agents can share their Instagram posts to multiple social media sites and help increase their Digital Footprint.

If you already have Hootsuite for your business adding Instagram is quick and easy.  In order to take advantage of Instagram on Hootsuite you must have the app on your phone.

Get it now!

Add_Instagram

Three ways to use Instagram with Hootsuite

  1. Schedule your upcoming open houses with 15 second videos from your smartphone
  2. Coming soon posts in front of the home
  3. Schedule your weekend marketing so you can take a day off.

Real estate agents are always, “ON”.  Therefore, by taking advantage of scheduled marketing an agent can work with customers and know that they are marketing their business to generate potential buyer and seller leads.

Need help with setup? Want me do do it for you?  Email my Social Media Manager today.  Mr.MarcLittle@outlook.com