IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

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The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Let’s Talk About the DM

No, DM is not a dirty word!  It’s how we message each other on social media.  My generation is more likely to message via Facebook Messenger.  The next generation is more likely to use Snapchat and Instagram messaging.  I am more likely to

26D49B26-E6F3-4ACF-9B45-11632B8DC7FDreceive a message via Facebook than on my mobile device.  Therefore, who needs text messages on a mobile device when you have Facebook messenger, Snapchat direct message, LinkedIn messaging, Twitter messaging, and Instagram Direct Messages.   I will receive a faster response from my kids on Snapchat then any other tools.

I’ve negotiated a contract via Direct Message, followed up with clients, generated leads from a Facebook Live video and created group chats to follow up with my grade school friends.  My friends are more likely to respond to a Facebook Direct Message than from a text message.  Snapchat has changed the way I communicate with my techy friends, my real estate friends and my national connections.

Direct messaging isn’t new and today it appears that Direct messaging is the new “Cold Call”.   We are spammed with automated DM’s to follow a business page or to check out a new thingy that someone is selling.   If you’re a real estate agent only going for the hard sale in a DM you’re missing an opportunity to connect and generate a lead.  A great way to master the DM on your platform of choice are:

  1. Know your audience, friends, family and sphere of influence. Are you connecting better on Facebook, Snapchat, Twitter, LinkedIn, Instagram or Snapchat?  I’m more likely to a response from Facebook, Twitter or LinkedIn.  Why? These are my preferred platforms.
  2. IMG_8551Are you using the DM like an “Old School Cold Call”? Guess What? If you are, we are blocking you.  If you call me to sell something without being a part of my network or a personal relationship you’re as good as blocked.  I am more likely to connect with you when we’ve connected in person, I already know you personally or you’re offering to help me.   Give before the ask.
  3. If you’re going to automate your Direct Message Marketing with tools like IFTTT, then consider the “thank you” response. How can you help the person you’ve just connected with?  Are you an affiliate for the real estate industry?  Provide a coupon for an agent’s client.  Come to a networking event and meet an agent in person.  Make the relationship personal and intentional.  Get to know your network.  YPN or Women’s Council is a great way to engage face to face.  We want to see you as well as engage on social media.

4. Lead Generation – Direct messaging is a great way to generate leads.IMG_8549 However, you’re more likely to generate those leads from people you already know or those that reach out to you.  In the last 30 days, I receive two direct messages that have resulted into leads.  One of those leads was a direct message from Snapchat.  The other message was from Facebook Messenger.  That lead should generate a new listing in the next 30 days.

5. How to generate leads with direct messaging! Make sure people know you’re in business. Use LIVE social media to tell people your story.  Who is your audience?  Tell your audience what they get from contacting you. If you’re a real estate agent remind your social network.  Don’t let them forget that you’re in the business of buying, selling and creating lifestyle home ownership opportunities.

Generate Leads with Snapchats New Feature

So, what is this new feature?  The new Snapchat feature allows your friends and others to see your exact location, literally.  My daughter, Lauren, figured out that the new feature let’s everyone know when she is at home in the house.  That might be concerning for many.  The great part is you can turn it off and switch to Ghost mode.   Setup Ghost mode or leave your location mode on.  The choice is yours.  Steps to allowing the world to see you or not!

  1. Pinch your screen while in snapchat. The first time you pinch you’ll see these steps:

See the World with Snapchat

2. Find your friends and select who can see your location.  Do you want to become a ghost or allow your family and friends to see you?  Real Estate and networking Tips below.

IMG_82123. Ghost mode prevents the world from finding you.  When in ghost mode you’ll have the ability to find those that turned off Ghost mode.  Turn it back on when you want people to see you.  Just don’t forget to turn it off.  Otherwise, anyone has the potential to find you.

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4.  If you add specific friends they have the ability to view your story.  A story built around a specific group of people.  Maybe your family, high school friends, real estate friends, your company, college friends, etc.

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5.When Ghost mode is turned off others will see your bitmoji.  That’s me below. My husband, kids and immediate family can always see me on the map.

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6. When in Ghost mode only you can view your location.  This image doesn’t appear on anyone else’s map.  You’ll have the ability to view others on the map but they can’t see you.

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This new feature might have you worried.  I would definitely turn it off when at home or when I’m out and about.  With social media we should be concerned that it’s so easy for someone to find us. However, if you are take advantage of the location feature, in our out of Ghost mode, it might help with your real estate business.  Think, when would you want people to know where you are?

  1. Open Houses – tell your network to find your next open house via Snapchat.
  2. Networking events – let others know where you are so they can connect
  3. Turn on the feature when showing houses so your family can find you.  This is a great safety tip.
  4. Are you member of an organization that has events?  As a Women’s Council Member, I can turn on my location so you can find me at the next events.
  5. Tell others when you’re in the office.

What other ways can you use the location finder?  Think out of the box and start building a business based on location.  If you aren’t 100% ready to turn on your location, create a new Snapchat account just for business and log out when your done with your event.  Or just don’t forget to switch to Ghost mode!  Let’s get snapping!  Follow me on snapchat with user ID: CarrieJoLittle

Snapchat, Instagram or Messenger Stories – And the Winner is?…….

A few years ago, my kids started using an app called Snapchat.   Of course, I had no idea about the app until over hearing on the news that Facebook wanted to buy it.  And yes, if Facebook wants to buy an app, I needed to download it and try it.  My daughter, Lauren, said, “mom, there is an age limit”.  She almost had me.   I’ve been using Snapchat for a few years.  The only reason I used the tool was to keep up with technology and to keep up with what my IMG_5490kids use for social media.  And yes, my teenagers are using Snapchat more than any other social media.   Snapchat launched in September 2011 and any millennial or i-generation user has a 6-year jumpstart on many of us.

Snapchat, Instagram or Messenger?  Each of these apps give the user the ability to build a story board. But with three options, where should we build our stories?  If you’re not familiar with either of these apps, anyone using these apps can build a story where the message self-destructs in 24 hours.  Each of these apps have history.  Instagram is known for images and 60 second videos.  Messenger is Facebook’s private message tool.  And Snapchat is the first app that create the self-destruction message, then in 2013 they added the 24-hour story board.

Snapchat has dominated stories in their App since October of 2013.  Instagram launched their version of stories in October of 2016.  And on March 9th, 2017, Facebook released their version of Stories.  Anyone using Facebook Messenger can build stories similarly to what Snapchat and Instagram are already doing.

Instagram stores

  1. Build a story
  2. Create private messages for people you select in your Instagram contacts
  3. Features a live streaming option
  4. Upload recent photos to your stories
  5. Add current photos
  6. 15 second videos
  7. Add a filter
  8. Build a story with the hands-free option
  9. The boomerang app integration
  10. Add text, emoji’s, write with a highlighter or color
  11. Re-purpose your videos and images on other social sites

Messenger stories+

  1. Build stories
  2. Create private messages for people you select in Facebook
  3. Upload photos from your mobile device
  4. Filter categories
  5. Add text, emoji’s, draw and write with color
  6. Integrated their “Write Something” feature
  7. Take photos for your story
  8. Add 15 second videos
  9. Make phone calls with messenger
  10. During the call use filters
  11. Re-purpose your videos and images on other social sites
  12. Chat in groups

Snapchat Stories

  1. Build stories
  2. Create private messages for your Snapchat followers
  3. Use filters
  4. Snapchat also has fun filters – a few change your voice
  5. Discover – learn, read or listen to news and shop.
  6. Build your own geo-filters
  7. Add emoji’s, write, draw and add text with color
  8. Add your bitmoji character
  9. Call feature
  10. Build snapchat groups
  11. Build reusable stories
  12. Re-purpose your videos and images on other social sites

And the winner is………

The winner is where your network is!  If you weren’t an early adopter of Snapchat, start building stories for your network.  If your network is on Facebook, start there.  If you’re a real estate agent here are a few ways to begin building your story:

  1. Talk about the communities you serve
  2. Home ownership tips
  3. Steps to purchasing a home
  4. The fastest way to get your home sold!
  5. How to reinvest your tax refund.
  6. Do you work in the luxury market? Share hidden secrets
  7. Remember when sharing not show another agent’s listing without permission. If the home was yours you wouldn’t want an agent walking through showing your valued possessions.  Think before you add content to a story.
  8. We want to know interesting tips but we don’t need to know the details of your last inspection.
  9. Show us your park district or your favorite restaurants.

When you look at the 3 apps, Snapchat is the clear winner for building stories.  Their filters are higher quality, the functionality of the tool is much easier to use, and Snapchat is for the next generation.  This is where they are and it’s clear they want to watch short videos.

All 3 apps can serve you well.   When messenger launched their version of stories I used it immediately.  I have a much larger following on Facebook. Therefore, I could see immediate results.  People are engaging on Facebook messenger because I use Facebook.

Not sure where to begin?  Follow me on Snapchat, Messenger and request me as a friend on Facebook messenger.   Pick one and get started!