In order to have the lifestyle of an entrepreneur, I had to take real estate seriously. I had to learn the business and take ownership of learning it. So I did, I became not just a REALTOR, I became a student of real estate. If I needed information I made sure I was in the … Continue reading It’s Time to Take Learning Seriously
In today’s social world we are exposed to so much content it’s hard to keep up. We know more about our friends, family and neighbors than anyone ever cared to know. Information is at our fingertips in seconds. I can find out information on just about anyone or business, on any social media platform right … Continue reading Are you motivated by what you see?
What was your first “Real Job”? Did you hate it or love it? Every job you've ever worked can help you transition into real estate. I loved my first job at TJMaxx back in the late 80’s. Who doesn't want to work where they shop? At TJMaxx learned how to customize clothing racks, clean the sales … Continue reading Your Past Employment Prepared you for Real Estate
As a practicing agent and now broker owner, I’ve used social media with intention for the last five years. In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online. There is truth in the fact, “everything works, if you work”. … Continue reading Guaranteed ways to generate leads from Social Media
2003 was the year I was exposed to one of the best lead generating conferences available to real estate agents. The event was two days with hundreds of agents from all over the United States. One of the breakout sessions included focusing on where you are in your business. The speaker said, “Are you living … Continue reading From Chaos to Lead Gen
Social Media is a great platform to increase your bottom line. However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content. If you build it they will come! Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads. … Continue reading You Have All This Stuff and No Engagement!
Selling real estate today is much different from the 80’s, 90’s and early 2000’s. I started selling real estate in 2001. Then we walked, cold called and asked our sphere of influence for referrals. Creating postcards, emails and newsletters was simple. We used tools like publisher and adobe illustrator to design marketing. Today any agent … Continue reading Are You Branded on Social Media?
So, what is this new feature? The new Snapchat feature allows your friends and others to see your exact location, literally. My daughter, Lauren, figured out that the new feature let's everyone know when she is at home in the house. That might be concerning for many. The great part is you can turn it … Continue reading Generate Leads with Snapchats New Feature
The Quickest Way to Capture a Lead with the Least Amount of Money. In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money. I wanted to generate a lead, with little to no cost, the fastest way I possibly could. I walked … Continue reading The Quickest Way to Capture a Lead
arketing online is extremely inexpensive. Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools. The key to these inexpensive marketing tools is your “Call to Action”. Are you able to create a click-thru on what you’re offering? Do your followers want what you’re offering? How about your paid advertisement?