From Chaos to Lead Gen

2003 was the year I was exposed to one of the best lead generating conferences available to real estate agents.  The event was two days with hundreds of agents from all over the United States.  One of the breakout sessions included focusing on where you are in your business.  The speaker said, “Are you living in Success, Stability or Survival?”  I was shocked to discover that I was operating my business and my family life in Survival mode.  Chaos was it!  I was moving without purpose.  I had to change my thinking, what I was speaking, what I was reading and learning.  Are you living in Chaos, #Survival?  If you said, “yes”.  I have a plan for you.

 

Going from Chaos to lead generation will look different for each of you.  In order to change my life and business I begin to see myself in my new position and life.  Positive confessions do work.  I am not here to change your beliefs, this is what worked for me.  I started reading the bible, books on success and determining to learn something new every month.   When I determined to get back on track my revelations included:

  1. Know your purpose – If you have a purpose for your life it’s easy to get up in the morning and get to work. Purpose is the one thing that makes you get up in the morning.  The one thing you have to live for.
  2. Start speaking what you want in your life. In 1995, I watch a speaker, Bob Harrison, speak and motivate others to reach their dreams.  After hearing him speak, I begin to say that what he was doing is what I will be doing one day.  Today is that day.  I have the opportunity to motivate and educate real estate agents and other industry professionals.  Write a list of things you will accomplish and state them daily.stop-3089945_1920
  3. Write down your goals. If you can’t see it, you won’t achieve it.  Write your vision and make it plain.  There is truth in writing your goals on paper, a vision board or in a place where you can ready your goals daily or as often as possible.
  4. Have a plan for your business. If you are a real estate agent plan your day, week, month and quarter.  What will you do to generate leads, follow up with clients, and track your business?
  5. Build a success list. When you reach a new goal tell someone and check it off the list.  Build your success list so it’s achievable.  When you reach your weekly, monthly and annual goals moving forward becomes easier.
  6. Track where your business comes from. Know where your business comes from so you can perfect it or make changes to make the lead generation process easier.
  7. Review your goals and adjust when necessary.  Change is inevitable.  Reinvent your business and stay ahead of the trend.

Today, I am a successful speaker.  Businesses and Organizations reach out to me for services. I’ve been invited to speak nationally, state and local levels.  Years ago I wrote down my vision and began to see myself educating others.  Now it’s your turn.  If you believe it, you can achieve it.

Get on the road to lead generation for your business.  Start believing that you will be successful.  Get the negative talk out of your life and see yourself as a successful entrepreneur. Are you living the life you expected?  If not, start seeing yourself as a lead generator, see yourself with clients, and see yourself as a successful agent or entrepreneur.   Take negative talk out of your vocabulary.

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You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.

Generate Leads with Snapchats New Feature

So, what is this new feature?  The new Snapchat feature allows your friends and others to see your exact location, literally.  My daughter, Lauren, figured out that the new feature let’s everyone know when she is at home in the house.  That might be concerning for many.  The great part is you can turn it off and switch to Ghost mode.   Setup Ghost mode or leave your location mode on.  The choice is yours.  Steps to allowing the world to see you or not!

  1. Pinch your screen while in snapchat. The first time you pinch you’ll see these steps:

See the World with Snapchat

2. Find your friends and select who can see your location.  Do you want to become a ghost or allow your family and friends to see you?  Real Estate and networking Tips below.

IMG_82123. Ghost mode prevents the world from finding you.  When in ghost mode you’ll have the ability to find those that turned off Ghost mode.  Turn it back on when you want people to see you.  Just don’t forget to turn it off.  Otherwise, anyone has the potential to find you.

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4.  If you add specific friends they have the ability to view your story.  A story built around a specific group of people.  Maybe your family, high school friends, real estate friends, your company, college friends, etc.

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5.When Ghost mode is turned off others will see your bitmoji.  That’s me below. My husband, kids and immediate family can always see me on the map.

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6. When in Ghost mode only you can view your location.  This image doesn’t appear on anyone else’s map.  You’ll have the ability to view others on the map but they can’t see you.

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This new feature might have you worried.  I would definitely turn it off when at home or when I’m out and about.  With social media we should be concerned that it’s so easy for someone to find us. However, if you are take advantage of the location feature, in our out of Ghost mode, it might help with your real estate business.  Think, when would you want people to know where you are?

  1. Open Houses – tell your network to find your next open house via Snapchat.
  2. Networking events – let others know where you are so they can connect
  3. Turn on the feature when showing houses so your family can find you.  This is a great safety tip.
  4. Are you member of an organization that has events?  As a Women’s Council Member, I can turn on my location so you can find me at the next events.
  5. Tell others when you’re in the office.

What other ways can you use the location finder?  Think out of the box and start building a business based on location.  If you aren’t 100% ready to turn on your location, create a new Snapchat account just for business and log out when your done with your event.  Or just don’t forget to switch to Ghost mode!  Let’s get snapping!  Follow me on snapchat with user ID: CarrieJoLittle

The Quickest Way to Capture a Lead

The Quickest Way to Capture a Lead with the Least Amount of Money.

In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money.  I wanted to generate a lead, with little to no cost, the fastest way I possibly could.   I walked my subdivision, went to laundromats, and apartment complexes with doorknob bags   I put flyers that said, “Warning Renting is Hazardous to Your Wealth”. Whatever i could to generate a leads with the least amount of expense.  When I talk to new agents, agents that have been in the industry for many years, and those that are redefining their businesses all want the same thing.  They want to generate and convert leads into closed transactions.

On April 16th, 2016, in my Cubs T-shirt, I went “live” on Facebook and talked to my followers on the steps to home ownership.  The live event was only 2 minutes.   In that 2 minutes I talked shared on:

  1. The steps to purchasing a home
  2. If you’re a college graduate you can purchase after graduation – yes, there are rules.  Talk to a lender!
  3. How I can negotiate your down payment.
  4. If you’re paying rent you are paying a mortgage.  Just not your own mortgage.

I didn’t look my best.  However, the consumer often needs to see that we are real people.  Even if, we can’t see because of the sun, if we have chapped lips, and no makeup there is an opportunity to generate new business.

From this short live video I’ve closed 6+ deals.  In the first 24 hours one of my high school friends sent a private message on Facebook that he was already approved to purchase.  This buyer closed in June and the other 5 deals closed before the end of October.  The first days I build what are called organic leads.  Leads that come from people that are already on my Facebook Business Page.

Take advantage of Facebook ADS.  Below is a short video on using your email list to target your database.  I don’t finish the ad, however, I show how to build the custom list using your network.

 

 

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

What Do You Want From Social Media in 2017?

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Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook.  My answer was, “No, I don’t need Facebook,  I am already on Myspace against my will.”  My goal for MySpace was to watch my 17-year-old son.  At that time, I only wanted to make sure he wasn’t posting anything that would keep him from getting a job.  So, what did I want out of social media? in 2008, I wanted to protect my son.

Our office admin insisted that I try it.  Facebook provided the ability to post listings on a personal page.  It was the coolest way to advertise with out spending a dime. Back then, I didn’t know what I wanted out of social media. What I did know was my friends were on social media and it was a great way to connect.  I signed up for Facebook in 2008 and it was the best decision I ever made.  Even if you’re not sure what you want from social media, I can help you think about what you might want.

Let’s answer the question, what do you want out of social media today? Not sure? Let’s look at a few ways to determine what you want.

  1. Do you have social media accounts?
  2. Are you a producing real estate agent?
  3. Do you have time to post and engage on social media?
  4. How many connections do you have on social media?
  5. Are you actively using social media?
  6. What are your social media goals?
  7. Are you an influencer on any of your social media pages?

Depending on how you answered is how you will determine what you want out of social media.  If you don’t have social media accounts, your goal is to open Facebook, LinkedIn or both.  Facebook is the #1 social media platform where you can connect with friends, family, your network, clients and businesses. Once you’ve created your Facebook account build a Facebook Business Page. LinkedIn is the world’s largest professional network and gives you the ability to build your online professional identity.

If you are a producing real estate agent your goal is to build your social media presence, use advertisement, create your own content and add live video to your marketing campaign.   If you are not social savvy start with posting content 4 to 6 times a week.  Building a presence is the 1st step. The 2nd step is to focus on creating video content.

When will you add social media management to your business plan?  No time to post?  Consider using Hootsuite to schedule your social media.  Or take 30 minutes each week and schedule your social media posts on your Facebook business page.  Business pages have a social scheduler.

Connections are the key to your social success.  If you are well connected on social media the likelihood that you’ll generate a lead is stronger.  If you aren’t well connected you have homework.  Consider adding your social media platforms to your business cards, direct mail and website.  Start by inviting your sphere of influence to follow you on social media.   Add social planning to your week.   New connections on Facebook is a great place to start.

Active users on social media will build a stronger digital footprint. The more active you are on social media the stronger your footprint. When you engage with your network and the more they engage with you pushes your posts to the top of the newsfeed.  The more you share and communicate the longer you’ll sit at the top of your networks newsfeeds on Facebook.   Those that comment, share, create videos and “Go Live” dominate Facebook.

Social media goals are easier to achieve than you think.  There are so many ways to build a social media presence in real estate.   Real Estate have always had the ability to have conversation in person and social media isn’t much different.  Think about what you really want from social media.  Is it to:

  1. Build an audience
  2. Generate leads
  3. Share your listings
  4. Re-direct potential clients and current clients to your website
  5. Create content that encourages someone to act?
  6. How about all the above?

Look at the first five and build them into a marketing action plan for social media.  As real estate professionals we must building an audience.  Download my free checklist for social media marketing today.

Social Media Checklist

Influencers on social media are those that are able influence others online.  Getting someone click, share or respond online.  Your goal is to become an influencer on social media.  Create short videos showing your expertise in real estate.  Are you an expert with 1st time buyers, luxury, market stats, etc?  Whatever your expertise start building that content today.  Be the go to person on real estate education for the consumer.

What you want from social media will be different from your competition.  Don’t try to do whatever one else does on social media.  Create a plan that works for you.  Get started today.

The Social Media Lead Generation Code™

How many connections do you need to generation a new lead on Social Media?

Before jumping into how to generate a new business, let’s define “LEAD”.  A lead is anyone that has an interest in what you are selling or offering.  Real estate agents sell real property and we also sell who we are as experts in the industry.  Any real estate agent can generate a lead on Social Media if the right steps to are applied.

Where do leads come from?

lead-sources

These potential funnels can all come from Social Media. With that in mind, how many connections will you need to generate a lead on Social Media. The truth?  It’s up to you and how you actively use your social platforms. There is no secret formula but there is a formula for each real estate agent that actively engages on Social Media. The conversation formula on Social Media will be different for everyone. Let’s look at it like this. If you have only 100 friends on Facebook the likelihood of generating 100 leads is unlikely.  Why? Because you aren’t actively using the tool to build connections and networks. If you have 4000 friends on Facebook your reach is much stronger. The more “friends/connections” you have on Facebook the larger your network.  If you have 100 or 4000 friends on Facebook and you don’t engage with those friends, you won’t generate a lead. If you engage with a small or large number of “friends” you’re more likely to generate a lead.  Of course having a larger network provides more opportunity to generate a lead.

It’s just like attending a networking event. If you bring your business cards to a networking event, sit at a table, and do nothing, you will not generate a new lead.  The same is true on Social Media. If you only hire a company to post content to your Social Media pages on your behalf you aren’t building a strong network of potential leads and referrals.  In addition, if you’re never involved in engaging with your network, it’s like having your own library.  People will check you out and never spend a dime with your firm. You’re basically giving information away for FREE. Engagement on Social Media is more important than LIKES and content. It’s okay to have someone post on your behalf so you stay relevant.  But it’s also just as important to be involved with your social networks.  Own your social media platforms.  If you’re not talking to your friends another real estate agent will.

To generate more leads on Facebook or any social platform you must engage with your friends, networks, business followers and those that follow you.  If you simply watch Social Media, post content, and LIKE posts, you are missing out on an opportunity to generate a lead or new connection.  Sharing your own content is important but it’s just as important to be engaged with those that post on Social Media. The more you engage the more likely others with engage with you.  Then when you comment and build a feed with information people want to read those followers will engage with your posts.

Don’t just post information.  Go back to your pages and engage with those that engage with your posts.  Go LIVE on Facebook and share great content to encourage engagement.  When your network engages with you the more likely you will sit at the top of their newsfeeds.  And yes, you will generate a lead.  In April of 2016 I went LIVE on Facebook and my topic was, “Let Me Negotiate Your Down Payment”.  That post was only 2 minutes and generated 10 leads that resulted in 6 closed deals in 4 months.  If I can do it, so can you.

Lead generation is achievable.  Once you generate a lead the next challenge is acquiring that client.   The best agents are those that believe in home ownership.  When you authentically believe in what you are selling you are more likely to convert that lead into a client.   When you believe in home ownership it will be communicated to your clients authentically.

So, what is the Social Media Connection Code™?  The Connection Code™ is up to you.  Use Social Media on purpose.  Connect, engage, communicate, post videos, content that people want to read and “GO LIVE”!  The more connections you have on social media the more likely you are to generate a lead.

 

Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are   the co-founders and owners of Snapchat that never sold their trending app.  The app is mostly used by millennials and the igeneration.   I vaguely remember my 14 year old at the time telling me the app had an age limit.  She almost had me convinced.
Now that’s it’s been a few years using Snapchat, this is what I know:
  1. Millennials are clearly using this tool to communicate with their friends. All 5 of my kids use the tool daily.  The 26 and and 25 year olds use it differently than the high schoolers.  My youngest doesn’t snap as much but clearly uses the chat tool to communicate.
  2. Millennials and the generation are getting their news from this app in the Discover section.
  3. It’s a great way to build a story for business and build followers that might not follow you on Facebook or Twittersmartgirlgeofilter
  4. Snapchat uses geofilters.  Not sure what that is?  Small businesses can build their own filters to build awareness about their new products and services or to promote an event.  I recently created a geofilter for a tradeshow and a geofilter for my kids homecoming dance.  One of the filters from the homecoming dance generated 87,000 views. That’s 87,000 more opportunities for your business.
  5. We can create 10 second snaps and re-purpose those snaps on other social media platforms.  Re-direct your current followers to Snapchat and share new or different content.  A great place to build a short series of snaps about your business.
  6. Not quite ready for Snapchat?  Create an account and let someone else in your company manage it for you.  You social media team can create a behind the scenes experience.  Bring your fans into your office.
If you haven’t considered Snapchat, download it today and check it out.  I am sure your kids can teach you how to use it.  If not,  register for my online course at www.SmartGirlUniversity.com or click here.
snapchat-basics-pdf

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business.  In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.  These tools give everyone the ability to share news in real-time.  We have officially become our own broadcasters.   Although, a picture may be a thousand words, live video can show you around the event live and invite the audience into the conversation.  The trend in social is changing.  More businesses are using video and asking for assistance in video per the Social Media Examiner annual report.

live streaming

Periscope officially launched in March of 2015 for Apple IOS and Android in May of 2015.   The live streaming app gives the broadcaster the ability to share whatever they like to an audience that chooses to join your broadcast or when the broadcaster builders a network of followers that jump into the stream whenever they go “live”.

In December 2015 Facebook began testing the ability for users to go Live.   It was then made available to all iPhone users January 2016 then later to Android users.  Facebook live was first available for our personal feeds.  A business owner can now verify their business pages to allow Facebook Live on business page feeds.  If you broadcast on a personal page only your network will see the “Live Event”.  If you have a large network on your Facebook Personal Page your live stream will receive many live followers.  The same would apply for the business page.

Is there a difference in the platforms?  Yes, However, the platforms are also similar. The user can live stream to just about anyone.  By having a following on your Facebook Personal Page you’ll receive instant success if you have worthy content.  If you are new to periscope you’ll have to build your audience.  Periscope is owned by twitter and the great thing about this app is that someone can watch your live feed on the app or watch it live on twitter. You could literally have no one in your scope but have 20 people watching your broadcast on Twitter.  Both are great live streaming tools.  Now you need to chose the one that works best for you.  You may choose to use them both.

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Choosing to live stream might feel overwhelming.  Even I struggle with the idea of going live for anyone to view.  I can say that every time I broadcast live on Periscope I gain new followers on the app and more followers on Twitter. I have also seen an increase in growth in engagement on twitter.

Join me on Facebook for Carrie on Facebook Live Events