Is Having a Paycheck Hindering Your business?

Real estate agents don’t earn a paycheck.  We get paid based on our efforts and when our transactions close.  We work, in many cases, five to seven days a week to produce leads that generate buyer and seller transactions that turn into a commission check, not a paycheck.  A paycheck is what some gets after … Continue reading Is Having a Paycheck Hindering Your business?

Guaranteed ways to generate leads from Social Media

As a practicing agent and now broker owner, I’ve used social media with intention for the last five years.  In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online.   There is truth in the fact, “everything works, if you work”.  … Continue reading Guaranteed ways to generate leads from Social Media

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today! You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. … Continue reading IGTV – What are you waiting for? Use it Today!

10 Reasons to go Paperless

Have you ever needed a document while on vacation? How about when you are out of the office or showing a house and your buyer wants to write and offer? You call the office and the office admin is too busy to send you the necessary documents. Or better yet, you are in the office … Continue reading 10 Reasons to go Paperless

Let’s Talk About the DM

No, DM is not a dirty word!  It’s how we message each other on social media.  My generation is more likely to message via Facebook Messenger.  The next generation is more likely to use Snapchat and Instagram messaging.  I am more likely to receive a message via Facebook than on my mobile device.  Therefore, who … Continue reading Let’s Talk About the DM

Generate Leads with Snapchats New Feature

So, what is this new feature?  The new Snapchat feature allows your friends and others to see your exact location, literally.  My daughter, Lauren, figured out that the new feature let's everyone know when she is at home in the house.  That might be concerning for many.  The great part is you can turn it … Continue reading Generate Leads with Snapchats New Feature

Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are   the co-founders and owners of Snapchat that never sold their trending app.  The app is … Continue reading Snapchat for Business

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business. In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.

Revolutionary Tips on Generational Marketing for Real Estate

Understanding how different generations are shaped will help you understand how to reach potential buyers and sellers when building your sales funnel.  How do these groups think? How were they shaped?  And How do they like to communicate? The Silent Generation – (Born 1925 – 1942) Some fought in World War II Korean War or … Continue reading Revolutionary Tips on Generational Marketing for Real Estate

Does the REAL ESTATE Industry design software for REALTORS® or Consumers?

Does the REAL ESTATE Industry design software for REALTORS® or Consumers? I love Margaret Gould Stewart’s statement in her TED Talk, “Know who you are designing for”.  Many companies use statistical data to determine software solutions.  As a technology trainer for the real estate industry I’ve had the opportunity to watch our software programs evolve into … Continue reading Does the REAL ESTATE Industry design software for REALTORS® or Consumers?