10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

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You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business.  In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.  These tools give everyone the ability to share news in real-time.  We have officially become our own broadcasters.   Although, a picture may be a thousand words, live video can show you around the event live and invite the audience into the conversation.  The trend in social is changing.  More businesses are using video and asking for assistance in video per the Social Media Examiner annual report.

live streaming

Periscope officially launched in March of 2015 for Apple IOS and Android in May of 2015.   The live streaming app gives the broadcaster the ability to share whatever they like to an audience that chooses to join your broadcast or when the broadcaster builders a network of followers that jump into the stream whenever they go “live”.

In December 2015 Facebook began testing the ability for users to go Live.   It was then made available to all iPhone users January 2016 then later to Android users.  Facebook live was first available for our personal feeds.  A business owner can now verify their business pages to allow Facebook Live on business page feeds.  If you broadcast on a personal page only your network will see the “Live Event”.  If you have a large network on your Facebook Personal Page your live stream will receive many live followers.  The same would apply for the business page.

Is there a difference in the platforms?  Yes, However, the platforms are also similar. The user can live stream to just about anyone.  By having a following on your Facebook Personal Page you’ll receive instant success if you have worthy content.  If you are new to periscope you’ll have to build your audience.  Periscope is owned by twitter and the great thing about this app is that someone can watch your live feed on the app or watch it live on twitter. You could literally have no one in your scope but have 20 people watching your broadcast on Twitter.  Both are great live streaming tools.  Now you need to chose the one that works best for you.  You may choose to use them both.

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Choosing to live stream might feel overwhelming.  Even I struggle with the idea of going live for anyone to view.  I can say that every time I broadcast live on Periscope I gain new followers on the app and more followers on Twitter. I have also seen an increase in growth in engagement on twitter.

Join me on Facebook for Carrie on Facebook Live Events

How To Get A Real Estate Agent To Hire You As a Coach!

I’ve been a real estate instructor for 8 years and as I get more involved in the Real Estate Training industry I find that other businesses outside of our arena want to help agents build their businesses.   The top areas are coaching, digital marketing, prospecting and the opportunity to build their following on social media.

The question I hear is, “How can I get a real estate agent to hire me as a Coach, Internet Marketer, Social Media Expert, Etc”?  I believe if you’re good at what you do then, Absolutely, go after REALTOR® business.  When you do seek out a REALTOR® here are a few tips to help get you hired..

1. Have an understanding of the real estate industry. There are license law rules a REALTOR® must follow.  We adhere to the Code of Ethics and Standards of Practice. So do your research.

2. Generating Leads is important to an agent. How can you help an agent generate a quality lead?  Real Estate Agents don’t necessarily need to buy leads.  Agents may want to work

  • with their sphere of influence using social media.
  • Engage in the conversation and answer questions about real estate on Social media
  • Many like to tell agents to share listings, pictures of their closings.  But that might not generate a lead.  Make sure agents understand the power of engagement and providing great content to their networks.

3. Provide tips on how to build the agents online brand and their Digital Footprint.

4. Real Estate Agents have access to a wealth of Data, Big DATA!   However, most agents have no idea how to use this information.  Explain the importance of content marketing and how an agent can leverage their Multiple Listing Service, Provide statistical information on the market place and Share what’s relevant for the cities they serve.  Get creative.  Many agents are listing agents, or I only share my listings, on the internet.  Agents must understand the need for relevant content.

5. Attend Real Estate Events. Network with agents. The average age of a REALTOR® is 57 per the National Association of REALTORS.  If you are a digital marketer and you want an agent to hire you understand that there might be a technology gap. Those gaps include the extremely tech savvy agents and agents that are learning the technology for first time.  These agents are deciding which social networks, if any, they should integrate into their businesses.  Remember to work at the agents pace and survey their needs.

If you are truly interested in getting hired by a real estate professional take time to listen, learn and ask the right questions. We are always seeking help from industries outside of real estate.

Periscope for Real Estate Agents

Live streaming is changing the way we communicate with our clients, followers, networks and how we reports news.  If you’re not shy, Periscope could be the tool you need to build your real estate brand.   So what is Periscope?periscope  Periscope is a Live Streaming  app available on a smart phone.  Live streaming is similar to LIVE news watched everyday on our regular news channels.  Now anyone can bring the

  • News & product reviews
  • Behind the scene events
  • Share tips on marketing
  • Social media
  • How to tips – How to stage a home
  • Preparing for the “Spring Market” tips
  • Home ownership
  • Market Stats &
  • More.

If you can think of it you can LIVE Stream it.  So, how does Periscope work?

  • Agents can download the app on a droid phone or iPhone.
  • Sync periscope with your twitter account
  • Begin streaming.
  • Flip the camera to talk to your clients or followers or
  • Flip the camera to share or show something interesting.  A great example would be to walk into HomeGoods and provide tips on what to purchase to stage a home.  Live stream your shopping experience and show your followers what to add to give their homes “new life” before it hits the market.
  • Remind your followers to tweet the Live Periscope and to invite their followers
  • If your followers click their smartphone screens you will gain hearts which = Likes on periscope
  • Thank followers for joining you and occasionally respond to their questions.
  • Recap at the end and thank your followers for joining you and end the LIVE Stream by exiting the app.

Now that you’re ready to scope invite me to your first Live Event.  My periscope account is www.Periscope.tv/CarrieJoLittle follow me today.  Periscope  Carrie Jo Little