You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

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Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.

The Top 7 Reasons We Don’t Act on Social Media!

Acting is often the easiest step to take when starting something new.  So, why won’t we ACT?  There are many reason we don’t act or simply start.   When I educate agents on social media and digital marketing, the comments I hear include:

Carrie, “I’m just too old.”

“I don’t want everyone to see my personal information”

“What if I make a mistake?”

“I don’t have time to learn something new.”

“Who has time for this?”

“I’m not sure where to begin”

The list goes on and on.  Many have excuses, however, if the truth be told, the way we engage with consumers is changing.  If we don’t ACT on Social Media, we might be replaced by the agent that is willing to ACT.

Maybe I can help.  If you are challenged with the Top 7 Reasons We Don’t Act on Social Media, I have solutions for you.  Don’t let the 7 Reasons keep you from acting.

1. Not sure where to begin? Pick one of your social media accounts and schedule time to learn it.  Have conversation with the people on your personal page.  If you have a business page, share content about your communities, your listings, upcoming events and things to do in the areas you farm.

2. I don’t have time for social media. No time for social media?  Really? You have time to build a brand, generate leads, and build relationships.  We do this everyday.  If you adjust your week and schedule your social media marketing, you can take time to be social.   There are many ways to plan your social media marketing.  You may choose to take 15 minute a day to market on social media.  Another option might be to take two hours, one day, a week to pre-schedule your marketing.   What works for you?  How much time do you spend talking in the office?  Take this time to plan your social media.

3. I don’t know the rules for advertising on social media – The rules are simple.  Read the terms of agreement for social media.  Facebook wants you to have a business page if you are selling something.  Adhere to real estate license law and the Code of Ethics.  If your goal is to generate a lead when you post on social media, make sure the average consumer knows who the sponsoring brokerage is, don’t share other agents listings without permission and don’t share anything that’s a violation of Fair Housing.   Think before you post.  If it doesn’t seem right, it might not be ok to post.

4. I don’t have any followers! You didn’t have buyers and sellers when you became a real estate agent.   THINK!  How can you gain followers on social media?  Add your social media links to your direct mail marketing, to your email signature, and invite your sphere to like your pages with an email blast.

5. Video – No way, I do not want to be seen on camera. I am with you on this one!  I don’t like to be seen on camera.  I don’t even like to watch my own videos.   If the truth be told, I create video and avoid watching them.   When I was a teenager I would break out in a sweat if I had to speak in front of the class.  Couldn’t figure out why.  Now I know.  When you know your subject speaking in front of people or video is easy.  So, If I can do it, you can do it.

6. I don’t know what to say on video or Facebook Live, Instagram Live or Periscope. Just like talking to your clients you can talk on video.   When you became a new agent, you were scripted.  We used notes to speak intelligently to our clients.   That’s exactly what you’ll do when creating video.   Script yourself.  Use bullet points to begin.  If you’re extremely uncomfortable have someone interview you.   Try the prompter app from your Google Play Store or your Apple App store to get started.

7. Procrastination – most struggle with not starting because of anxiety and stress. We often procrastinate because learning something new might be difficult.   Don’t let putting off something new.  Start using social media on purpose today.

Social Media has been around for years.  Many of the early, non-college students, began using Facebook in 2008 or 2009.   If you were lucky enough to start using social media in the early adoption years, understanding the functionality is easier to understand.  If not, don’t waste another day.  Integrate social media marketing into your business plan.  Visit my YouTube channel on Facebook and get started today.

Let’s Talk About the DM

No, DM is not a dirty word!  It’s how we message each other on social media.  My generation is more likely to message via Facebook Messenger.  The next generation is more likely to use Snapchat and Instagram messaging.  I am more likely to

26D49B26-E6F3-4ACF-9B45-11632B8DC7FDreceive a message via Facebook than on my mobile device.  Therefore, who needs text messages on a mobile device when you have Facebook messenger, Snapchat direct message, LinkedIn messaging, Twitter messaging, and Instagram Direct Messages.   I will receive a faster response from my kids on Snapchat then any other tools.

I’ve negotiated a contract via Direct Message, followed up with clients, generated leads from a Facebook Live video and created group chats to follow up with my grade school friends.  My friends are more likely to respond to a Facebook Direct Message than from a text message.  Snapchat has changed the way I communicate with my techy friends, my real estate friends and my national connections.

Direct messaging isn’t new and today it appears that Direct messaging is the new “Cold Call”.   We are spammed with automated DM’s to follow a business page or to check out a new thingy that someone is selling.   If you’re a real estate agent only going for the hard sale in a DM you’re missing an opportunity to connect and generate a lead.  A great way to master the DM on your platform of choice are:

  1. Know your audience, friends, family and sphere of influence. Are you connecting better on Facebook, Snapchat, Twitter, LinkedIn, Instagram or Snapchat?  I’m more likely to a response from Facebook, Twitter or LinkedIn.  Why? These are my preferred platforms.
  2. IMG_8551Are you using the DM like an “Old School Cold Call”? Guess What? If you are, we are blocking you.  If you call me to sell something without being a part of my network or a personal relationship you’re as good as blocked.  I am more likely to connect with you when we’ve connected in person, I already know you personally or you’re offering to help me.   Give before the ask.
  3. If you’re going to automate your Direct Message Marketing with tools like IFTTT, then consider the “thank you” response. How can you help the person you’ve just connected with?  Are you an affiliate for the real estate industry?  Provide a coupon for an agent’s client.  Come to a networking event and meet an agent in person.  Make the relationship personal and intentional.  Get to know your network.  YPN or Women’s Council is a great way to engage face to face.  We want to see you as well as engage on social media.

4. Lead Generation – Direct messaging is a great way to generate leads.IMG_8549 However, you’re more likely to generate those leads from people you already know or those that reach out to you.  In the last 30 days, I receive two direct messages that have resulted into leads.  One of those leads was a direct message from Snapchat.  The other message was from Facebook Messenger.  That lead should generate a new listing in the next 30 days.

5. How to generate leads with direct messaging! Make sure people know you’re in business. Use LIVE social media to tell people your story.  Who is your audience?  Tell your audience what they get from contacting you. If you’re a real estate agent remind your social network.  Don’t let them forget that you’re in the business of buying, selling and creating lifestyle home ownership opportunities.

Drip Campaigns Saved My Life!

As an agent, I am overloaded with inquires, potential clients, future clients and the ones that need my attention right now.  Chaos was my best friend.  My daily routine was working in chaos.  I had to do something.  So I did, I started using a drip campaign system that freed up at least 2 hours a day of my time.  More time to work with clients, writing and lead generation.  I was already using Mailchimp as an email marketing tool for my clients, however, I needed more.

I love using Mailchimp for email marketing.  It works great when sending e-blasts to clients, agents, and strategic partners.   This awesome tool to keeps me in front of my past clients, current clients, agents that request my schedule, and updates on the market place. Although I really love Mailchimp, I’ve come to realize that in order to be successful you need a drip campaign system.  What is a drip campaign?

A drip campaign is an automated process that provides relevant information to your buyers and sellers based on their current stage in the buying and selling process.  The campaign sends automated emails or text messages to your clients based on the emails or text messages you choose.  Many systems have pre-created campaigns.  Click and go!  Takes seconds.  I use Liondesk, a great tool for only about $25/month.   I stay in front of the client while I work with active clients.  No excuse, my buyers will always know I am in the business of selling real estate.

Things to know about Drip Campaigns:

  1. Drip Campaigns help you follow up with your clients automatically.
  2. Agents can build their own campaigns that send auto emails based on the information you want them to have.
  3. These campaigns keep you in front of the buyer or seller so they don’t forget who you are.
  4. Gives you the freedom to work with your “HOT clients” while the client in the incubation phase, receives timely updates on the market and the areas they’re interested in. Keeps you “Top of Mind” with the future client.
  5. Using a drip campaign let’s your clients know that you are still in the business of selling real estate.
  6. Allows you to re-direct your database to your social media or website.
  7. Drip campaigns can be used for past clients, current clients and future clients.

Example of a drip campaign:

Lead signs up for your offer on Facebook –>3 days later you send a new email with market information –> 3 days later you provide a link to “What’s Your Home worth” –> and so on.  Great content keeps the consumer clicking –> you follow up via phone, email or text and schedule the appointment.

Choose 4-8 collegesthat match youracademic profile.

Once you’ve selected the best CRM start a drip campaign right away.   Always ask for the new lead.  You have not because you ask NOT.  Most buyers start the home buying process online months before they reach out to an agent.  So make sure you’re the agent of choice.  Top of mind all the time.  And by the way, When you upgrade your mail chimp account, building drip campaigns is are easier to build for any business.

The Quickest Way to Capture a Lead

The Quickest Way to Capture a Lead with the Least Amount of Money.

In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money.  I wanted to generate a lead, with little to no cost, the fastest way I possibly could.   I walked my subdivision, went to laundromats, and apartment complexes with doorknob bags   I put flyers that said, “Warning Renting is Hazardous to Your Wealth”. Whatever i could to generate a leads with the least amount of expense.  When I talk to new agents, agents that have been in the industry for many years, and those that are redefining their businesses all want the same thing.  They want to generate and convert leads into closed transactions.

On April 16th, 2016, in my Cubs T-shirt, I went “live” on Facebook and talked to my followers on the steps to home ownership.  The live event was only 2 minutes.   In that 2 minutes I talked shared on:

  1. The steps to purchasing a home
  2. If you’re a college graduate you can purchase after graduation – yes, there are rules.  Talk to a lender!
  3. How I can negotiate your down payment.
  4. If you’re paying rent you are paying a mortgage.  Just not your own mortgage.

I didn’t look my best.  However, the consumer often needs to see that we are real people.  Even if, we can’t see because of the sun, if we have chapped lips, and no makeup there is an opportunity to generate new business.

From this short live video I’ve closed 6+ deals.  In the first 24 hours one of my high school friends sent a private message on Facebook that he was already approved to purchase.  This buyer closed in June and the other 5 deals closed before the end of October.  The first days I build what are called organic leads.  Leads that come from people that are already on my Facebook Business Page.

Take advantage of Facebook ADS.  Below is a short video on using your email list to target your database.  I don’t finish the ad, however, I show how to build the custom list using your network.

 

 

What Do You Really Want?

Everyone wants something out of life.  It might be success, a new job, a vacation, more money, flexibility or maybe to reach a childhood dream.  In order to get what you really want we have to change our thinking.  To complete our journeys, we need to reassess where we are today.   It’s often hard to reach our dreams because life seems to get in the way.  We have jobs, family, kid’s sports, kid’s recitals, and every day chores.   One thing is for sure, it’s never too late to get back on the path to success and reach our dreams.

If you could have what you really want, what would it be?  Yes, pause, write down what you really want.  It might be to write a book, blog, increase your income or more free time.  Whatever it is you can have what you really want with commitment.  The journey is really simple, if you start with a purpose, getting what you really want is easier than you think.  When you have a purpose for what you do it’s easier to get up in the morning and focus on what you really want.  I absolutely love helping real estate agents reach their full potential using technology, social media and the tools they access every day.  The thrill of seeing others succeed actually gives me energy and excitement.

Get back on the path to success today.  The Journey really does start with you.  I challenge you to write down what you really want.   Here are a few ways to get started.

  1. Write down what you want – What is the one thing you want?
  2. What is your purpose? Why do you want what you really want?  Dream BIG!
  3. Block time to work on your one thing. Don’t let anyone distract you.  Not the phone, social media or email.  Shut the door and focus.  Let others know you have set an appointment to focus.
  4. Consider reading the book, “The One Thing”.

journey-starts-with-you

This year my one thing is to blog every week.  I created a blog calendar in December with specific themes each month.  If the conversation is changing online, I’ve given myself permission to change the blog post.  I block time to write, create video and schedule my blog.  My vision is to become the go to person for Digital Marketing and Analytics for Agents, Real Estate companies, associations and small businesses.

What’s do you really want?  Share it and tell us that your journey has begun.

Thought Leadership! Why does It Matter in Real Estate?

In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data.  Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.

What exactly is a Thought Leader?  A Thought Leader is a person that is deemed to be an expert and go to person in their field.  A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)thought-leadership-2

Many real estate agents have proven themselves to be experts in the industry.  However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch.   Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker.  Don’t discount Baby Boomers.  Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)

Real Estate Thought Leaders have the ability to dominate their market places.  Can we find you online? If we can find you online, what are you saying to the online community?  Are you only sharing listings and telling us you’re awesome.  As far as I am concerned, I am the best agent in the industry.  But does everyone else believe it?  It doesn’t matter what I believe.  What matters is what the consumer believes.  Make yourself relevant by building an online platform that provides industry information.

Have you ever wanted to be interviewed?  Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert.  If asked to be a guest blogger, don’t hesitate.  As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference.  I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology.  Let your expertise be known online.  Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.

My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good.  This is blog number 6.   Where do you begin?  Begin today, make a plan and get started.  If you are great at video start recording short videos on your expertise.  If you’re a great writer, start writing.  If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.

Get started today! 

  1. How often will you create content? Daily, weekly, monthly or quarterly.  Start someone where.
  2. What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
  3. What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
  4. Tell us about your your city or the cities you work in. I love the city I live in, Why?  Because our swimming pool is a Water Park.
  5. Know when to share your content online.  Know your audience!

Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success.  Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

I “Need” a Buyer Lead!

Your goals are set and you are ready to hit the ground running in 2016.  Buyer leads are extremely important to a real estate agents’ business.  I often hear agents and brokers say that “listings” are more important. Yes, without inventory buyers cannot buy a home.  However, without a buyer the listing cannot sell.  Let me help you reach your 2016 buyer goals.

I love basic tips for lead generation and using data to find a new lead.  I’m sales_funnel_four_stage_customers_400_clr_2825always “SHOCKED” when agents get stuck on where to find the new lead. Sales isn’t rocket science. It’s building the funnel, working the funnel and remaining consistent.  Here are my 8 suggestions to generate buyer lead generation.

Your Personal List 

This list might include family, friends, former classmates, former co-workers and parents from your kid’s sport groups.  Think out of the box.  Who are you spending most of your clients with?  These are people that might refer you if they knew you were a real estate agent.Can you think of more?

 

Family Friends Former Classmates
Former Co-workers The Kid’s Sport Groups Church
Businesses you patronize Your Spouses Network Can you think of more?

Recent College Graduates

Work with your local lender.  There are programs available for recent college graduates for those that qualify.

1st Generational Buyers

Do you know there are people that grow up in families that have always rented?  Might seem strange but there are many that don’t know they can own a home.  Yes, you’ll need to educate, hand-hold the buyer from start to finish, and possible create a plan to save enough money for a down payment.  You may even need to negotiate for assistance with closing costs.  But if you do you’ll have a client for life.

Boomerang Buyers

Boomerang Buyers are coming back to the market place.  It’s expected that 7.3 Million boomerang buyers will help the market over the next 8 years.   These are people that lost their homes in foreclosure, short sales or deed in Lieu of foreclosure.  Many have already repaired their credit and understand the value of home ownership.

Rental clients or Tenants

Check your Multiple Listing Service for people that rented out a property in 2015 that have a lease that will expire.  I recommend looking at those that need to make a decision in the next 60 days.  Download the list and build a campaign around that data.  Your Multiple Listing Service might just be the hidden secret you’ve been looking for.

Millennials

  • Age 18 to 34
  • Most Diverse Group in the U.S.
  • Shaped by Technology
  • Value Community, Family & work
  • Invested in themselves – 47% have college degrees
  • Sticking with the same employer
  • Living with Parents longer

Baby Boomers

  • 52 +
  • 10,000 boomers retire everyday
  • Most are financially stable
  • Consider Downsizing and not necessarily moving out of state.  They are downsizing to the cities they already live in.

Social Media Network

The power of a social media community can change the way you do business. Whether you are using social media or not social networking is a great way to generate a lead with little to no cost.  Tell your network you’re an agent.  Provide educational material on the market place. If your network is unaware that you’re an agent how will they know to refer you.