Virtual Office 101

Working from home is nothing new for REALTORS. However, using virtual tools, learning via zoom and showing homes without a client has become the new normal. How can agents make the adjustment today?

Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right … Continue reading Are you motivated by what you see? 

3 Brokers Walk Into a Bar

Professionalism, training hurdles, commissions, and sales meeting incentives were among the hot topics in this first-in-a-series chat with broker-owners. January - February 2019 - by Erica Christoffer What happens when you bring together a group of broker-owners to dish about the business and share ideas for addressing common problems? For this chat, the first in a … Continue reading 3 Brokers Walk Into a Bar

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today! You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. … Continue reading IGTV – What are you waiting for? Use it Today!

10 Reasons to go Paperless

Have you ever needed a document while on vacation? How about when you are out of the office or showing a house and your buyer wants to write and offer? You call the office and the office admin is too busy to send you the necessary documents. Or better yet, you are in the office … Continue reading 10 Reasons to go Paperless

The Hardest Thing for a Real Estate Agent to do is…….

It’s not a secret.  The hardest thing for a real estate agent is running their business like a business.  Trust me when I say, “I get it”.   Running a business, generating leads and managing clients is a lot of work for one agent.  So why is it so hard? It’s hard because we don’t plan … Continue reading The Hardest Thing for a Real Estate Agent to do is…….

Don’t Discard Facebook for Real Estate – Analyze Your Data!

So my kids say, "Facebook is for Old People".  That may be true, based on my kids idea of OLD.  However, per Facebook there are 1.59 billion users as of December 31, 2015.  New users are joining Facebook by the second.  Pew Research also shares stats on who is actually using Facebook.    Ages 18 … Continue reading Don’t Discard Facebook for Real Estate – Analyze Your Data!

Revolutionary Tips on Generational Marketing for Real Estate

Understanding how different generations are shaped will help you understand how to reach potential buyers and sellers when building your sales funnel.  How do these groups think? How were they shaped?  And How do they like to communicate? The Silent Generation – (Born 1925 – 1942) Some fought in World War II Korean War or … Continue reading Revolutionary Tips on Generational Marketing for Real Estate

I “Need” a Buyer Lead!

Your goals are set and you are ready to hit the ground running in 2016.  Buyer leads are extremely important to a real estate agents’ business.  I often hear agents and brokers say that "listings" are more important. Yes, without inventory buyers cannot buy a home.  However, without a buyer the listing cannot sell.  Let … Continue reading I “Need” a Buyer Lead!

Canva and Your Real Estate Statistics

Need a new way to share statistics?  Canva is a simple way to build designs for just about anything.  If your goal is to differentiate the way you share information consider Canva. Photos and video are a great way to jump into social media to reach theis sight and sound generation. As a licensed real … Continue reading Canva and Your Real Estate Statistics