Each week I try to write a blog post to focus on your business success. This year I am going to start adding video blogs. My goal is to keep up with a weekly blog. Writing takes time and videos are easier for me.
Social Media is a great platform to increase your bottom line. However, if you are just a poster, sharer or liker it’s time to get back to building relationships and great content. If you build it they will come! Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads. We all must be intentional in our marketing and with relationships. So how do we create engagement? What do our followers or future followers want from us on social media?
- They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
- Followers want authenticity – be yourself and tell your story. We all have something to share. I like telling my story of home ownership. I purchased my first home in 1997 with little money down. However, I had to pay $900 per month for five months, to the builder, until I closed.
- Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon? If so, tell your audience and encourage them to join you as you run or prepare for the race. Do you volunteer? Show us how you help the community.
- Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too! Now go research why and share it.
- Video that makes your audience watch, listen or read. – Are you renovating your home? Show me the before, during and after. One day I’ll show you my closet! Create short video clips then piece them together in iMovie or VivaVideo. Become a brand ambassador for your business.
- The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together. Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag. I follow the #GoodDoctor on Twitter to join the conversation.
Take the necessary steps to build your social media, engage with your followers today!
Creating video is easy. Even if you don’t want to be on camera, you can build awesome videos. Using today’s smartphone, anyone can be a videographer.
The starting point:
- Create videos with your smartphone
- Keep the phone horizontal (unless you are on snapchat, messenger or Instagram live!)
- Pick a subject
- Write 5 to 10 bullet points on a sheet of paper (REALLY BIG so you can read it)
- Then create your video – if you don’t want to be seen, make sure what you are sharing is relevant.
- Post the video
Sample video – Cory Little- Basketball
Next steps – Creating a 60 spot! Think of 30 to 60 seconds as a commercial. When you watch TV most commercial are 60 seconds or less.
- Create a few video clips with your phone
- If you have an iPhone add those videos to iMovie.
- If you have a droid phone consider ViviVideo to build your commercial (60 second spot)
- With these apps, you can shorten your clips and add the best parts of the video.
- You can also turn off sound, add music and add still pictures. I use wordswag, Over, grid apps, legend and quik to enhance my 60 second videos. Want to learn how? Click now and invest in your business.
Sample video – Parks in West Chicago
- It’s not required to plan your live video – but you can plan your live video using the “The Starting point”
- When you go live start talking even if no one joins you. Why? When you end your followers can watch the video later.
- Shorter live videos on Facebook allow the user to add captions after the video ends.
- Short videos are great for repurposing on YouTube and other social media sites.
- Let your live video or video rest for 24 to 48 hours before paying for advertising
- Share your live video to your personal page to gain traction on your business page
- Add a photo to your video using canva or picmonkey. Any tool that allows you to build graphics.
- Boost your video and target a specific audience. You can also target your email database using the Facebook Ads Manager.
Snapchat, Messenger or Instagram Stories
- Build a story around your business
- Share tips on what you provide and how the consumer can benefit
- How to connect with you
- Behind the scenes information.
- Tell your audience when you will go live.
- Send an eblast to your database
- Welcome people into your live event
- Tell people when you will start the actual learning.
- How will you answer live questions? As they appear or at the end of the event.
- Horizontal video is important if you intend on reusing the video.
Use your video with a lead pages product to sell your information, products or videos. I use Leadpages to build my landing pages. A lead page allows me to capture information from the consumer and provide information, count down pages and so much more. This is the one tool I feel is a must have for any business.
- Share relevant content about your product or service
- Don’t give everything away in the video. Provide a link where the consumer or follower can purchase the full version or the item. Yes, your landing page built with tools like leadpages.
- Provide the steps for something! 5 steps to selling your home fast.
- 10 ways to leverage your LinkedIn account
- If you’re a real estate agent showcase the cities you work in or the best restaurants
- How to videos
- The steps to home ownership
These are only a few ideas for video. Take a few minutes and write down 12 topics, then break down each topic into 4 segments. Now you’ll have 52 videos you can create for an entire year. Yes, it’s that simple.
Want to learn how to create short videos on your iPhone? Join me on my Facebook Group. Smart Girl Media Live to get access.
A few years ago, my kids started using an app called Snapchat. Of course, I had no idea about the app until over hearing on the news that Facebook wanted to buy it. And yes, if Facebook wants to buy an app, I needed to download it and try it. My daughter, Lauren, said, “mom, there is an age limit”. She almost had me. I’ve been using Snapchat for a few years. The only reason I used the tool was to keep up with technology and to keep up with what my kids use for social media. And yes, my teenagers are using Snapchat more than any other social media. Snapchat launched in September 2011 and any millennial or i-generation user has a 6-year jumpstart on many of us.
Snapchat, Instagram or Messenger? Each of these apps give the user the ability to build a story board. But with three options, where should we build our stories? If you’re not familiar with either of these apps, anyone using these apps can build a story where the message self-destructs in 24 hours. Each of these apps have history. Instagram is known for images and 60 second videos. Messenger is Facebook’s private message tool. And Snapchat is the first app that create the self-destruction message, then in 2013 they added the 24-hour story board.
Snapchat has dominated stories in their App since October of 2013. Instagram launched their version of stories in October of 2016. And on March 9th, 2017, Facebook released their version of Stories. Anyone using Facebook Messenger can build stories similarly to what Snapchat and Instagram are already doing.
- Build a story
- Create private messages for people you select in your Instagram contacts
- Features a live streaming option
- Upload recent photos to your stories
- Add current photos
- 15 second videos
- Add a filter
- Build a story with the hands-free option
- The boomerang app integration
- Add text, emoji’s, write with a highlighter or color
- Re-purpose your videos and images on other social sites
- Build stories
- Create private messages for people you select in Facebook
- Upload photos from your mobile device
- Filter categories
- Add text, emoji’s, draw and write with color
- Integrated their “Write Something” feature
- Take photos for your story
- Add 15 second videos
- Make phone calls with messenger
- During the call use filters
- Re-purpose your videos and images on other social sites
- Chat in groups
- Build stories
- Create private messages for your Snapchat followers
- Use filters
- Snapchat also has fun filters – a few change your voice
- Discover – learn, read or listen to news and shop.
- Build your own geo-filters
- Add emoji’s, write, draw and add text with color
- Add your bitmoji character
- Call feature
- Build snapchat groups
- Build reusable stories
- Re-purpose your videos and images on other social sites
And the winner is………
The winner is where your network is! If you weren’t an early adopter of Snapchat, start building stories for your network. If your network is on Facebook, start there. If you’re a real estate agent here are a few ways to begin building your story:
- Talk about the communities you serve
- Home ownership tips
- Steps to purchasing a home
- The fastest way to get your home sold!
- How to reinvest your tax refund.
- Do you work in the luxury market? Share hidden secrets
- Remember when sharing not show another agent’s listing without permission. If the home was yours you wouldn’t want an agent walking through showing your valued possessions. Think before you add content to a story.
- We want to know interesting tips but we don’t need to know the details of your last inspection.
- Show us your park district or your favorite restaurants.
When you look at the 3 apps, Snapchat is the clear winner for building stories. Their filters are higher quality, the functionality of the tool is much easier to use, and Snapchat is for the next generation. This is where they are and it’s clear they want to watch short videos.
All 3 apps can serve you well. When messenger launched their version of stories I used it immediately. I have a much larger following on Facebook. Therefore, I could see immediate results. People are engaging on Facebook messenger because I use Facebook.
Not sure where to begin? Follow me on Snapchat, Messenger and request me as a friend on Facebook messenger. Pick one and get started!
In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data. Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.
What exactly is a Thought Leader? A Thought Leader is a person that is deemed to be an expert and go to person in their field. A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)
Many real estate agents have proven themselves to be experts in the industry. However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch. Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker. Don’t discount Baby Boomers. Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)
Real Estate Thought Leaders have the ability to dominate their market places. Can we find you online? If we can find you online, what are you saying to the online community? Are you only sharing listings and telling us you’re awesome. As far as I am concerned, I am the best agent in the industry. But does everyone else believe it? It doesn’t matter what I believe. What matters is what the consumer believes. Make yourself relevant by building an online platform that provides industry information.
Have you ever wanted to be interviewed? Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert. If asked to be a guest blogger, don’t hesitate. As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference. I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology. Let your expertise be known online. Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.
My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good. This is blog number 6. Where do you begin? Begin today, make a plan and get started. If you are great at video start recording short videos on your expertise. If you’re a great writer, start writing. If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.
Get started today!
- How often will you create content? Daily, weekly, monthly or quarterly. Start someone where.
- What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
- What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
- Tell us about your your city or the cities you work in. I love the city I live in, Why? Because our swimming pool is a Water Park.
- Know when to share your content online. Know your audience!
Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success. Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.
- Millennials are clearly using this tool to communicate with their friends. All 5 of my kids use the tool daily. The 26 and and 25 year olds use it differently than the high schoolers. My youngest doesn’t snap as much but clearly uses the chat tool to communicate.
- Millennials and the generation are getting their news from this app in the Discover section.
- It’s a great way to build a story for business and build followers that might not follow you on Facebook or Twitter
- Snapchat uses geofilters. Not sure what that is? Small businesses can build their own filters to build awareness about their new products and services or to promote an event. I recently created a geofilter for a tradeshow and a geofilter for my kids homecoming dance. One of the filters from the homecoming dance generated 87,000 views. That’s 87,000 more opportunities for your business.
- We can create 10 second snaps and re-purpose those snaps on other social media platforms. Re-direct your current followers to Snapchat and share new or different content. A great place to build a short series of snaps about your business.
- Not quite ready for Snapchat? Create an account and let someone else in your company manage it for you. You social media team can create a behind the scenes experience. Bring your fans into your office.