Snapchat, Instagram or Messenger Stories – And the Winner is?…….

A few years ago, my kids started using an app called Snapchat.   Of course, I had no idea about the app until over hearing on the news that Facebook wanted to buy it.  And yes, if Facebook wants to buy an app, I needed to download it and try it.  My daughter, Lauren, said, “mom, there is an age limit”.  She almost had me.   I’ve been using Snapchat for a few years.  The only reason I used the tool was to keep up with technology and to keep up with what my IMG_5490kids use for social media.  And yes, my teenagers are using Snapchat more than any other social media.   Snapchat launched in September 2011 and any millennial or i-generation user has a 6-year jumpstart on many of us.

Snapchat, Instagram or Messenger?  Each of these apps give the user the ability to build a story board. But with three options, where should we build our stories?  If you’re not familiar with either of these apps, anyone using these apps can build a story where the message self-destructs in 24 hours.  Each of these apps have history.  Instagram is known for images and 60 second videos.  Messenger is Facebook’s private message tool.  And Snapchat is the first app that create the self-destruction message, then in 2013 they added the 24-hour story board.

Snapchat has dominated stories in their App since October of 2013.  Instagram launched their version of stories in October of 2016.  And on March 9th, 2017, Facebook released their version of Stories.  Anyone using Facebook Messenger can build stories similarly to what Snapchat and Instagram are already doing.

Instagram stores

  1. Build a story
  2. Create private messages for people you select in your Instagram contacts
  3. Features a live streaming option
  4. Upload recent photos to your stories
  5. Add current photos
  6. 15 second videos
  7. Add a filter
  8. Build a story with the hands-free option
  9. The boomerang app integration
  10. Add text, emoji’s, write with a highlighter or color
  11. Re-purpose your videos and images on other social sites

Messenger stories+

  1. Build stories
  2. Create private messages for people you select in Facebook
  3. Upload photos from your mobile device
  4. Filter categories
  5. Add text, emoji’s, draw and write with color
  6. Integrated their “Write Something” feature
  7. Take photos for your story
  8. Add 15 second videos
  9. Make phone calls with messenger
  10. During the call use filters
  11. Re-purpose your videos and images on other social sites
  12. Chat in groups

Snapchat Stories

  1. Build stories
  2. Create private messages for your Snapchat followers
  3. Use filters
  4. Snapchat also has fun filters – a few change your voice
  5. Discover – learn, read or listen to news and shop.
  6. Build your own geo-filters
  7. Add emoji’s, write, draw and add text with color
  8. Add your bitmoji character
  9. Call feature
  10. Build snapchat groups
  11. Build reusable stories
  12. Re-purpose your videos and images on other social sites

And the winner is………

The winner is where your network is!  If you weren’t an early adopter of Snapchat, start building stories for your network.  If your network is on Facebook, start there.  If you’re a real estate agent here are a few ways to begin building your story:

  1. Talk about the communities you serve
  2. Home ownership tips
  3. Steps to purchasing a home
  4. The fastest way to get your home sold!
  5. How to reinvest your tax refund.
  6. Do you work in the luxury market? Share hidden secrets
  7. Remember when sharing not show another agent’s listing without permission. If the home was yours you wouldn’t want an agent walking through showing your valued possessions.  Think before you add content to a story.
  8. We want to know interesting tips but we don’t need to know the details of your last inspection.
  9. Show us your park district or your favorite restaurants.

When you look at the 3 apps, Snapchat is the clear winner for building stories.  Their filters are higher quality, the functionality of the tool is much easier to use, and Snapchat is for the next generation.  This is where they are and it’s clear they want to watch short videos.

All 3 apps can serve you well.   When messenger launched their version of stories I used it immediately.  I have a much larger following on Facebook. Therefore, I could see immediate results.  People are engaging on Facebook messenger because I use Facebook.

Not sure where to begin?  Follow me on Snapchat, Messenger and request me as a friend on Facebook messenger.   Pick one and get started!

Thought Leadership! Why does It Matter in Real Estate?

In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data.  Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.

What exactly is a Thought Leader?  A Thought Leader is a person that is deemed to be an expert and go to person in their field.  A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)thought-leadership-2

Many real estate agents have proven themselves to be experts in the industry.  However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch.   Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker.  Don’t discount Baby Boomers.  Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)

Real Estate Thought Leaders have the ability to dominate their market places.  Can we find you online? If we can find you online, what are you saying to the online community?  Are you only sharing listings and telling us you’re awesome.  As far as I am concerned, I am the best agent in the industry.  But does everyone else believe it?  It doesn’t matter what I believe.  What matters is what the consumer believes.  Make yourself relevant by building an online platform that provides industry information.

Have you ever wanted to be interviewed?  Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert.  If asked to be a guest blogger, don’t hesitate.  As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference.  I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology.  Let your expertise be known online.  Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.

My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good.  This is blog number 6.   Where do you begin?  Begin today, make a plan and get started.  If you are great at video start recording short videos on your expertise.  If you’re a great writer, start writing.  If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.

Get started today! 

  1. How often will you create content? Daily, weekly, monthly or quarterly.  Start someone where.
  2. What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
  3. What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
  4. Tell us about your your city or the cities you work in. I love the city I live in, Why?  Because our swimming pool is a Water Park.
  5. Know when to share your content online.  Know your audience!

Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success.  Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

Did You Know Your “Friends” Are Hiding You on Facebook?

What you share on Facebook could hurt you!  Yes, it’s true.  Your network has the option to “HIDE and UNFOLLOW” your posts.  “Say it isn’t so”, you say.  Well, if you fall into one of these categories someone has already hidden you.  Are you sharing:

facebook unfriend.png

If this is you, rest assure, someone has hidden your posts, unfollowed you, or unfriended you.  I am never opposed to a great debate on politics, a heated topic in the news or asking for a bit of help to pick my next meal.   But many times, we go too far when we’re not in a face to face setting.  Social media is a great way to hide behind the screen. On social media, we are willing to say things that are inappropriate or harsh because people aren’t in the same room.  So how can we make Facebook a great place to build a business and connect with our networks?

Facebook still holds the rank of being the #1 Social Media platform.  It’s also a great way to connect with friends, family, businesses, people you might do business with and more. Although, there are many reasons our networks “HIDE and UNFOLLOW” us, let’s focus on business.  Before the idea of social media when a business wanted you to purchase their products they used traditional strategies to entice us to act and buy.

  1. Cold Calling
  2. Television Commercials
  3. Direct Mail
  4. Billboards
  5. Door-knocking +

Today, if you have a home phone you’re probably not answering it, if you don’t recognize the number.  Television commercials are skipped because we recorded our favorite program and can fast forward to the next scene.  Direct Mail, although still affective, hits the mailbox then finds the recycling bin before we get back in our homes.  Billboards are now digital and move to fast for most of us to view it before they switch to the next ad.  Don’t even think about Door knocking at my house.  I am not buying or donating unless you’re the local kid fundraising for sports or school.

Are you marketing on Facebook using one of these five traditional sales tactics?  If so, expect to be hidden.   This is what I am experiencing on Facebook.  Recently, those that want my business are doing these four things:

  1. Tagging me in their upcoming events – If you’re tagging your friends on Facebook for an upcoming event it’s like taking over their space.
  2. Sharing only business related content – Business as usual, you say. Sharing only business content is like being on a pitch to sell something 24 hours a day.  Really, I’ll let you know when I want what you’re selling.
  3. Using Messenger to ask me to LIKE their business pages – recently when I add someone as a new friend I receive an autoresponder that says, “Thank you for your friendship, please like my page.” Yep, I unfriend you!
  4. Sending a private message and, without a relationship, asking for the sale. I call this the “messenger – COLD CALL”.  I already have a relationship with loan officers, inspectors, and attorneys.  Please tell me why your private message will make me choose to work with you.

What does this mean?  It means people are door knocking on Facebook.   If you want someone’s business get to know them on Facebook.  Engage in their posts and don’t go in for the hard sell.  Consider attending a live networking event at an association, maybe a Women’s Council event, a chamber, or a real estate networking event.

Don’t lose your Social Media Connections. If you want to build a strong network on Facebook, engage, connect and share relevant content.  Use your Facebook business pages for business and occasionally, re-share your business content to your personal page.  Your personal page is meant for you to be personal.  You wouldn’t attend a Super Bowl Party and only talk business.  So why would you only talk business on your personal page.  Is there a perfect day and time to re-share or post on Facebook? The more friends you have on a personal page the more often you can re-share your business content.  I try to share from business to personal once a quarter.   This is my reminder to my network that I am in the real estate business.  Social media means just that, media where you can be social.  With that in mind, let’s be social and build a strong network on Facebook.

Generate new likes on Facebook – Facebook made a few updates.  Click MORE under the banner on your business page to invite your current friends.

What Do You Want From Social Media in 2017?

what-do-you-want-from

Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook.  My answer was, “No, I don’t need Facebook,  I am already on Myspace against my will.”  My goal for MySpace was to watch my 17-year-old son.  At that time, I only wanted to make sure he wasn’t posting anything that would keep him from getting a job.  So, what did I want out of social media? in 2008, I wanted to protect my son.

Our office admin insisted that I try it.  Facebook provided the ability to post listings on a personal page.  It was the coolest way to advertise with out spending a dime. Back then, I didn’t know what I wanted out of social media. What I did know was my friends were on social media and it was a great way to connect.  I signed up for Facebook in 2008 and it was the best decision I ever made.  Even if you’re not sure what you want from social media, I can help you think about what you might want.

Let’s answer the question, what do you want out of social media today? Not sure? Let’s look at a few ways to determine what you want.

  1. Do you have social media accounts?
  2. Are you a producing real estate agent?
  3. Do you have time to post and engage on social media?
  4. How many connections do you have on social media?
  5. Are you actively using social media?
  6. What are your social media goals?
  7. Are you an influencer on any of your social media pages?

Depending on how you answered is how you will determine what you want out of social media.  If you don’t have social media accounts, your goal is to open Facebook, LinkedIn or both.  Facebook is the #1 social media platform where you can connect with friends, family, your network, clients and businesses. Once you’ve created your Facebook account build a Facebook Business Page. LinkedIn is the world’s largest professional network and gives you the ability to build your online professional identity.

If you are a producing real estate agent your goal is to build your social media presence, use advertisement, create your own content and add live video to your marketing campaign.   If you are not social savvy start with posting content 4 to 6 times a week.  Building a presence is the 1st step. The 2nd step is to focus on creating video content.

When will you add social media management to your business plan?  No time to post?  Consider using Hootsuite to schedule your social media.  Or take 30 minutes each week and schedule your social media posts on your Facebook business page.  Business pages have a social scheduler.

Connections are the key to your social success.  If you are well connected on social media the likelihood that you’ll generate a lead is stronger.  If you aren’t well connected you have homework.  Consider adding your social media platforms to your business cards, direct mail and website.  Start by inviting your sphere of influence to follow you on social media.   Add social planning to your week.   New connections on Facebook is a great place to start.

Active users on social media will build a stronger digital footprint. The more active you are on social media the stronger your footprint. When you engage with your network and the more they engage with you pushes your posts to the top of the newsfeed.  The more you share and communicate the longer you’ll sit at the top of your networks newsfeeds on Facebook.   Those that comment, share, create videos and “Go Live” dominate Facebook.

Social media goals are easier to achieve than you think.  There are so many ways to build a social media presence in real estate.   Real Estate have always had the ability to have conversation in person and social media isn’t much different.  Think about what you really want from social media.  Is it to:

  1. Build an audience
  2. Generate leads
  3. Share your listings
  4. Re-direct potential clients and current clients to your website
  5. Create content that encourages someone to act?
  6. How about all the above?

Look at the first five and build them into a marketing action plan for social media.  As real estate professionals we must building an audience.  Download my free checklist for social media marketing today.

Social Media Checklist

Influencers on social media are those that are able influence others online.  Getting someone click, share or respond online.  Your goal is to become an influencer on social media.  Create short videos showing your expertise in real estate.  Are you an expert with 1st time buyers, luxury, market stats, etc?  Whatever your expertise start building that content today.  Be the go to person on real estate education for the consumer.

What you want from social media will be different from your competition.  Don’t try to do whatever one else does on social media.  Create a plan that works for you.  Get started today.

Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are   the co-founders and owners of Snapchat that never sold their trending app.  The app is mostly used by millennials and the igeneration.   I vaguely remember my 14 year old at the time telling me the app had an age limit.  She almost had me convinced.
Now that’s it’s been a few years using Snapchat, this is what I know:
  1. Millennials are clearly using this tool to communicate with their friends. All 5 of my kids use the tool daily.  The 26 and and 25 year olds use it differently than the high schoolers.  My youngest doesn’t snap as much but clearly uses the chat tool to communicate.
  2. Millennials and the generation are getting their news from this app in the Discover section.
  3. It’s a great way to build a story for business and build followers that might not follow you on Facebook or Twittersmartgirlgeofilter
  4. Snapchat uses geofilters.  Not sure what that is?  Small businesses can build their own filters to build awareness about their new products and services or to promote an event.  I recently created a geofilter for a tradeshow and a geofilter for my kids homecoming dance.  One of the filters from the homecoming dance generated 87,000 views. That’s 87,000 more opportunities for your business.
  5. We can create 10 second snaps and re-purpose those snaps on other social media platforms.  Re-direct your current followers to Snapchat and share new or different content.  A great place to build a short series of snaps about your business.
  6. Not quite ready for Snapchat?  Create an account and let someone else in your company manage it for you.  You social media team can create a behind the scenes experience.  Bring your fans into your office.
If you haven’t considered Snapchat, download it today and check it out.  I am sure your kids can teach you how to use it.  If not,  register for my online course at www.SmartGirlUniversity.com or click here.
snapchat-basics-pdf

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business.  In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.  These tools give everyone the ability to share news in real-time.  We have officially become our own broadcasters.   Although, a picture may be a thousand words, live video can show you around the event live and invite the audience into the conversation.  The trend in social is changing.  More businesses are using video and asking for assistance in video per the Social Media Examiner annual report.

live streaming

Periscope officially launched in March of 2015 for Apple IOS and Android in May of 2015.   The live streaming app gives the broadcaster the ability to share whatever they like to an audience that chooses to join your broadcast or when the broadcaster builders a network of followers that jump into the stream whenever they go “live”.

In December 2015 Facebook began testing the ability for users to go Live.   It was then made available to all iPhone users January 2016 then later to Android users.  Facebook live was first available for our personal feeds.  A business owner can now verify their business pages to allow Facebook Live on business page feeds.  If you broadcast on a personal page only your network will see the “Live Event”.  If you have a large network on your Facebook Personal Page your live stream will receive many live followers.  The same would apply for the business page.

Is there a difference in the platforms?  Yes, However, the platforms are also similar. The user can live stream to just about anyone.  By having a following on your Facebook Personal Page you’ll receive instant success if you have worthy content.  If you are new to periscope you’ll have to build your audience.  Periscope is owned by twitter and the great thing about this app is that someone can watch your live feed on the app or watch it live on twitter. You could literally have no one in your scope but have 20 people watching your broadcast on Twitter.  Both are great live streaming tools.  Now you need to chose the one that works best for you.  You may choose to use them both.

Screen Shot 2016-06-05 at 10.58.52 PM

Choosing to live stream might feel overwhelming.  Even I struggle with the idea of going live for anyone to view.  I can say that every time I broadcast live on Periscope I gain new followers on the app and more followers on Twitter. I have also seen an increase in growth in engagement on twitter.

Join me on Facebook for Carrie on Facebook Live Events

Don’t Discard Facebook for Real Estate – Analyze Your Data!

So my kids say, “Facebook is for Old People”.  That may be true, based on my kids idea of OLD.  However, per Facebook there are 1.59 billion users as of December 31, 2015.  New users are joining Facebook by the second.  Pew Research also shares stats on who is actually using Facebook.    Ages 18 to 65+ are using Facebook. I may need to share these stats with my kids. If all ages groups are using Facebook than I say real estate agents may want to consider using Facebook for business.

Per Realtor.org the average age of a REALTOR® is 57.  I am not 57 years old, however, I do understand what my age group uses.  My age group, 35 to 45  is using Facebook more than any other social network.  As much as I use other social tools I’ve found that I receive actual leads that result in a real estate transaction from engagement and marketing on Facebook.

Based on research my followers LIKE what I share, comment on my posts and Share what I publish.   Do you know your insights on your Facebook business pages?  Do you generate leads from Facebook? Do you have a Facebook business page?

  1. Check your insights on Facebook.  Click your page then select insights.

Carrie Little Facebook Statistics

Carrie Little - Facebook Insights

View your data daily, weekly and monthly.  Should you make adjustments? Are you engaging with your followers?

Carrie Little Facebook Overview

2. What’s your conversion rate for Facebook? Are you generating leads? Are you even Tracking your Leads? If not, start asking your clients how they found you.  Check social media analytics to better understand what’s working and not working on Facebook.

3. If you need a Facebook business page.  Create one today.  Log into Facebook and click Create page. Click here to watch the Facebook Business page setup.

4. Once you have your new Facebook Business Page start adding relevant real estate content.  Remember to always give credit to your sponsoring broker when your intention is to generate a lead.  Consider using the Hashtag when adding  your sponsoring broker. This is an example of how my post actually appears when I share a listing on Facebook.

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5.  After new relevant content let’s get your friends and followers to LIKE your page.  Watch this short video on how to use Facebook to generate a NEW LIKE on your business page.

Building a Facebook is easy.  However, building a business Facebook business page will take time, work and consistency.  The page won’t grow over night but with consistency, relevant content and asking for the NEW LIKE you’re Facebook page will grow.

Help! I Need More LIKES on Facebook

So, you say you just built a Facebook Fan Page and you Need more LIKES.  Fan Pages are extremely important to a real estate agents business.  The Fan Page gives an agent the opportunity to showcase their expertise in the market places they serve.  Many would argue that agents should pay to obtain more LIKES on Facebook.  However, in Real Estate the best Lead or LIKE is someone that loves you, likes you and would also refer you. Therefore, let’s start with the people we already know.  In the digital arena this is called, “Organic Reach”.   Below are 7 easy ways to generate “Organic Likes” on Facebook.

1.  Take advantage of your list that is stored in your Multiple Listing Service.  Many MLS’s allow agents to email directly to their database by category or to the entire list as a BCC (Blind Carbon Copy).  If this isn’t available download your email list.  Send a an email to this list asking for new LIKES on your Facebook business page.  Keep it simple.  Consider asking your database to help you reach your goal.

The first time I tried this my email went something like this,  “Help me reach my goal of 100 LIKES by July 1st”.  From this email I had 100 LIKES in 24 hours.

2.  Send an email from your CRM (Client Relationship Manager).  Write a short update on your current Market Place and tell your database they can view these updates in real time when they “LIKE” your Fan Page.

3.  Create a custom URL for your Facebook Fan Page and add it to your direct mail marketing campaigns.  (The Fan Page URL option is location in the ABOUT section then under Page Info)FAcebook fan page url

Wait, you’re not sending snail mail marketing?  If you are focused and able to generate leads from social media then OK. Don’t send snail mail.  For the rest of us that sell real estate, direct mail is necessary for personal branding.  Add your Facebook URL to your direct mail marketing (post card) and ask people to join you on Facebook for market updates.

4. Create Video Content.   Provide market insights, tip of the day, contests, surveys and more with video.   Always ask for new LIKES on your Facebook Fan Page.

5. Add widgets/apps to Facebook.  What’s a widget?  A widget allows you to build tabs that are located below your Facebook banner.  These widgets can redirect your followers to search for homes, build a “FREE” market report or access statistics.  Click to Check out my page.

widgets

6.  Invite your Facebook Friends to your Fan Page. Share  relevant information from your Fan Page then re-share it to your personal page.  Ask your friends to LIKE your Fan Page.  I recommend that you do this, maybe, once a month depending on your friend count.  If you only have 100 friends, don’t share from business to personal very often.  Your friends will hide your posts.

7.  The “Task is to Ask”  if you’re not asking for LIKES then you won’t have many LIKES.  Marketing is marketing.   “When business is good it pays to advertise, when business is bad you’ve got to advertise” Henry Ford.  Ask for your followers to LIKE you page today.  What are you waiting for?

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This infographic was made with the Infographic maker Venngage.

Social Media Marketing takes time, consistency and work. Growing your Fan page might not happen over night.  However, just like with any business you must START advertising to generate a following on social media.  If the social world is unaware of your Fan Page then you can’t generate a lead.   Take the next 7 days, 30 minutes a day, to work on these 7 tips.  Share your results with me.   If you need assistance send an email to RequestCarrie@gmail.com and we will have a #CoffeeWithCarrie session.