It’s Time to Take Learning Seriously

In order to have the lifestyle of an entrepreneur, I had to take real estate seriously.  I had to learn the business and take ownership of learning it.  So I did, I became not just a REALTOR, I became a student of real estate.  If I needed information I made sure I was in the office to ask questions, I showed up to training and I took in person classes.  If I didn’t know something I took ownership of my learning and found the information.

Once when I was in the office, someone called to see a HUD home.   In the early 2000’s, agents or the office had to have a HUD key.  When I would talk to agents about borrowing the key, the agents would not share how to get a key or how working HUD homes worked.  After being frustrated I google how to work with HUD homes.  I read every detail about HUD homes.  Not only did I become an expert, I figured out how to obtain my own HUD key. That’s right! I took ownership of learning.  I got tired of everyone else having the information that I needed.

When a market market is stable, we have a large number of new agents coming to the business.  When business is good starting a new business appears easy.  We have agents entering the business from those that think it’s a get quick rich opportunity, part timers, some of the timers, investors and some full time agents.  Sometimes, I think we made real estate look easy on Instagram.

As a broker owner, real estate speaker and digital marketing instructor, I am amazed that folks still want to just make a phone call to ask a question, but they refuse to show up to class.  I like to say, “I’m not the help desk”.  I think if I started an 800 number line, my phone would never stop ringing with agents that don’t come to class or they can’t, because their full-time job gets in the way.

 “Learn how to Learn or figure out how to figure it out” Carrie J. Little

I love it when agents come to class and then asks for clarity.  If you don’t come to class it’s hard to teach a concept in 5 minutes.  The truth, it’s hard to answer a question on the phone when it really takes a few hours to teach the concept. So, when an agent does call and asks a question, I have to provide the watered down version and then say, “there is so much more to your question, please come to class or watch the online class in our workplace social media site.  If the agent is from another office, I have to refer them back to their managing broker.  On the flip side, I do offer training in my Facebook group Smart Girl Media Live, on YouTube and IGTV.  Join me today.

When I don’t have time to answer the question, I must tell the agent what to do and the agent doesn’t know why they are taking the action I suggested.  The need to just do and then here was no learning involved. When learning isn’t involved you will always be servant to those that have the knowledge.  Learning happens after you’ve taken the class, gotten the experience and then when you asks questions for clarity.  Wouldn’t you rather know the information for yourself?

“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” 

“If I teach you how to learn or you learn how to learn, you’ll have a real estate business for a lifetime.”  Carrie J. Little

Running a real estate business without learning is like trying to put together a piece of IKEA furniture without instructions.  Taking the real estate course and working in the real estate business is like putting together the IKEA furniture with the instructions.  You may not have all the pieces and all the holes may not line up well, but you have the information to get the job done.  You may have to call for help and get more pieces but you were better prepared because you already had the instructions.  If you don’t have the instructions or the knowledge, you’re likely to make mistakes.  Agents that wing it and agents that don’t learn this business are more likely to quit, obtain a code of ethics fine, lose their license or never quit their real jobs because they never became proficient.

  • Decide today to take learning seriously
  • Sign up for class, pay attention in class and take notes
  • Share what you’ve learned with others
  • Those that teach remember what they’ve learned
  • Ad education to your annual plan
  • Learn so you Earn

The truth, if you don’t want to be told what do for the rest of your life, learn the business.  If you want to run the business like a business become an agent that learns and agent that seeks to understand.  Learn how to figure out how to figure it out! Wouldn’t you rather be the go to person for the knowledge?  Or would you rather someone else be your boss forever?  Entrepreneurs have to be willing to learn!  With that I implore you, please take learning seriously, learn how to figure things out, come to class and put into practice what you’ve learned.

 

Digital Marketing Assessment for Real Estate Agents

Whether your building a personal brand, reinventing yourself, generate quality leads or trying to be relevant in this social world we must first answer simple questions before developing a digital marketing strategy for your business.  With all the technology available real estate professionals must step back and define what they want out of digital marketing.  We have many digital opportunities to build our strategy for the online world with social media, email marketing, lead pages, video, blogs and podcasts.
However, many agents and real estate firms don’t know where they are in this digital landscape.  If you don’t know where you are in the social media world, how will you know what to build for your strategy?  Let’s build better brands by answering a few simple questions below.
  1. Do you have a digital marketing strategy?
  2. What is your company’s mission statement?
  3. Who is your ideal client?
  4. Create a SWOT analysis.  What are your strengths, weaknesses, opportunities and Threats
  5. Does your company or agent have SMART Goals?  If not, write them down.
  6. If I google you or your company, can I find out more information about you or your company?
  7. What social media platforms are you registered on?
  8. Of those social media platforms, which social media platforms are  you actively using?
  9. How many followers, connections or friends do you have on each platform?
  10. Are you or your company tracking insights and analytics?
  11. Are you using email marketing?
  12. Are you using a CRM to manage your clients?
  13. Does your company pay for any online ads? If so, which platforms?
  14. Does your company use lead capture tools or landing page to capture leads?
  15. Are you generating business from social media, email or online ads?
  16. What do you want to portray to your followers on social media?  consider; you’re an expert in your market, first time home buyer agent, luxury agent, you know the neighborhood, your a professional, real estate is a real business for you, not a side hustle, etc…..
  17. What are you expecting out of a digital marketing plan?
  18. Is your company using video to market the company or create brand awareness?
  19. Does the company have a blog?
  20. Does the company have a podcast?
  21. What is your budget?
  22. Is there anything else we need to know about your business or current marketing plan?
  23. What is your goal for a digital marketing strategy?  Brand awareness, lead generating, engagement, etc.
  24. Are you willing to do what it takes to leverage a digital marketing plan?
If you are currently using social media, have you completed a social media assessment.  Of the social media platforms you access, do you know how many people follow you and how many you are following?  Do you know how many likes you have on Facebook?  Take the quick assessment to help with your digital marketing strategy.
The Social Media Assessment
1. Facebook Insights – who is likely to buy from you?
2. Instagram – what content gets the most views, hearts and comments?
3. Does your current content generate leads?
Once you know where you are in the digital landscape, creating a digital marketing strategy is simple.  If you are low on followers, it’s time to start targeting your network to gain more followers.  If you have followers but no engagement, it’s time to start engaging with your network.  Relationships still matter on social media.  Not just in face to face arenas.  If you have followers, engagement on your platforms, this means that you comment and others comment on your posts, then it’s time to consider ad placement and building a better online persona, and lead generating content.
In addition to becoming more intentional on social media with a digital marketing strategy, I highly recommend creating video content.  Per Pew Research “73% of adults report using the video sharing site” (Pew Research).  If this is true, by creating video you provide your brand a chance to be found online.
What are your next steps?    After answering the above questions and completing the social media assessment
  1. Create an annual content plan
  2. Break the plan down into 12 months, then weekly and maybe daily.
  3. No social media presence?  It’s time to start engaging on your networks posts.  Each agent or company will create a different strategy, but if you don’t have a presence online consider posting on Facebook business and Instagram at lease once a week.  Use appropriate hashtags for your business and location options in Instagram.  Start using the story features daily so you appear to consumers daily.
  4. So you have a social media presence, but no engagement.  It’s time to start commenting on your networks posts.  Not just a LIKE or an Emoji.  Actually have a conversation on social media.
  5. A simple social media strategy might be to
    1. post weekly
    2. create a 60 second video weekly
    3. create a story daily
    4. Create original content – the content will depend on your answers to the digital marketing assessment
  6. Use  a call to action when you post about real estate.  Or make sure your profile has a way to connect with you.
  7. Stay consistent with your posts.  If you create video stay consistent with date and time.  Or pre-post when you will create video or live video content.  Set the expectation with the date and time of your live event.
  8. Stay on task with your CRM or consider a tool like Trello.  Trello helps  you can organize your digital marketing plan so your team can collaborate and stay on track.
What are you waiting for?  Get started on your digital marketing plan today.
Follow me on Instagram  CarrieJoLittle and SmartGirl.Media

Easy Ways to Build Better Social Media Graphics!

In the world of technology, we have so many options to build info-graphics for our industry. But many of us I have no clue on where to begin.  No matter what business you’re in, it’s important to understand that your brand matters when you post on social media.  Whether it’s Instagram, IGTV, Facebook, Snapchat, LinkedIn, or Twitter, your brand matters when you post on social media. I’ve created a few tips to make sure your graphics look awesome when you share graphics.  Let’s get started!

  1. Pick the correct size layout for the platform you are posting to!
  2. Always make sure you frame out your image. What does that mean, when you create images think about how it’s perceived when your viewers are on your social media accounts. Does your post look clean or just thrown together?  Make sure you consider A-frame or a border.
  3. Choose a theme. There are many themes on Pinterest to help generate ideas. Themes include a checkerboard layout, color schemes, and you might consider posting in threes. Post a quote, then post an image, and then post something about your business. You don’t have to be like every other business or real estate agent.
  4. Personalize your post with your own images. Make sure your Camera Lens is always clean. You can buy screen cleaners almost anywhere.
  5. Simple is always better. Keep your posts simple buy only uses 7 words or less.  Are there times when you’ll add more text, yes.  But think about the consumer and how long they are willing to read your information.
  6. Think clean graphics. And always keep your fonts the same.
  7. Not sure if you have an awesome social media layout? Ask your friends or colleagues to tell you what they think about your social media people.

Graphic building tools: 

  1. Canva – I use this tool the most. I can build flyers, social media graphics, story graphics and more on the website. Then I download the graphic from the app on my phone.
  2. WordSwag – Turns ordinary images into beautiful text graphics. App driven and there is an upgrade version
  3. PicMonkey – This is one of my favorite design tools. It took a while to figure it out, but once you do, it’s great for all your social media.  I use it to make square shapes into different shapes.  For Example, I always take a real estate agents’ photo and make a circle version of the image.
  4. StorySwag – This new version of wordswag brings life to your stories on Instagram, messenger and snapchat.
  5. Ripl – every agent should pay for this app. Especially if you aren’t great at building slide shows for your listings. Create simple slideshow videos and grids that come alive when you post.
  6. Relythat – I love this app.  There is a monthly fee.  However, there is a one time sale happening now.  Wow! RelayThat is only a one-time cost of $49 through AppSumo.  Upgrade your existing account at http://relaythat.com/appsumo and join the rush!

Want to learn how to use canva?  Join my Facebook group today!  Click HERE!

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

You Have All This Stuff and No Engagement!

Social Media is a great platform to increase your bottom line.  However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content.   If you build it they will come!  Just because you have a Facebook page or an Instagram account doesn’t mean you’ll generate leads.  We all must be intentional in our marketing and with relationships.   So how do we create engagement?  What do our followers or future followers want from us on social media?

  1. They want relevant content – are you the thought leader in your market place? Tell me something I don’t know. Provide content that encourages a click, engagement or a lead.
  2. Followers want authenticity – be yourself and tell your story. We all have something to share.   I like telling my story of home ownership.  I purchased my first home in 1997 with little money down.  However, I had to pay $900 per month for five months, to the builder, until I closed.
  3. Information that makes them engage – What can you tell your audience that creates engagement? Are you running a marathon?  If so, tell your audience and encourage them to join you as you run or prepare for the race.   Do you volunteer?  Show us how you help the community.
  4. Information that makes us think – Have you ever wondered why someone would buy a house on a busy street? Me too!  Now go research why and share it.
  5. Video that makes your audience watch, listen or read. –  Are you renovating your home?  Show me the before, during and after.  One day I’ll show you my closet!  Create short video clips then piece them together in iMovie or VivaVideo.   Become a brand ambassador for your business.
  6. The power of the Hashtag on Facebook and Instagram. Hashtags are a group of words the bring a conversation together.   Test Hashtags by following your favorite businesses or television shows on social media by searching for their Hashtag.  I follow the #GoodDoctor on Twitter to join the conversation.

Take the necessary steps to build your social media, engage with your followers today!

Are You Branded on Social Media?

Selling real estate today is much different from the 80’s, 90’s and early 2000’s.   I started selling real estate in 2001.  Then we walked, cold called and asked our sphere of influence for referrals.  Creating postcards, emails and newsletters was simple.  We used tools like publisher and adobe illustrator to design marketing.  Today any agent can take over a market simply by building a social personality that shares relevant content, important community information with an authentic persona.  In the world of real estate, agents are in charge of managing their brands.  The current trend for many companies is to allow agents to co-brand.

Building a brand in real estate is essential for online marketing.  Who we are in direct marketing and in person must translate to the digital space.  If you are a direct marketer in real estate making the transition in brand awareness on social media, email, blogs and your website is not a difficult task.  Today, there are tools like Canva that make it easy for any agent to build creative work that can be redesigned in seconds for any social platform.   There is no excuse, every agent can compete in the online arena.

  • Do you want to be relevant in a few years? If so, it’s important to become an online personality.
  • Do you have a personal brand? If not, get started NOW, not tomorrow.
  • Does the consumer know who you are before they schedule an appointment with you? Not sure, google yourself and check your following on your social media accounts. If we can’t learn about you, neither can the consumer.
  • Are you posting and receiving engagement from your network? Not sure, Go Check!
  • No Engagement? Don’t worry, start responding to posts. Not just your posts, your networks posts.

A personal brand is, “the practice of people marketing themselves and their careers as brands. … Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.” (Wikipedia)

The next generation agent is good at this.  They’ve been using technology for as long as they can remember.   I remember when my oldest son was three years old.  His childcare center offered computer classes.  24 years later he a computer whiz.  My most recent college student has her own online brand.  The youngest of the group is building his own YouTube channel.  They are just good at tech, not because they took classes, it’s because they always had an opportunity to use the technology.   If you’re not good at the technology, start playing with it.   Trial and error can be the best way to learn.

Building your own personal brand will put you in front of the consumer before they have an opportunity to meet you.   I always find it fascinating when I’m approached and someone says, “Carrie, I feel like I already know you.”  Our sphere of influence is an important part of helping our businesses thrive.  We count on our friends, family and past clients to be our Brand Ambassadors.  We want them to tell people how “fabulous” we are as agents.  The same applies to online, we need our social pages, email marketing, YouTube channels and traditional marketing to showcase our personal brands and our expertise.  Generating new business and repeat business has never been so easy.  The internet doesn’t turn off.  The idea that the consumer can find us 24 hours a day should excite all of you.

Showcase your brand on all platforms.  Are you and your business recognizable on Facebook, Twitter, Linkedin, Snapchat and Instagram.   Are you a brand or are you all over the place?   Take inventory of your social media today.

The Top 7 Reasons We Don’t Act on Social Media!

Acting is often the easiest step to take when starting something new.  So, why won’t we ACT?  There are many reason we don’t act or simply start.   When I educate agents on social media and digital marketing, the comments I hear include:

Carrie, “I’m just too old.”

“I don’t want everyone to see my personal information”

“What if I make a mistake?”

“I don’t have time to learn something new.”

“Who has time for this?”

“I’m not sure where to begin”

The list goes on and on.  Many have excuses, however, if the truth be told, the way we engage with consumers is changing.  If we don’t ACT on Social Media, we might be replaced by the agent that is willing to ACT.

Maybe I can help.  If you are challenged with the Top 7 Reasons We Don’t Act on Social Media, I have solutions for you.  Don’t let the 7 Reasons keep you from acting.

1. Not sure where to begin? Pick one of your social media accounts and schedule time to learn it.  Have conversation with the people on your personal page.  If you have a business page, share content about your communities, your listings, upcoming events and things to do in the areas you farm.

2. I don’t have time for social media. No time for social media?  Really? You have time to build a brand, generate leads, and build relationships.  We do this everyday.  If you adjust your week and schedule your social media marketing, you can take time to be social.   There are many ways to plan your social media marketing.  You may choose to take 15 minute a day to market on social media.  Another option might be to take two hours, one day, a week to pre-schedule your marketing.   What works for you?  How much time do you spend talking in the office?  Take this time to plan your social media.

3. I don’t know the rules for advertising on social media – The rules are simple.  Read the terms of agreement for social media.  Facebook wants you to have a business page if you are selling something.  Adhere to real estate license law and the Code of Ethics.  If your goal is to generate a lead when you post on social media, make sure the average consumer knows who the sponsoring brokerage is, don’t share other agents listings without permission and don’t share anything that’s a violation of Fair Housing.   Think before you post.  If it doesn’t seem right, it might not be ok to post.

4. I don’t have any followers! You didn’t have buyers and sellers when you became a real estate agent.   THINK!  How can you gain followers on social media?  Add your social media links to your direct mail marketing, to your email signature, and invite your sphere to like your pages with an email blast.

5. Video – No way, I do not want to be seen on camera. I am with you on this one!  I don’t like to be seen on camera.  I don’t even like to watch my own videos.   If the truth be told, I create video and avoid watching them.   When I was a teenager I would break out in a sweat if I had to speak in front of the class.  Couldn’t figure out why.  Now I know.  When you know your subject speaking in front of people or video is easy.  So, If I can do it, you can do it.

6. I don’t know what to say on video or Facebook Live, Instagram Live or Periscope. Just like talking to your clients you can talk on video.   When you became a new agent, you were scripted.  We used notes to speak intelligently to our clients.   That’s exactly what you’ll do when creating video.   Script yourself.  Use bullet points to begin.  If you’re extremely uncomfortable have someone interview you.   Try the prompter app from your Google Play Store or your Apple App store to get started.

7. Procrastination – most struggle with not starting because of anxiety and stress. We often procrastinate because learning something new might be difficult.   Don’t let putting off something new.  Start using social media on purpose today.

Social Media has been around for years.  Many of the early, non-college students, began using Facebook in 2008 or 2009.   If you were lucky enough to start using social media in the early adoption years, understanding the functionality is easier to understand.  If not, don’t waste another day.  Integrate social media marketing into your business plan.  Visit my YouTube channel on Facebook and get started today.

Drip Campaigns Saved My Life!

As an agent, I am overloaded with inquires, potential clients, future clients and the ones that need my attention right now.  Chaos was my best friend.  My daily routine was working in chaos.  I had to do something.  So I did, I started using a drip campaign system that freed up at least 2 hours a day of my time.  More time to work with clients, writing and lead generation.  I was already using Mailchimp as an email marketing tool for my clients, however, I needed more.

I love using Mailchimp for email marketing.  It works great when sending e-blasts to clients, agents, and strategic partners.   This awesome tool to keeps me in front of my past clients, current clients, agents that request my schedule, and updates on the market place. Although I really love Mailchimp, I’ve come to realize that in order to be successful you need a drip campaign system.  What is a drip campaign?

A drip campaign is an automated process that provides relevant information to your buyers and sellers based on their current stage in the buying and selling process.  The campaign sends automated emails or text messages to your clients based on the emails or text messages you choose.  Many systems have pre-created campaigns.  Click and go!  Takes seconds.  I use Liondesk, a great tool for only about $25/month.   I stay in front of the client while I work with active clients.  No excuse, my buyers will always know I am in the business of selling real estate.

Things to know about Drip Campaigns:

  1. Drip Campaigns help you follow up with your clients automatically.
  2. Agents can build their own campaigns that send auto emails based on the information you want them to have.
  3. These campaigns keep you in front of the buyer or seller so they don’t forget who you are.
  4. Gives you the freedom to work with your “HOT clients” while the client in the incubation phase, receives timely updates on the market and the areas they’re interested in. Keeps you “Top of Mind” with the future client.
  5. Using a drip campaign let’s your clients know that you are still in the business of selling real estate.
  6. Allows you to re-direct your database to your social media or website.
  7. Drip campaigns can be used for past clients, current clients and future clients.

Example of a drip campaign:

Lead signs up for your offer on Facebook –>3 days later you send a new email with market information –> 3 days later you provide a link to “What’s Your Home worth” –> and so on.  Great content keeps the consumer clicking –> you follow up via phone, email or text and schedule the appointment.

Choose 4-8 collegesthat match youracademic profile.

Once you’ve selected the best CRM start a drip campaign right away.   Always ask for the new lead.  You have not because you ask NOT.  Most buyers start the home buying process online months before they reach out to an agent.  So make sure you’re the agent of choice.  Top of mind all the time.  And by the way, When you upgrade your mail chimp account, building drip campaigns is are easier to build for any business.

Snapchat, Instagram or Messenger Stories – And the Winner is?…….

A few years ago, my kids started using an app called Snapchat.   Of course, I had no idea about the app until over hearing on the news that Facebook wanted to buy it.  And yes, if Facebook wants to buy an app, I needed to download it and try it.  My daughter, Lauren, said, “mom, there is an age limit”.  She almost had me.   I’ve been using Snapchat for a few years.  The only reason I used the tool was to keep up with technology and to keep up with what my IMG_5490kids use for social media.  And yes, my teenagers are using Snapchat more than any other social media.   Snapchat launched in September 2011 and any millennial or i-generation user has a 6-year jumpstart on many of us.

Snapchat, Instagram or Messenger?  Each of these apps give the user the ability to build a story board. But with three options, where should we build our stories?  If you’re not familiar with either of these apps, anyone using these apps can build a story where the message self-destructs in 24 hours.  Each of these apps have history.  Instagram is known for images and 60 second videos.  Messenger is Facebook’s private message tool.  And Snapchat is the first app that create the self-destruction message, then in 2013 they added the 24-hour story board.

Snapchat has dominated stories in their App since October of 2013.  Instagram launched their version of stories in October of 2016.  And on March 9th, 2017, Facebook released their version of Stories.  Anyone using Facebook Messenger can build stories similarly to what Snapchat and Instagram are already doing.

Instagram stores

  1. Build a story
  2. Create private messages for people you select in your Instagram contacts
  3. Features a live streaming option
  4. Upload recent photos to your stories
  5. Add current photos
  6. 15 second videos
  7. Add a filter
  8. Build a story with the hands-free option
  9. The boomerang app integration
  10. Add text, emoji’s, write with a highlighter or color
  11. Re-purpose your videos and images on other social sites

Messenger stories+

  1. Build stories
  2. Create private messages for people you select in Facebook
  3. Upload photos from your mobile device
  4. Filter categories
  5. Add text, emoji’s, draw and write with color
  6. Integrated their “Write Something” feature
  7. Take photos for your story
  8. Add 15 second videos
  9. Make phone calls with messenger
  10. During the call use filters
  11. Re-purpose your videos and images on other social sites
  12. Chat in groups

Snapchat Stories

  1. Build stories
  2. Create private messages for your Snapchat followers
  3. Use filters
  4. Snapchat also has fun filters – a few change your voice
  5. Discover – learn, read or listen to news and shop.
  6. Build your own geo-filters
  7. Add emoji’s, write, draw and add text with color
  8. Add your bitmoji character
  9. Call feature
  10. Build snapchat groups
  11. Build reusable stories
  12. Re-purpose your videos and images on other social sites

And the winner is………

The winner is where your network is!  If you weren’t an early adopter of Snapchat, start building stories for your network.  If your network is on Facebook, start there.  If you’re a real estate agent here are a few ways to begin building your story:

  1. Talk about the communities you serve
  2. Home ownership tips
  3. Steps to purchasing a home
  4. The fastest way to get your home sold!
  5. How to reinvest your tax refund.
  6. Do you work in the luxury market? Share hidden secrets
  7. Remember when sharing not show another agent’s listing without permission. If the home was yours you wouldn’t want an agent walking through showing your valued possessions.  Think before you add content to a story.
  8. We want to know interesting tips but we don’t need to know the details of your last inspection.
  9. Show us your park district or your favorite restaurants.

When you look at the 3 apps, Snapchat is the clear winner for building stories.  Their filters are higher quality, the functionality of the tool is much easier to use, and Snapchat is for the next generation.  This is where they are and it’s clear they want to watch short videos.

All 3 apps can serve you well.   When messenger launched their version of stories I used it immediately.  I have a much larger following on Facebook. Therefore, I could see immediate results.  People are engaging on Facebook messenger because I use Facebook.

Not sure where to begin?  Follow me on Snapchat, Messenger and request me as a friend on Facebook messenger.   Pick one and get started!

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!