IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

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The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

The Social Media Sip – Chicago Two Dates in June

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

June 4th and June 18th.  Social Media Live and done right.  Click to get your tickets today.

June 4th – Tickets

June 18th – Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

The Social Sip – May 3rd

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

May 3rd at 6pm to 8pm.  Social Media Live and done right.  Click to get your tickets today.

Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

Own Facebook with 15 Minutes A Day

Build your Facebook presence with only 15 minutes a day.  Whether your new or seasoned with social media, I’m sure you would agree scheduling time to create your social media marketing is essential for today’s agent.  In 15 minutes or less, agents can create original content, re-purpose content or share content.    Here’s how:

Beginner Facebook

  1. Schedule time to post. If you schedule your Facebook marketing Monday – Friday at 9:30am, stick to it.  Facebook Business pages have a scheduler.  This way you can share content when you know your users are online.  Say you have clients at 9:30am today.  Reschedule your 15 time of social media scheduling.  The next day spend 30 minutes instead of the 15 minutes to schedule your social media.
  2. Find relevant content for your market place. com/members has real estate created content built for NAR members.
  3. REALTOR Magazine is another great source for content.
  4. If you have listings Share those listings and write a short “Call to Action” to get your followers to click.

Active Facebook User

  1. Everything already listed
  2. Start creating LIVE events. Go Live on Facebook and share information about the city you work in.   The top restaurants in the area.  Market Trends.  Steps to home ownership.  Top 5 ways to make your home sell.  (Create your own list of ideas for Live Streaming)
  3. Download your live videos to your mobile device and upload that video to YouTube. A great way to build a channel and reach a different audience.

Advanced Facebook User

  1. Build infographics on Canva.com.
  2. Schedule LIVE events with your email list. Tell them when you are going LIVE and create the, “I can’t miss it event”.
  3. Build a Facebook widget with Shortstack. Shortstack gives you the ability to create tabs on Facebook.   Create your first tab with a link to your real estate website and never pay an additional fee for IDX.
  4. I use Mailchimp for email marketing. Most email marketing platforms provide opt in forms.  Build an opt in form to build your email list.
  5. Take your 15 minutes a day and get your social media posts scheduled for the next 7 days using automation tools like Hootsuite or buffer.   Schedule one day a week and work on your strategy for an hour and forty five minutes.  Then go back to working with your clients.

Not sure how to begin?  Take advantage of my free social media editorial calendar now when you click here to download.  Don’t feel overwhelmed.  You won’t grow if you don’t start.  If you start and lose track, get back on schedule and start again.  There are many days where I play catch up on social media marketing.  Until you can hire a content marketing assistant, take ownership of your social media presence today.  Don’t get left behind in the digital world.  Keep up with the next generation agent today.   The best way to complete is to have a plan.

Start with my editorial calendar today

7 Steps to a Digital Office

So, you want to go digital?  The beginning of the year is the best time to integrate something new into your real estate business plan.  Many real estate offices are taking the plunge into the paperless arena.   Many agents, including me, work out of our homes, cars and the local coffee shop.  Therefore, going digital is the best thing to do.  What does a Digital Office look like for Real Estate?  A digital office provides the ability to access documents and e-sign a document from any mobile device or computer.  Agents can do social media marketing, manage their clients and drip campaigns using apps.  Taking your business digital is easy.  It’s as simple as starting with the next transaction.   What might a digital office include:

  1. Online Transaction Management – a place to manage your transactions. Many products include document storage, emailing directly into a transaction, the ability to add clients into the transaction to they have access to the documents.  I like using Docusign Transaction rooms because it includes an e-signature tool, the ability to add office staff, transaction information, the option to fax, email, break apart a document and more.  My favorite is the ability to access any document from anywhere using DTR app.
  1. Digital Automation – This could mean many things. Digital automation might be your office phone service.  Using a phone service like Nextiva helps small and large offices accept phone calls from the office or any mobile device, transfer calls and build an automated option for transferring phone calls to the agents in your office.
    The ability to access your clients using a cloud based CRM like Lion Desk.  Lion Desk is a full-service Client Relationship Management tool that give the agent the ability to create drip campaigns, manage transaction commissions, video emails and more.
  1. Email Marketing – Email marketing is a great way to stay in touch with your entire database. Lion Desk can also be used for this purpose.  I also use MailChimp for my clients, open house emails, REALTOR® email marketing and more.
  1. Blogging – This is where I lost most of you. Blogging takes time.  As I write this message I think about the time I started blogging.  Writing 500 words for a blog everyday wouldn’t work for a real estate agent.  Unless you have a team.  There are many tools any agent could use to add blog posts without writing something new every day or every week.  I love the REALTOR tool HouseLogic.  This website has pre-created content that an agent can use to build their social media platforms or blogs in minutes.
  1. Social Media Marketing – SM marketing could easily be a blog post by itself. With that said, marketing your brand, listings and expertise via social media will take your brand to a new level. It is a must to compete in today’s market.  Agents have the ability to market their listings for little to no cost.  Share content and create leads using landing pages.  One of my new tools is leadpages®.  I use leadpages® to offer free downloads to agents and my real estate buyers and sellers.  Click here to download my free tips to building a social media presence. carries-slack
  1. Office and Group Collaboration – Are you working on a project in your office, maybe brainstorming with agents in a mastermind group.  If so, check out SLACK.  SLACK is a free team messaging tool.  Innovate and create with SLACK.  My favorite face to face tool is appear.in. This live face to face app or web version allows anyone with up to 8 people to have a private or public meeting.   If you have a private session with me, we will most likely meet in my in/smartgirlmedia room.  Knock, I just might answer one day.
  1. Back Office Communication – How are you communicating with your office? Before investing anything new check out your MLS tools.  Our MLS in Northern Illinois workplace-wordlogoprovides the ability to post upcoming events, meetings, and office information on the MLS Dashboard.  If you don’t have that option, consider creating an intranet page that is agent only access.  My favorite option is Facebook at Work.  Facebook at Work is just like having an intranet, a place to collaborate and a social media page for just your office.  Add documents, photos, live stream video, create groups and more.  This one is a must try for any business.

As I always say, start with one thing!  You can’t get it all done over night.  Integrate one new thing each month or each quarter.  Building a digital business takes time. If you try to integrate it all at once nothing will get done. Where ever you begin, all these great tools can be accessed from a computer or mobile device.  Do your research and make the switch to a digital office today.

The Social Media Lead Generation Code™

How many connections do you need to generation a new lead on Social Media?

Before jumping into how to generate a new business, let’s define “LEAD”.  A lead is anyone that has an interest in what you are selling or offering.  Real estate agents sell real property and we also sell who we are as experts in the industry.  Any real estate agent can generate a lead on Social Media if the right steps to are applied.

Where do leads come from?

lead-sources

These potential funnels can all come from Social Media. With that in mind, how many connections will you need to generate a lead on Social Media. The truth?  It’s up to you and how you actively use your social platforms. There is no secret formula but there is a formula for each real estate agent that actively engages on Social Media. The conversation formula on Social Media will be different for everyone. Let’s look at it like this. If you have only 100 friends on Facebook the likelihood of generating 100 leads is unlikely.  Why? Because you aren’t actively using the tool to build connections and networks. If you have 4000 friends on Facebook your reach is much stronger. The more “friends/connections” you have on Facebook the larger your network.  If you have 100 or 4000 friends on Facebook and you don’t engage with those friends, you won’t generate a lead. If you engage with a small or large number of “friends” you’re more likely to generate a lead.  Of course having a larger network provides more opportunity to generate a lead.

It’s just like attending a networking event. If you bring your business cards to a networking event, sit at a table, and do nothing, you will not generate a new lead.  The same is true on Social Media. If you only hire a company to post content to your Social Media pages on your behalf you aren’t building a strong network of potential leads and referrals.  In addition, if you’re never involved in engaging with your network, it’s like having your own library.  People will check you out and never spend a dime with your firm. You’re basically giving information away for FREE. Engagement on Social Media is more important than LIKES and content. It’s okay to have someone post on your behalf so you stay relevant.  But it’s also just as important to be involved with your social networks.  Own your social media platforms.  If you’re not talking to your friends another real estate agent will.

To generate more leads on Facebook or any social platform you must engage with your friends, networks, business followers and those that follow you.  If you simply watch Social Media, post content, and LIKE posts, you are missing out on an opportunity to generate a lead or new connection.  Sharing your own content is important but it’s just as important to be engaged with those that post on Social Media. The more you engage the more likely others with engage with you.  Then when you comment and build a feed with information people want to read those followers will engage with your posts.

Don’t just post information.  Go back to your pages and engage with those that engage with your posts.  Go LIVE on Facebook and share great content to encourage engagement.  When your network engages with you the more likely you will sit at the top of their newsfeeds.  And yes, you will generate a lead.  In April of 2016 I went LIVE on Facebook and my topic was, “Let Me Negotiate Your Down Payment”.  That post was only 2 minutes and generated 10 leads that resulted in 6 closed deals in 4 months.  If I can do it, so can you.

Lead generation is achievable.  Once you generate a lead the next challenge is acquiring that client.   The best agents are those that believe in home ownership.  When you authentically believe in what you are selling you are more likely to convert that lead into a client.   When you believe in home ownership it will be communicated to your clients authentically.

So, what is the Social Media Connection Code™?  The Connection Code™ is up to you.  Use Social Media on purpose.  Connect, engage, communicate, post videos, content that people want to read and “GO LIVE”!  The more connections you have on social media the more likely you are to generate a lead.

 

So You Say You Want a Real Estate Mentor

At least once a month I have the privilege of training 150 to 400 new real estate agents in Northern Illinois for our multiple listing service.  I enjoy speaking to the newbies because they are extremely motivated and ready jump in start working with buyers and sellers.  Whenever I teach I always provide a lead generation tip that can be used immediately.  Really, this is my way to get an agent to sign up for more classes.  Many new agents just want to know how find a buyer or seller without spending additional money in the first few months of their career. And what’s great about our multiple listing service is that you can find potential buyers, sellers, move up buyers, people that are likely to list, pre-foreclosures, a list of addresses from a specific subdivision and more.  If you can think of a way to generate a lead it can probably be found in one of the tools provided by Midwest Real Estate Data.   By the end of our 3-hour class I have agents that are ready to learn and I many are looking for a mentor.  I’ve been asked to be a mentor after, just about, every class.

So let’s talk about mentorship and what it really means to be a mentor.   “Mentorship is a relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person.” (Wikipedia)  The key word is “guide”. Many new agents need a mentor but they also need a trainer and or a Coach.  So before you ask someone to be your mentor think about what you really need.

 

 

mentorship (2)

Mentor – Someone that provides guidance to someone that is less experienced.   This person mentors someone that WANTS to LEARN.  If you are unwilling to learn it will be hard to work with a mentor.

Trainer – A person that teaches a skill to another.  (Webster)

Coach – “Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goals.” (Wikipedia)  Coaching often differs from a mentorship.  A coach often provides tasks and objectives to the person being coached.  A coach can also follow up to keep an individual on tract to reach their goals.

So who do you need help from?  A Mentor, Trainer or a Coach?  You may need all three.  However, as a new real estate agent training is extremely important in your real estate career.  Learn the tools, learn how to generate leads, create a market report, how to negotiate and close on a sale.  Then once you have a working knowledge of the tools find a mentor.  Your sponsoring broker may recommend a mentor from the office.  Then, when you are ready, hire a coach.

Always remember the person you may want as a coach just might need to be your mentor.  The person you want as a coach may need to be your trainer.  And the person that you want as a mentor may be an awesome coach.

Revolutionary Tips to Farming Off-Market Leads

Off Market leads are a great way to generate new business or should I say, “New Listings”. Off market leads include cancelled or expired property previously listed in the multiple listing service. Agents that truly target off market leads are extremely consistent with their marketing. Ways to located off market properties include:

  1. Take advantage of your MLS off market search options to search for properties that expired or were cancelled.
  2. Expired properties expire at midnight. If you’re a night person check the list at night.
  3. Listing agents are often strategic when it comes to when a property might expire. I love the holidays.  From December 31, 2015 to January 2, 2016 I found 2094 expired properties in the MLS I am currently a member.  When I searched cancelled properties from August 15th, 2015 to September 30th, 2015 I was able to find 13,774 properties that were most likely strategically taken off the market.  Once our children go back to school in the fall, families decide to wait to sell.
  4. Are you using a tool called “Realist” owned by CoreLogic? Take advantage of this tool. You can download a mailing list in minutes.  Labels and a spreadsheet that can shared with your marketing department.
  5. Consider searching for expired properties daily. Many home owners are unaware that their home is off the market.

Marki Lemons-Ryhal and I shared our tips on Blab.  Watch the replay now.


Now that you have a new lead generating list here are a few ways to market to that potential seller

  1. Send a hand written note. Yes, it’s that simple. I would open a handwritten note faster than a letter that appears to be marketing.
  2. Create a direct mail
Information on the market Statistics on market time Has the market improved? If so, tell the seller in a DM piece
Tips to prepare for the next market or Spring market How to sell during the Holidays. Share relevant content in your Direct Mail Campaign then share the same content on social media.
Provide a Free download using www.LeadPages.net If you aren’t great with stats consider CoreFact
  1. Integrate your social media in your direct mail marketing.
  2. Take advantage of the new Cloud CMA Lead generation tool. What’s my home worth.  It will only work with your MLS for the area the MLS supports.  Click to view my link.  If you fill it out “I WILL GET A LEAD” J  Check out my lead generation tool and then create your own from Cloud CMA.  Don’t have it?  Go to CloudCMA.com.
  3. Cold Calling is not dead. Just don’t ask me to do it!  If you decide to cold call I recommend that you leave a message and provide at least three ways to be contacted Ie: phone, text or email.  Agents are hanging up.  If you are calling a cell phone we can how many times you called.  By the time the potential lead answers the phone you will definitely find out that you won’t get that listing.
  4. Remember “Stay consistent”. It’s taking 6 to 8 touches to generate a sale. In our case lead.

 

Click to  Sign up Now! for Carrie’s email tips & upcoming classes