Real Estate Beyond Social Media

Social Media is one of the best ways to build any small business.  It’s easier and faster to generate a lead in today’s market than ever before.  In the early 2000’s I remember when we had to place a buy newspaper ads, door knock, put out doorknob bags, cold call and send direct mail marketing to compete in this industry.  We also built our businesses with our friends, neighbors and family.  Also known as your sphere of influence and relationship building. Some of us actually used a fax machine to send flyers.  This was the every day hustle for most real estate agents.

Today, I use Social Media to build relationships, connect with friends, colleagues, and education.  Social Media has changed the way I generate leads and close deals.
Although, social media has changed the game, real estate agents need to know the basics of the business.
Beyond Social media we need to understand the rules, how to work with buyers and sellers, how to explain statistics, know our markets, manage a transaction and follow up. You can be the best social media marketer, but if you don’t get the basic skills of selling real estate you will end up losing clients or building a successful business.
Every month I have the opportunity to teach approximately 200 new real estate agents. When your agents come to class the only thing they want is a paycheck.  In most cases the newbie agents signed up thinking they were getting a “Real Job”.  Someone forgot to tell them they were responsible for generating their own business.  I’m often asked if I can coach or mentor agents.  I am always happy to help you spend your money, but before I do, there are so many tools available to help with becoming a better agent.
  1. Take all the free training from your brokerage – if it’s not free,  why?  If you are paying monthly fees to have your license with a firm, why are spending extra money for training?  If you signed up for a 100% company, then I can see why you pay for training.  You signed up to make all the money when you close a deal, so the company holding your license needs to make money too.  Basically, 100% is 100% for a reason.  If the truth be told, 100% of nothing equals nothing.  You could easily be the broke agent if you don’t get training.  So educate yourself!  On-demand learning.  Join Marki and I in Real Estate Live with Carrie & Marki, where we educate agents on Facebook.
  2. Sign up for every free course provided by your local association.  It doesn’t matter who you sign up with, 100%, flat fee, or a split based firm, you can get the training if you seek it out.
  3. Sign up for every MLS class.  In my market our MLS trains you at no additional cost. You do pay for training in your dues, but you can show up to class for “FREE”.
If you take advantages of training you will be better off than agents that have been in the market for years.  Once we think we’ve learned it all, we stop learning.  Go get the education and keep learning.
Here’s what hard, we want to go from not understanding to understanding everything there is to being a real estate agent overnight.  It just won’t happen.  You have to become a learner of the business, work longer hours than a regular Monday through Friday job, and become an entrepreneur.
“It takes 10,000 hours to become an expert”  Malcolm Gladwall
My full time job will not accommodate your part time effortsMarki Lemons-Rhyal 
Do you want tips on how to start in your first six weeks of business?  Click here for my jump-start guide to beginning in real estate.
Follow me on Instagram and Instagram TV

You are a new agent! Where will your business come from?

When the market is good, more people become real estate agents.  When the market isn’t good, we lose agents to the Monday through Friday workplace.  The agents that stay in the business through the tougher times understand what it is like to generate business.
Lead Generation
However, when you’re new to the business or coming back to the business, the hard question is, “Where will your business come from?”  If you’re a social media watcher, many agents make our industry look easy. And there are agents that you never see in social media that also make this business look easy.
In 2001, non of us were thinking we’d have our own personas online.  Today, I can show you my business and how I work.  I can hire photographer, take awesome photos and give the idea that I’m successful.  Maybe it’s true or maybe, I’m “Faking it until I make it.”  Don’t fake it.  Share your journey on social media and provide awesome information!
For those of us that watch social media, you miss out on the behind the scenes of a REALTOR.  For those agents that have a huge social following and are successful, many times you don’t see the late hours of paperwork catch up, email catch up, marketing work, follow up, showing homes, creating market reports and putting out fires.  In addition to getting new business.
Home Ownership
So, where will your business come from? 
  1. The people you already know.  Make a list with name, phone number, address, email address and social media accounts.
  2. If you’re new to the business you need to practice the business.  Create a market analysis for your neighbor and practice the presentation.  More than one neighbor. The benefit of doing this is when the time comes to list a home you’ll already have some level of comfort when presenting to someone you don’t know.
  3. Go on broker open house tours. Learn the inventory available and practice using the lock boxes.
  4. Show homes to your friends.  Don’t inconvenience sellers.  Show vacant homes.  This is not HGTV folks.  Practice scheduling and using the lock box app or key.
  5. Walk your neighborhood and put doorknob bags on each door with community information, market updates and things to do in the area and ask for real estate business
  6. Have an event in your neighborhood.  Not sure what to do?  How about having the “Cup Cake” food truck at your house or the “Ice Cream”Truck.  Give out free ice cream or Cupcakes.  Become the neighborhood go to person.  It took me 7 months to become the household name in 2001 when I started selling homes.  Consistency works!
  7. Sit other agents open houses from your office.  A great way to practice talking the “Real Estate Talk” and gaining new buyers.
  8. This is a relationship business.  Keep building relationships.
Here is the key!  You have to start somewhere.   The hustle, working hard and networking is real.  You must work if you want to be successful in this business. Don’t expect your company to give you business.  You are in the entrepreneur business, so let’s get to work and build our real estate businesses.
Keep coming back for new agent tips!  Follow me on Instagram for live shows on real estate.  CarrieJolittle

No Leads on Facebook? I have the Solution!!

I was recently asked this question…… 📽 ⭐I’ve been creating videos for 30 days on Social Media and still no leads. Guess What? I have the solution. ⭐🎥

If you are creating videos consistently and still no leads, then you must make a few adjustments.

1. Create different content. Are you boring? Get rid of the same old content. Tell your network something new and relevant.

2. Engage with your network – like and engage on their posts consistently.

3. Invite people to your business page. They will come if you just ask.

4. Connect with more people on Facebook – you need a bigger network – your network determines your net-worth

5. Create content in your business page – then boost it two days later with a landing page

6. Create a YouTube channel with your videos – horizontal videos only

7. Consistency is key. Keep creating and building content with video. Houses aren’t built in a day and neither will your social media.

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today!

You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. You also have the option to upload video directly to your account from your laptop.  A feature that isn’t available for Instagram.   I’d be the first to say, it’s hard for me to watch in vertical since our television shows video in horizontal view.  It might just be my generation.  But maybe this is how Instagram and even Snapchat are changing the game of vertical video.

Take your social game to the next level with IGTV:

  1. Download the app today. Apple and Droid and connect your Instagram account carrie igtv.pngwith IGTV
  2. Connect your business page to IGTV – Once you upload your video you’ll have the option to share your video to your business page.
  3. Give your video an awesome stand out title
  4. Write a description and include #hashtags
  5. Use your Instagram story to redirect people to your IGTV account. Tell your audience how to find you.
  6. If you are using direct mail add your IGTV account to your direct mail. Allow the consumer to watch your business online.
  7. As of today, IGTV is now integrated in Instagram.  Start watching and Creating today.  Just click in the top right hand corner after you’ve downloaded the new app.  Make sure you’ve updated your Instagram app.

What are you waiting for?  Be one of the first to add IGTV to your social media marketing campaign.   IGTV lets anyone that wants to create become the creator of their own brand. Leverage the technology today.  Follow us on Carrie on IGTV today.

Agents to follow on Instagram:

SheenaSells

MarcLittleREALTOR

CarrieJoLittle

 

 

The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

The Social Media Sip – Chicago Two Dates in June

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

June 4th and June 18th.  Social Media Live and done right.  Click to get your tickets today.

June 4th – Tickets

June 18th – Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

The Social Sip – May 3rd

Join Marki Lemons-Rhyal and Carrie J. Little in West Chicago for the Social Sip.

May 3rd at 6pm to 8pm.  Social Media Live and done right.  Click to get your tickets today.

Tickets

the social sip (5)

The Social Sip

The Business of Social Media

6pm – 6:20 – Networking

– Facebook Ads That Work

– Instagram and Facebook – Integrating the two

– Build a Content Marketing plan

– Convert viewers into Closings

Wine & Beer and Heavy Appetizers

Sponsored by First American Title and Champagne Closings

smartgirlmedia.com

 

10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

Own Facebook with 15 Minutes A Day

Build your Facebook presence with only 15 minutes a day.  Whether your new or seasoned with social media, I’m sure you would agree scheduling time to create your social media marketing is essential for today’s agent.  In 15 minutes or less, agents can create original content, re-purpose content or share content.    Here’s how:

Beginner Facebook

  1. Schedule time to post. If you schedule your Facebook marketing Monday – Friday at 9:30am, stick to it.  Facebook Business pages have a scheduler.  This way you can share content when you know your users are online.  Say you have clients at 9:30am today.  Reschedule your 15 time of social media scheduling.  The next day spend 30 minutes instead of the 15 minutes to schedule your social media.
  2. Find relevant content for your market place. com/members has real estate created content built for NAR members.
  3. REALTOR Magazine is another great source for content.
  4. If you have listings Share those listings and write a short “Call to Action” to get your followers to click.

Active Facebook User

  1. Everything already listed
  2. Start creating LIVE events. Go Live on Facebook and share information about the city you work in.   The top restaurants in the area.  Market Trends.  Steps to home ownership.  Top 5 ways to make your home sell.  (Create your own list of ideas for Live Streaming)
  3. Download your live videos to your mobile device and upload that video to YouTube. A great way to build a channel and reach a different audience.

Advanced Facebook User

  1. Build infographics on Canva.com.
  2. Schedule LIVE events with your email list. Tell them when you are going LIVE and create the, “I can’t miss it event”.
  3. Build a Facebook widget with Shortstack. Shortstack gives you the ability to create tabs on Facebook.   Create your first tab with a link to your real estate website and never pay an additional fee for IDX.
  4. I use Mailchimp for email marketing. Most email marketing platforms provide opt in forms.  Build an opt in form to build your email list.
  5. Take your 15 minutes a day and get your social media posts scheduled for the next 7 days using automation tools like Hootsuite or buffer.   Schedule one day a week and work on your strategy for an hour and forty five minutes.  Then go back to working with your clients.

Not sure how to begin?  Take advantage of my free social media editorial calendar now when you click here to download.  Don’t feel overwhelmed.  You won’t grow if you don’t start.  If you start and lose track, get back on schedule and start again.  There are many days where I play catch up on social media marketing.  Until you can hire a content marketing assistant, take ownership of your social media presence today.  Don’t get left behind in the digital world.  Keep up with the next generation agent today.   The best way to complete is to have a plan.

Start with my editorial calendar today

7 Steps to a Digital Office

So, you want to go digital?  The beginning of the year is the best time to integrate something new into your real estate business plan.  Many real estate offices are taking the plunge into the paperless arena.   Many agents, including me, work out of our homes, cars and the local coffee shop.  Therefore, going digital is the best thing to do.  What does a Digital Office look like for Real Estate?  A digital office provides the ability to access documents and e-sign a document from any mobile device or computer.  Agents can do social media marketing, manage their clients and drip campaigns using apps.  Taking your business digital is easy.  It’s as simple as starting with the next transaction.   What might a digital office include:

  1. Online Transaction Management – a place to manage your transactions. Many products include document storage, emailing directly into a transaction, the ability to add clients into the transaction to they have access to the documents.  I like using Docusign Transaction rooms because it includes an e-signature tool, the ability to add office staff, transaction information, the option to fax, email, break apart a document and more.  My favorite is the ability to access any document from anywhere using DTR app.
  1. Digital Automation – This could mean many things. Digital automation might be your office phone service.  Using a phone service like Nextiva helps small and large offices accept phone calls from the office or any mobile device, transfer calls and build an automated option for transferring phone calls to the agents in your office.
    The ability to access your clients using a cloud based CRM like Lion Desk.  Lion Desk is a full-service Client Relationship Management tool that give the agent the ability to create drip campaigns, manage transaction commissions, video emails and more.
  1. Email Marketing – Email marketing is a great way to stay in touch with your entire database. Lion Desk can also be used for this purpose.  I also use MailChimp for my clients, open house emails, REALTOR® email marketing and more.
  1. Blogging – This is where I lost most of you. Blogging takes time.  As I write this message I think about the time I started blogging.  Writing 500 words for a blog everyday wouldn’t work for a real estate agent.  Unless you have a team.  There are many tools any agent could use to add blog posts without writing something new every day or every week.  I love the REALTOR tool HouseLogic.  This website has pre-created content that an agent can use to build their social media platforms or blogs in minutes.
  1. Social Media Marketing – SM marketing could easily be a blog post by itself. With that said, marketing your brand, listings and expertise via social media will take your brand to a new level. It is a must to compete in today’s market.  Agents have the ability to market their listings for little to no cost.  Share content and create leads using landing pages.  One of my new tools is leadpages®.  I use leadpages® to offer free downloads to agents and my real estate buyers and sellers.  Click here to download my free tips to building a social media presence. carries-slack
  1. Office and Group Collaboration – Are you working on a project in your office, maybe brainstorming with agents in a mastermind group.  If so, check out SLACK.  SLACK is a free team messaging tool.  Innovate and create with SLACK.  My favorite face to face tool is appear.in. This live face to face app or web version allows anyone with up to 8 people to have a private or public meeting.   If you have a private session with me, we will most likely meet in my in/smartgirlmedia room.  Knock, I just might answer one day.
  1. Back Office Communication – How are you communicating with your office? Before investing anything new check out your MLS tools.  Our MLS in Northern Illinois workplace-wordlogoprovides the ability to post upcoming events, meetings, and office information on the MLS Dashboard.  If you don’t have that option, consider creating an intranet page that is agent only access.  My favorite option is Facebook at Work.  Facebook at Work is just like having an intranet, a place to collaborate and a social media page for just your office.  Add documents, photos, live stream video, create groups and more.  This one is a must try for any business.

As I always say, start with one thing!  You can’t get it all done over night.  Integrate one new thing each month or each quarter.  Building a digital business takes time. If you try to integrate it all at once nothing will get done. Where ever you begin, all these great tools can be accessed from a computer or mobile device.  Do your research and make the switch to a digital office today.