Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are   the co-founders and owners of Snapchat that never sold their trending app.  The app is mostly used by millennials and the igeneration.   I vaguely remember my 14 year old at the time telling me the app had an age limit.  She almost had me convinced.
Now that’s it’s been a few years using Snapchat, this is what I know:
  1. Millennials are clearly using this tool to communicate with their friends. All 5 of my kids use the tool daily.  The 26 and and 25 year olds use it differently than the high schoolers.  My youngest doesn’t snap as much but clearly uses the chat tool to communicate.
  2. Millennials and the generation are getting their news from this app in the Discover section.
  3. It’s a great way to build a story for business and build followers that might not follow you on Facebook or Twittersmartgirlgeofilter
  4. Snapchat uses geofilters.  Not sure what that is?  Small businesses can build their own filters to build awareness about their new products and services or to promote an event.  I recently created a geofilter for a tradeshow and a geofilter for my kids homecoming dance.  One of the filters from the homecoming dance generated 87,000 views. That’s 87,000 more opportunities for your business.
  5. We can create 10 second snaps and re-purpose those snaps on other social media platforms.  Re-direct your current followers to Snapchat and share new or different content.  A great place to build a short series of snaps about your business.
  6. Not quite ready for Snapchat?  Create an account and let someone else in your company manage it for you.  You social media team can create a behind the scenes experience.  Bring your fans into your office.
If you haven’t considered Snapchat, download it today and check it out.  I am sure your kids can teach you how to use it.  If not,  register for my online course at www.SmartGirlUniversity.com or click here.
snapchat-basics-pdf

Don’t Miss the 2016 #NARAnnual Convention

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2015 was an amazing year for the National Association of REALTORS® and the Women’s Council of REALTORS® Conferences.  As a blogger for the 2015 Conference LIVE site I was able to engage with speakers, leadership, and exhibitors.  I’ve been a licensed real estate agent since 2001 and I’ve attended the NAR convention 3 times.  I regret not getting involved sooner.  These events provide REALTORS® with the ability to network, learn, attend national meeting and, check out new products and services.  Below are highlights from both conferences.

Women’s Council of REALTORS® offers 2 PMN designation courses.  The Professional Management Network “Powerful professional training that builds business leadership, provides an elite referral network and gives you a competitive edge.”  One of the courses included the networking and referrals course taught by Marki Lemons-Ryhal.

“Secret Tech Weapons to Build Your Perfect REALTOR® Smartphone” with Beth Ziesenis.  Beth provided awesome apps and website tools to help REALTORS® build SMART businesses.  Check out a few suggestions from Beth to add to your SMART Toolkit.  Click NOW.

International buyers are searching online for homes, “Are You Ready for the International Buyer”?  International buyers are also looking for experience marketing.  They want to experience the home either in person, at an event or online with virtual reality imaging, stunning photography or with live chat.

Leigh Brown a REALTOR® and Speaker broke the ice at the Lounge Acts Mixer for the Women’s Council of REALTORS®.  This one you must  watch.  I can’t give it justice in my awesome blog.

Leigh Brown also gave a great talk on “Hiring an Assistant” for the Women’s Council of REALTORS®.

property brothersThe NAR expo showcased businesses to assist agents with their business.  One of my favorite vendors is IDX.  They always make their booth entertaining.  Another favorite is Wells Fargo.  If you stop at their booth, you’ll never leave. Wells Fargo also featured the “Property Brothers”.

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Many of these events you need to experience for yourself.  Like I said earlier, “I regret waiting to attend the annual convention.” Start planning for the 2016 convention today. Let’s go as a group. Save the Dates, November 4th -7th, 2016.  Come prepared to learn, network and attend the expo in 2016.  Join me in Orlando for the 2016 convention.

Who Are The Influencers In Real Estate And Why Are They Influencers?

The real estate industry has many influencers.  Those influencers include top producers, brand name brokerages, local associations, state associations and the National Association of REALTORS®.  In addition to these influencers the real estate industry has diverse groups that have been leading the way in their local, state and national communities.    These groups have paved the way for many real estate agents that many not have otherwise been able to succeed in business.   Many of these organization dig deeper into building relationships among agents that had to fight to compete in real estate in the 30’s, 40’s, 50’s, 60’s, 70’s and business in the 20th Century.   Today these organizations educate, train and help others understand the importance of diversity, understanding how different groups think, and the benefits of building strong relationships.

Listed below are organizations and the communities they serve in no particular order.

Women’s Council of REALTORS® – The Women’s Council of REALTORS has influenced the real estate industry since the 1930’s.  Today this organization is training current leaders in their leadership academy.  These agents are generating more than $100 million is commissions collectively and has over 11,000 members nationwide.

National Association of Real Estate Professionals – REALTIST – NAREB was founded in 1947 to by African American real estate professionals to secure the right to home ownership regardless of race, creed or color.  NAREB continues to advocate for fairness in home ownership by educating real estate professionals and fighting at the local, state and national level to maintain fair housing for all.  Check out the meaning of the term “REALTIST”. Why? There was a time when a black person could not be a REALTOR.

National Association of Hispanic REALTORS® – NAHREP is the voice of Hispanic real estate.  This organization is educating real estate professionals on the state of the Hispanic community and a champion for home ownership.   The organization advocates for public policy and bridges the gap while building relationships with industry stakeholders.

Asian Real Estate Association of America – AREAA was founded in 2003 to help sustain opportunities in the Asian community by being a voice for public policy and advocating for the Asian community.

The National Association of Gay and Lesbian Real Estate Professionals – THE NAGLREP was established in 2007.  “The advocacy mission of NAGLREP is to advocate on behalf of the rights of the Lesbian, Gay, Bisexual, and Transgender (LGBT) community as it relates to housing and discrimination laws.”

REALTOR® Political Action Committee – RPAC’s Mission “is to identify candidates for elected office on the local, state and national levels who will work with REALTORS® to promote and protect the American Dream of home ownership. Candidates that receive support from RPAC are not selected based on their political party or ideology, but solely on their support of real estate issues. Our legislative allies are members of the REALTOR® Party. The REALTOR® Party supports the issues that are important to your business as a REALTOR®, regardless of political party affiliation.”

These organizations are challenged with the task to educate the real estate professional on diversity, market dynamics, trends, real estate policy, technology and more.  However, beyond the real estate professional, these organizations advocate for public policy to protect the American Dream.   So the next time you work with a REALTOR® remember we are learning, building relationships among diverse organizations and fighting for home ownership.