What Do You Really Want?

Everyone wants something out of life.  It might be success, a new job, a vacation, more money, flexibility or maybe to reach a childhood dream.  In order to get what you really want we have to change our thinking.  To complete our journeys, we need to reassess where we are today.   It’s often hard to reach our dreams because life seems to get in the way.  We have jobs, family, kid’s sports, kid’s recitals, and every day chores.   One thing is for sure, it’s never too late to get back on the path to success and reach our dreams.

If you could have what you really want, what would it be?  Yes, pause, write down what you really want.  It might be to write a book, blog, increase your income or more free time.  Whatever it is you can have what you really want with commitment.  The journey is really simple, if you start with a purpose, getting what you really want is easier than you think.  When you have a purpose for what you do it’s easier to get up in the morning and focus on what you really want.  I absolutely love helping real estate agents reach their full potential using technology, social media and the tools they access every day.  The thrill of seeing others succeed actually gives me energy and excitement.

Get back on the path to success today.  The Journey really does start with you.  I challenge you to write down what you really want.   Here are a few ways to get started.

  1. Write down what you want – What is the one thing you want?
  2. What is your purpose? Why do you want what you really want?  Dream BIG!
  3. Block time to work on your one thing. Don’t let anyone distract you.  Not the phone, social media or email.  Shut the door and focus.  Let others know you have set an appointment to focus.
  4. Consider reading the book, “The One Thing”.

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This year my one thing is to blog every week.  I created a blog calendar in December with specific themes each month.  If the conversation is changing online, I’ve given myself permission to change the blog post.  I block time to write, create video and schedule my blog.  My vision is to become the go to person for Digital Marketing and Analytics for Agents, Real Estate companies, associations and small businesses.

What’s do you really want?  Share it and tell us that your journey has begun.

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Thought Leadership! Why does It Matter in Real Estate?

In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data.  Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.

What exactly is a Thought Leader?  A Thought Leader is a person that is deemed to be an expert and go to person in their field.  A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)thought-leadership-2

Many real estate agents have proven themselves to be experts in the industry.  However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch.   Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker.  Don’t discount Baby Boomers.  Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)

Real Estate Thought Leaders have the ability to dominate their market places.  Can we find you online? If we can find you online, what are you saying to the online community?  Are you only sharing listings and telling us you’re awesome.  As far as I am concerned, I am the best agent in the industry.  But does everyone else believe it?  It doesn’t matter what I believe.  What matters is what the consumer believes.  Make yourself relevant by building an online platform that provides industry information.

Have you ever wanted to be interviewed?  Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert.  If asked to be a guest blogger, don’t hesitate.  As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference.  I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology.  Let your expertise be known online.  Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.

My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good.  This is blog number 6.   Where do you begin?  Begin today, make a plan and get started.  If you are great at video start recording short videos on your expertise.  If you’re a great writer, start writing.  If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.

Get started today! 

  1. How often will you create content? Daily, weekly, monthly or quarterly.  Start someone where.
  2. What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
  3. What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
  4. Tell us about your your city or the cities you work in. I love the city I live in, Why?  Because our swimming pool is a Water Park.
  5. Know when to share your content online.  Know your audience!

Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success.  Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

Did You Know Your “Friends” Are Hiding You on Facebook?

What you share on Facebook could hurt you!  Yes, it’s true.  Your network has the option to “HIDE and UNFOLLOW” your posts.  “Say it isn’t so”, you say.  Well, if you fall into one of these categories someone has already hidden you.  Are you sharing:

facebook unfriend.png

If this is you, rest assure, someone has hidden your posts, unfollowed you, or unfriended you.  I am never opposed to a great debate on politics, a heated topic in the news or asking for a bit of help to pick my next meal.   But many times, we go too far when we’re not in a face to face setting.  Social media is a great way to hide behind the screen. On social media, we are willing to say things that are inappropriate or harsh because people aren’t in the same room.  So how can we make Facebook a great place to build a business and connect with our networks?

Facebook still holds the rank of being the #1 Social Media platform.  It’s also a great way to connect with friends, family, businesses, people you might do business with and more. Although, there are many reasons our networks “HIDE and UNFOLLOW” us, let’s focus on business.  Before the idea of social media when a business wanted you to purchase their products they used traditional strategies to entice us to act and buy.

  1. Cold Calling
  2. Television Commercials
  3. Direct Mail
  4. Billboards
  5. Door-knocking +

Today, if you have a home phone you’re probably not answering it, if you don’t recognize the number.  Television commercials are skipped because we recorded our favorite program and can fast forward to the next scene.  Direct Mail, although still affective, hits the mailbox then finds the recycling bin before we get back in our homes.  Billboards are now digital and move to fast for most of us to view it before they switch to the next ad.  Don’t even think about Door knocking at my house.  I am not buying or donating unless you’re the local kid fundraising for sports or school.

Are you marketing on Facebook using one of these five traditional sales tactics?  If so, expect to be hidden.   This is what I am experiencing on Facebook.  Recently, those that want my business are doing these four things:

  1. Tagging me in their upcoming events – If you’re tagging your friends on Facebook for an upcoming event it’s like taking over their space.
  2. Sharing only business related content – Business as usual, you say. Sharing only business content is like being on a pitch to sell something 24 hours a day.  Really, I’ll let you know when I want what you’re selling.
  3. Using Messenger to ask me to LIKE their business pages – recently when I add someone as a new friend I receive an autoresponder that says, “Thank you for your friendship, please like my page.” Yep, I unfriend you!
  4. Sending a private message and, without a relationship, asking for the sale. I call this the “messenger – COLD CALL”.  I already have a relationship with loan officers, inspectors, and attorneys.  Please tell me why your private message will make me choose to work with you.

What does this mean?  It means people are door knocking on Facebook.   If you want someone’s business get to know them on Facebook.  Engage in their posts and don’t go in for the hard sell.  Consider attending a live networking event at an association, maybe a Women’s Council event, a chamber, or a real estate networking event.

Don’t lose your Social Media Connections. If you want to build a strong network on Facebook, engage, connect and share relevant content.  Use your Facebook business pages for business and occasionally, re-share your business content to your personal page.  Your personal page is meant for you to be personal.  You wouldn’t attend a Super Bowl Party and only talk business.  So why would you only talk business on your personal page.  Is there a perfect day and time to re-share or post on Facebook? The more friends you have on a personal page the more often you can re-share your business content.  I try to share from business to personal once a quarter.   This is my reminder to my network that I am in the real estate business.  Social media means just that, media where you can be social.  With that in mind, let’s be social and build a strong network on Facebook.

Generate new likes on Facebook – Facebook made a few updates.  Click MORE under the banner on your business page to invite your current friends.

7 Steps to a Digital Office

So, you want to go digital?  The beginning of the year is the best time to integrate something new into your real estate business plan.  Many real estate offices are taking the plunge into the paperless arena.   Many agents, including me, work out of our homes, cars and the local coffee shop.  Therefore, going digital is the best thing to do.  What does a Digital Office look like for Real Estate?  A digital office provides the ability to access documents and e-sign a document from any mobile device or computer.  Agents can do social media marketing, manage their clients and drip campaigns using apps.  Taking your business digital is easy.  It’s as simple as starting with the next transaction.   What might a digital office include:

  1. Online Transaction Management – a place to manage your transactions. Many products include document storage, emailing directly into a transaction, the ability to add clients into the transaction to they have access to the documents.  I like using Docusign Transaction rooms because it includes an e-signature tool, the ability to add office staff, transaction information, the option to fax, email, break apart a document and more.  My favorite is the ability to access any document from anywhere using DTR app.
  1. Digital Automation – This could mean many things. Digital automation might be your office phone service.  Using a phone service like Nextiva helps small and large offices accept phone calls from the office or any mobile device, transfer calls and build an automated option for transferring phone calls to the agents in your office.
    The ability to access your clients using a cloud based CRM like Lion Desk.  Lion Desk is a full-service Client Relationship Management tool that give the agent the ability to create drip campaigns, manage transaction commissions, video emails and more.
  1. Email Marketing – Email marketing is a great way to stay in touch with your entire database. Lion Desk can also be used for this purpose.  I also use MailChimp for my clients, open house emails, REALTOR® email marketing and more.
  1. Blogging – This is where I lost most of you. Blogging takes time.  As I write this message I think about the time I started blogging.  Writing 500 words for a blog everyday wouldn’t work for a real estate agent.  Unless you have a team.  There are many tools any agent could use to add blog posts without writing something new every day or every week.  I love the REALTOR tool HouseLogic.  This website has pre-created content that an agent can use to build their social media platforms or blogs in minutes.
  1. Social Media Marketing – SM marketing could easily be a blog post by itself. With that said, marketing your brand, listings and expertise via social media will take your brand to a new level. It is a must to compete in today’s market.  Agents have the ability to market their listings for little to no cost.  Share content and create leads using landing pages.  One of my new tools is leadpages®.  I use leadpages® to offer free downloads to agents and my real estate buyers and sellers.  Click here to download my free tips to building a social media presence. carries-slack
  1. Office and Group Collaboration – Are you working on a project in your office, maybe brainstorming with agents in a mastermind group.  If so, check out SLACK.  SLACK is a free team messaging tool.  Innovate and create with SLACK.  My favorite face to face tool is appear.in. This live face to face app or web version allows anyone with up to 8 people to have a private or public meeting.   If you have a private session with me, we will most likely meet in my in/smartgirlmedia room.  Knock, I just might answer one day.
  1. Back Office Communication – How are you communicating with your office? Before investing anything new check out your MLS tools.  Our MLS in Northern Illinois workplace-wordlogoprovides the ability to post upcoming events, meetings, and office information on the MLS Dashboard.  If you don’t have that option, consider creating an intranet page that is agent only access.  My favorite option is Facebook at Work.  Facebook at Work is just like having an intranet, a place to collaborate and a social media page for just your office.  Add documents, photos, live stream video, create groups and more.  This one is a must try for any business.

As I always say, start with one thing!  You can’t get it all done over night.  Integrate one new thing each month or each quarter.  Building a digital business takes time. If you try to integrate it all at once nothing will get done. Where ever you begin, all these great tools can be accessed from a computer or mobile device.  Do your research and make the switch to a digital office today.

What Do You Want From Social Media in 2017?

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Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook.  My answer was, “No, I don’t need Facebook,  I am already on Myspace against my will.”  My goal for MySpace was to watch my 17-year-old son.  At that time, I only wanted to make sure he wasn’t posting anything that would keep him from getting a job.  So, what did I want out of social media? in 2008, I wanted to protect my son.

Our office admin insisted that I try it.  Facebook provided the ability to post listings on a personal page.  It was the coolest way to advertise with out spending a dime. Back then, I didn’t know what I wanted out of social media. What I did know was my friends were on social media and it was a great way to connect.  I signed up for Facebook in 2008 and it was the best decision I ever made.  Even if you’re not sure what you want from social media, I can help you think about what you might want.

Let’s answer the question, what do you want out of social media today? Not sure? Let’s look at a few ways to determine what you want.

  1. Do you have social media accounts?
  2. Are you a producing real estate agent?
  3. Do you have time to post and engage on social media?
  4. How many connections do you have on social media?
  5. Are you actively using social media?
  6. What are your social media goals?
  7. Are you an influencer on any of your social media pages?

Depending on how you answered is how you will determine what you want out of social media.  If you don’t have social media accounts, your goal is to open Facebook, LinkedIn or both.  Facebook is the #1 social media platform where you can connect with friends, family, your network, clients and businesses. Once you’ve created your Facebook account build a Facebook Business Page. LinkedIn is the world’s largest professional network and gives you the ability to build your online professional identity.

If you are a producing real estate agent your goal is to build your social media presence, use advertisement, create your own content and add live video to your marketing campaign.   If you are not social savvy start with posting content 4 to 6 times a week.  Building a presence is the 1st step. The 2nd step is to focus on creating video content.

When will you add social media management to your business plan?  No time to post?  Consider using Hootsuite to schedule your social media.  Or take 30 minutes each week and schedule your social media posts on your Facebook business page.  Business pages have a social scheduler.

Connections are the key to your social success.  If you are well connected on social media the likelihood that you’ll generate a lead is stronger.  If you aren’t well connected you have homework.  Consider adding your social media platforms to your business cards, direct mail and website.  Start by inviting your sphere of influence to follow you on social media.   Add social planning to your week.   New connections on Facebook is a great place to start.

Active users on social media will build a stronger digital footprint. The more active you are on social media the stronger your footprint. When you engage with your network and the more they engage with you pushes your posts to the top of the newsfeed.  The more you share and communicate the longer you’ll sit at the top of your networks newsfeeds on Facebook.   Those that comment, share, create videos and “Go Live” dominate Facebook.

Social media goals are easier to achieve than you think.  There are so many ways to build a social media presence in real estate.   Real Estate have always had the ability to have conversation in person and social media isn’t much different.  Think about what you really want from social media.  Is it to:

  1. Build an audience
  2. Generate leads
  3. Share your listings
  4. Re-direct potential clients and current clients to your website
  5. Create content that encourages someone to act?
  6. How about all the above?

Look at the first five and build them into a marketing action plan for social media.  As real estate professionals we must building an audience.  Download my free checklist for social media marketing today.

Social Media Checklist

Influencers on social media are those that are able influence others online.  Getting someone click, share or respond online.  Your goal is to become an influencer on social media.  Create short videos showing your expertise in real estate.  Are you an expert with 1st time buyers, luxury, market stats, etc?  Whatever your expertise start building that content today.  Be the go to person on real estate education for the consumer.

What you want from social media will be different from your competition.  Don’t try to do whatever one else does on social media.  Create a plan that works for you.  Get started today.

The Social Media Lead Generation Code™

How many connections do you need to generation a new lead on Social Media?

Before jumping into how to generate a new business, let’s define “LEAD”.  A lead is anyone that has an interest in what you are selling or offering.  Real estate agents sell real property and we also sell who we are as experts in the industry.  Any real estate agent can generate a lead on Social Media if the right steps to are applied.

Where do leads come from?

lead-sources

These potential funnels can all come from Social Media. With that in mind, how many connections will you need to generate a lead on Social Media. The truth?  It’s up to you and how you actively use your social platforms. There is no secret formula but there is a formula for each real estate agent that actively engages on Social Media. The conversation formula on Social Media will be different for everyone. Let’s look at it like this. If you have only 100 friends on Facebook the likelihood of generating 100 leads is unlikely.  Why? Because you aren’t actively using the tool to build connections and networks. If you have 4000 friends on Facebook your reach is much stronger. The more “friends/connections” you have on Facebook the larger your network.  If you have 100 or 4000 friends on Facebook and you don’t engage with those friends, you won’t generate a lead. If you engage with a small or large number of “friends” you’re more likely to generate a lead.  Of course having a larger network provides more opportunity to generate a lead.

It’s just like attending a networking event. If you bring your business cards to a networking event, sit at a table, and do nothing, you will not generate a new lead.  The same is true on Social Media. If you only hire a company to post content to your Social Media pages on your behalf you aren’t building a strong network of potential leads and referrals.  In addition, if you’re never involved in engaging with your network, it’s like having your own library.  People will check you out and never spend a dime with your firm. You’re basically giving information away for FREE. Engagement on Social Media is more important than LIKES and content. It’s okay to have someone post on your behalf so you stay relevant.  But it’s also just as important to be involved with your social networks.  Own your social media platforms.  If you’re not talking to your friends another real estate agent will.

To generate more leads on Facebook or any social platform you must engage with your friends, networks, business followers and those that follow you.  If you simply watch Social Media, post content, and LIKE posts, you are missing out on an opportunity to generate a lead or new connection.  Sharing your own content is important but it’s just as important to be engaged with those that post on Social Media. The more you engage the more likely others with engage with you.  Then when you comment and build a feed with information people want to read those followers will engage with your posts.

Don’t just post information.  Go back to your pages and engage with those that engage with your posts.  Go LIVE on Facebook and share great content to encourage engagement.  When your network engages with you the more likely you will sit at the top of their newsfeeds.  And yes, you will generate a lead.  In April of 2016 I went LIVE on Facebook and my topic was, “Let Me Negotiate Your Down Payment”.  That post was only 2 minutes and generated 10 leads that resulted in 6 closed deals in 4 months.  If I can do it, so can you.

Lead generation is achievable.  Once you generate a lead the next challenge is acquiring that client.   The best agents are those that believe in home ownership.  When you authentically believe in what you are selling you are more likely to convert that lead into a client.   When you believe in home ownership it will be communicated to your clients authentically.

So, what is the Social Media Connection Code™?  The Connection Code™ is up to you.  Use Social Media on purpose.  Connect, engage, communicate, post videos, content that people want to read and “GO LIVE”!  The more connections you have on social media the more likely you are to generate a lead.

 

The Hardest Thing for a Real Estate Agent to do is…….

It’s not a secret.  The hardest thing for a real estate agent is running their business like a business.  Trust me when I say, “I get it”.   Running a business, generating leads and managing clients is a lot of work for one agent.  So why is it so hard?

  1. It’s hard because we don’t plan or create a business plan.
  2. Being your own boss means you have to choose what to do every single day.  Should I work, play, shop or clean house.
  3. Getting up and getting out the door can be hard when you don’t have structure.
  4. Managing people is just plain old HARD.
  5. Staying organized and keeping up with the mundane tasks can become overwhelming.

So how do we overcome these obstacles?    Some of us might need a coach, an accountability partner, or an actual assistant.  A few ways to overcome a few obstacles include:

  1. We hear it every year, but do you actually create a business plan? A business plan will change the way you do business.  If For Sale By Owners are not a part of your business plan then you won’t go after For Sale By Owner opportunities.  When you build a business plan and stick to it, you’ll find out that your business will run like a business.
  2. Start with a budget. How much money will you spend on marketing, advertisement, bookkeeping, office supplies, lead generation,  etc?  When you know how much you want to spend then you know how much business you’ll need to pay for those expenses.
  3. Why are you in the real estate business? If you know why it’s much easier to “START” each day.  Your “WHY” will motivate you.  Not sure what your “WHY” might be?  Start simple.  I am selling real estate because………….  Now complete the statement.

Yes, I have a why!  I am in Real Estate so I am available for my kids.   Watch below to learn more.

This year I am running my training business and real estate business like a business.  So what’s new:

  • We hired an accountant.
  • We are working with Quickbooks and using Microsoft Excel to manage commission statements until we find an awesome program.
  • We are using a new program that has a true CRM integration with transaction management and a drip campaign.  The tools also has video marketing included for only $25/month.
  • I have an awesome new website with my own IDX feed.  It’s not live yet, so watch for updates!
  • We are also working with a true budget and business plan
  • Wait for it!  I should have a buyer’s agent soon.

Now tell me how you run your business like a business.

Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are   the co-founders and owners of Snapchat that never sold their trending app.  The app is mostly used by millennials and the igeneration.   I vaguely remember my 14 year old at the time telling me the app had an age limit.  She almost had me convinced.
Now that’s it’s been a few years using Snapchat, this is what I know:
  1. Millennials are clearly using this tool to communicate with their friends. All 5 of my kids use the tool daily.  The 26 and and 25 year olds use it differently than the high schoolers.  My youngest doesn’t snap as much but clearly uses the chat tool to communicate.
  2. Millennials and the generation are getting their news from this app in the Discover section.
  3. It’s a great way to build a story for business and build followers that might not follow you on Facebook or Twittersmartgirlgeofilter
  4. Snapchat uses geofilters.  Not sure what that is?  Small businesses can build their own filters to build awareness about their new products and services or to promote an event.  I recently created a geofilter for a tradeshow and a geofilter for my kids homecoming dance.  One of the filters from the homecoming dance generated 87,000 views. That’s 87,000 more opportunities for your business.
  5. We can create 10 second snaps and re-purpose those snaps on other social media platforms.  Re-direct your current followers to Snapchat and share new or different content.  A great place to build a short series of snaps about your business.
  6. Not quite ready for Snapchat?  Create an account and let someone else in your company manage it for you.  You social media team can create a behind the scenes experience.  Bring your fans into your office.
If you haven’t considered Snapchat, download it today and check it out.  I am sure your kids can teach you how to use it.  If not,  register for my online course at www.SmartGirlUniversity.com or click here.
snapchat-basics-pdf