Generate Leads with Snapchats New Feature

So, what is this new feature?  The new Snapchat feature allows your friends and others to see your exact location, literally.  My daughter, Lauren, figured out that the new feature let’s everyone know when she is at home in the house.  That might be concerning for many.  The great part is you can turn it off and switch to Ghost mode.   Setup Ghost mode or leave your location mode on.  The choice is yours.  Steps to allowing the world to see you or not!

  1. Pinch your screen while in snapchat. The first time you pinch you’ll see these steps:

See the World with Snapchat

2. Find your friends and select who can see your location.  Do you want to become a ghost or allow your family and friends to see you?  Real Estate and networking Tips below.

IMG_82123. Ghost mode prevents the world from finding you.  When in ghost mode you’ll have the ability to find those that turned off Ghost mode.  Turn it back on when you want people to see you.  Just don’t forget to turn it off.  Otherwise, anyone has the potential to find you.

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4.  If you add specific friends they have the ability to view your story.  A story built around a specific group of people.  Maybe your family, high school friends, real estate friends, your company, college friends, etc.

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5.When Ghost mode is turned off others will see your bitmoji.  That’s me below. My husband, kids and immediate family can always see me on the map.

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6. When in Ghost mode only you can view your location.  This image doesn’t appear on anyone else’s map.  You’ll have the ability to view others on the map but they can’t see you.

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This new feature might have you worried.  I would definitely turn it off when at home or when I’m out and about.  With social media we should be concerned that it’s so easy for someone to find us. However, if you are take advantage of the location feature, in our out of Ghost mode, it might help with your real estate business.  Think, when would you want people to know where you are?

  1. Open Houses – tell your network to find your next open house via Snapchat.
  2. Networking events – let others know where you are so they can connect
  3. Turn on the feature when showing houses so your family can find you.  This is a great safety tip.
  4. Are you member of an organization that has events?  As a Women’s Council Member, I can turn on my location so you can find me at the next events.
  5. Tell others when you’re in the office.

What other ways can you use the location finder?  Think out of the box and start building a business based on location.  If you aren’t 100% ready to turn on your location, create a new Snapchat account just for business and log out when your done with your event.  Or just don’t forget to switch to Ghost mode!  Let’s get snapping!  Follow me on snapchat with user ID: CarrieJoLittle

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Drip Campaigns Saved My Life!

As an agent, I am overloaded with inquires, potential clients, future clients and the ones that need my attention right now.  Chaos was my best friend.  My daily routine was working in chaos.  I had to do something.  So I did, I started using a drip campaign system that freed up at least 2 hours a day of my time.  More time to work with clients, writing and lead generation.  I was already using Mailchimp as an email marketing tool for my clients, however, I needed more.

I love using Mailchimp for email marketing.  It works great when sending e-blasts to clients, agents, and strategic partners.   This awesome tool to keeps me in front of my past clients, current clients, agents that request my schedule, and updates on the market place. Although I really love Mailchimp, I’ve come to realize that in order to be successful you need a drip campaign system.  What is a drip campaign?

A drip campaign is an automated process that provides relevant information to your buyers and sellers based on their current stage in the buying and selling process.  The campaign sends automated emails or text messages to your clients based on the emails or text messages you choose.  Many systems have pre-created campaigns.  Click and go!  Takes seconds.  I use Liondesk, a great tool for only about $25/month.   I stay in front of the client while I work with active clients.  No excuse, my buyers will always know I am in the business of selling real estate.

Things to know about Drip Campaigns:

  1. Drip Campaigns help you follow up with your clients automatically.
  2. Agents can build their own campaigns that send auto emails based on the information you want them to have.
  3. These campaigns keep you in front of the buyer or seller so they don’t forget who you are.
  4. Gives you the freedom to work with your “HOT clients” while the client in the incubation phase, receives timely updates on the market and the areas they’re interested in. Keeps you “Top of Mind” with the future client.
  5. Using a drip campaign let’s your clients know that you are still in the business of selling real estate.
  6. Allows you to re-direct your database to your social media or website.
  7. Drip campaigns can be used for past clients, current clients and future clients.

Example of a drip campaign:

Lead signs up for your offer on Facebook –>3 days later you send a new email with market information –> 3 days later you provide a link to “What’s Your Home worth” –> and so on.  Great content keeps the consumer clicking –> you follow up via phone, email or text and schedule the appointment.

Choose 4-8 collegesthat match youracademic profile.

Once you’ve selected the best CRM start a drip campaign right away.   Always ask for the new lead.  You have not because you ask NOT.  Most buyers start the home buying process online months before they reach out to an agent.  So make sure you’re the agent of choice.  Top of mind all the time.  And by the way, When you upgrade your mail chimp account, building drip campaigns is are easier to build for any business.

Own Facebook with 15 Minutes A Day

Build your Facebook presence with only 15 minutes a day.  Whether your new or seasoned with social media, I’m sure you would agree scheduling time to create your social media marketing is essential for today’s agent.  In 15 minutes or less, agents can create original content, re-purpose content or share content.    Here’s how:

Beginner Facebook

  1. Schedule time to post. If you schedule your Facebook marketing Monday – Friday at 9:30am, stick to it.  Facebook Business pages have a scheduler.  This way you can share content when you know your users are online.  Say you have clients at 9:30am today.  Reschedule your 15 time of social media scheduling.  The next day spend 30 minutes instead of the 15 minutes to schedule your social media.
  2. Find relevant content for your market place. com/members has real estate created content built for NAR members.
  3. REALTOR Magazine is another great source for content.
  4. If you have listings Share those listings and write a short “Call to Action” to get your followers to click.

Active Facebook User

  1. Everything already listed
  2. Start creating LIVE events. Go Live on Facebook and share information about the city you work in.   The top restaurants in the area.  Market Trends.  Steps to home ownership.  Top 5 ways to make your home sell.  (Create your own list of ideas for Live Streaming)
  3. Download your live videos to your mobile device and upload that video to YouTube. A great way to build a channel and reach a different audience.

Advanced Facebook User

  1. Build infographics on Canva.com.
  2. Schedule LIVE events with your email list. Tell them when you are going LIVE and create the, “I can’t miss it event”.
  3. Build a Facebook widget with Shortstack. Shortstack gives you the ability to create tabs on Facebook.   Create your first tab with a link to your real estate website and never pay an additional fee for IDX.
  4. I use Mailchimp for email marketing. Most email marketing platforms provide opt in forms.  Build an opt in form to build your email list.
  5. Take your 15 minutes a day and get your social media posts scheduled for the next 7 days using automation tools like Hootsuite or buffer.   Schedule one day a week and work on your strategy for an hour and forty five minutes.  Then go back to working with your clients.

Not sure how to begin?  Take advantage of my free social media editorial calendar now when you click here to download.  Don’t feel overwhelmed.  You won’t grow if you don’t start.  If you start and lose track, get back on schedule and start again.  There are many days where I play catch up on social media marketing.  Until you can hire a content marketing assistant, take ownership of your social media presence today.  Don’t get left behind in the digital world.  Keep up with the next generation agent today.   The best way to complete is to have a plan.

Start with my editorial calendar today

The Quickest Way to Capture a Lead

The Quickest Way to Capture a Lead with the Least Amount of Money.

In 2001, I became a REALTOR and the only thing that mattered to me was whether or not I would make money.  I wanted to generate a lead, with little to no cost, the fastest way I possibly could.   I walked my subdivision, went to laundromats, and apartment complexes with doorknob bags   I put flyers that said, “Warning Renting is Hazardous to Your Wealth”. Whatever i could to generate a leads with the least amount of expense.  When I talk to new agents, agents that have been in the industry for many years, and those that are redefining their businesses all want the same thing.  They want to generate and convert leads into closed transactions.

On April 16th, 2016, in my Cubs T-shirt, I went “live” on Facebook and talked to my followers on the steps to home ownership.  The live event was only 2 minutes.   In that 2 minutes I talked shared on:

  1. The steps to purchasing a home
  2. If you’re a college graduate you can purchase after graduation – yes, there are rules.  Talk to a lender!
  3. How I can negotiate your down payment.
  4. If you’re paying rent you are paying a mortgage.  Just not your own mortgage.

I didn’t look my best.  However, the consumer often needs to see that we are real people.  Even if, we can’t see because of the sun, if we have chapped lips, and no makeup there is an opportunity to generate new business.

From this short live video I’ve closed 6+ deals.  In the first 24 hours one of my high school friends sent a private message on Facebook that he was already approved to purchase.  This buyer closed in June and the other 5 deals closed before the end of October.  The first days I build what are called organic leads.  Leads that come from people that are already on my Facebook Business Page.

Take advantage of Facebook ADS.  Below is a short video on using your email list to target your database.  I don’t finish the ad, however, I show how to build the custom list using your network.

 

 

Snapchat, Instagram or Messenger Stories – And the Winner is?…….

A few years ago, my kids started using an app called Snapchat.   Of course, I had no idea about the app until over hearing on the news that Facebook wanted to buy it.  And yes, if Facebook wants to buy an app, I needed to download it and try it.  My daughter, Lauren, said, “mom, there is an age limit”.  She almost had me.   I’ve been using Snapchat for a few years.  The only reason I used the tool was to keep up with technology and to keep up with what my IMG_5490kids use for social media.  And yes, my teenagers are using Snapchat more than any other social media.   Snapchat launched in September 2011 and any millennial or i-generation user has a 6-year jumpstart on many of us.

Snapchat, Instagram or Messenger?  Each of these apps give the user the ability to build a story board. But with three options, where should we build our stories?  If you’re not familiar with either of these apps, anyone using these apps can build a story where the message self-destructs in 24 hours.  Each of these apps have history.  Instagram is known for images and 60 second videos.  Messenger is Facebook’s private message tool.  And Snapchat is the first app that create the self-destruction message, then in 2013 they added the 24-hour story board.

Snapchat has dominated stories in their App since October of 2013.  Instagram launched their version of stories in October of 2016.  And on March 9th, 2017, Facebook released their version of Stories.  Anyone using Facebook Messenger can build stories similarly to what Snapchat and Instagram are already doing.

Instagram stores

  1. Build a story
  2. Create private messages for people you select in your Instagram contacts
  3. Features a live streaming option
  4. Upload recent photos to your stories
  5. Add current photos
  6. 15 second videos
  7. Add a filter
  8. Build a story with the hands-free option
  9. The boomerang app integration
  10. Add text, emoji’s, write with a highlighter or color
  11. Re-purpose your videos and images on other social sites

Messenger stories+

  1. Build stories
  2. Create private messages for people you select in Facebook
  3. Upload photos from your mobile device
  4. Filter categories
  5. Add text, emoji’s, draw and write with color
  6. Integrated their “Write Something” feature
  7. Take photos for your story
  8. Add 15 second videos
  9. Make phone calls with messenger
  10. During the call use filters
  11. Re-purpose your videos and images on other social sites
  12. Chat in groups

Snapchat Stories

  1. Build stories
  2. Create private messages for your Snapchat followers
  3. Use filters
  4. Snapchat also has fun filters – a few change your voice
  5. Discover – learn, read or listen to news and shop.
  6. Build your own geo-filters
  7. Add emoji’s, write, draw and add text with color
  8. Add your bitmoji character
  9. Call feature
  10. Build snapchat groups
  11. Build reusable stories
  12. Re-purpose your videos and images on other social sites

And the winner is………

The winner is where your network is!  If you weren’t an early adopter of Snapchat, start building stories for your network.  If your network is on Facebook, start there.  If you’re a real estate agent here are a few ways to begin building your story:

  1. Talk about the communities you serve
  2. Home ownership tips
  3. Steps to purchasing a home
  4. The fastest way to get your home sold!
  5. How to reinvest your tax refund.
  6. Do you work in the luxury market? Share hidden secrets
  7. Remember when sharing not show another agent’s listing without permission. If the home was yours you wouldn’t want an agent walking through showing your valued possessions.  Think before you add content to a story.
  8. We want to know interesting tips but we don’t need to know the details of your last inspection.
  9. Show us your park district or your favorite restaurants.

When you look at the 3 apps, Snapchat is the clear winner for building stories.  Their filters are higher quality, the functionality of the tool is much easier to use, and Snapchat is for the next generation.  This is where they are and it’s clear they want to watch short videos.

All 3 apps can serve you well.   When messenger launched their version of stories I used it immediately.  I have a much larger following on Facebook. Therefore, I could see immediate results.  People are engaging on Facebook messenger because I use Facebook.

Not sure where to begin?  Follow me on Snapchat, Messenger and request me as a friend on Facebook messenger.   Pick one and get started!

What Do You Really Want?

Everyone wants something out of life.  It might be success, a new job, a vacation, more money, flexibility or maybe to reach a childhood dream.  In order to get what you really want we have to change our thinking.  To complete our journeys, we need to reassess where we are today.   It’s often hard to reach our dreams because life seems to get in the way.  We have jobs, family, kid’s sports, kid’s recitals, and every day chores.   One thing is for sure, it’s never too late to get back on the path to success and reach our dreams.

If you could have what you really want, what would it be?  Yes, pause, write down what you really want.  It might be to write a book, blog, increase your income or more free time.  Whatever it is you can have what you really want with commitment.  The journey is really simple, if you start with a purpose, getting what you really want is easier than you think.  When you have a purpose for what you do it’s easier to get up in the morning and focus on what you really want.  I absolutely love helping real estate agents reach their full potential using technology, social media and the tools they access every day.  The thrill of seeing others succeed actually gives me energy and excitement.

Get back on the path to success today.  The Journey really does start with you.  I challenge you to write down what you really want.   Here are a few ways to get started.

  1. Write down what you want – What is the one thing you want?
  2. What is your purpose? Why do you want what you really want?  Dream BIG!
  3. Block time to work on your one thing. Don’t let anyone distract you.  Not the phone, social media or email.  Shut the door and focus.  Let others know you have set an appointment to focus.
  4. Consider reading the book, “The One Thing”.

journey-starts-with-you

This year my one thing is to blog every week.  I created a blog calendar in December with specific themes each month.  If the conversation is changing online, I’ve given myself permission to change the blog post.  I block time to write, create video and schedule my blog.  My vision is to become the go to person for Digital Marketing and Analytics for Agents, Real Estate companies, associations and small businesses.

What’s do you really want?  Share it and tell us that your journey has begun.

Thought Leadership! Why does It Matter in Real Estate?

In today’s online world the consumer has easy access to hundreds of real estate websites, agent websites and companies that are in the business of making money from the real estate exchange of data.  Why would I pick your website or company over the next person’s? Do you have relevant content that separates you from the competition. With so many options available to consumers, it’s imperative that agents redefine their content and dominate by becoming Real Estate Thought Leaders.

What exactly is a Thought Leader?  A Thought Leader is a person that is deemed to be an expert and go to person in their field.  A trusted authority in the industry. “It’s a truism that Thought Leaders tend to be the most successful individuals or firms in their respective fields. Furthermore, in the research literature, there’s a general consensus that being a thought leader… can make a very significant and positive difference.” (Forbes)thought-leadership-2

Many real estate agents have proven themselves to be experts in the industry.  However, with the shift in online marketing the traditional platforms are being overlooked by those that are creating relevant content that an average consumer can read or watch.   Being a Thought Leader is more than being an expert, it’s being on the cutting edge of your industry as a thinker.  Don’t discount Baby Boomers.  Boomers consume over 20 hours of content online per week during the early morning hours. Millennials and Gen Xers access online content after 8pm at 5 – 10 hours per week. (BuzzStream)

Real Estate Thought Leaders have the ability to dominate their market places.  Can we find you online? If we can find you online, what are you saying to the online community?  Are you only sharing listings and telling us you’re awesome.  As far as I am concerned, I am the best agent in the industry.  But does everyone else believe it?  It doesn’t matter what I believe.  What matters is what the consumer believes.  Make yourself relevant by building an online platform that provides industry information.

Have you ever wanted to be interviewed?  Start writing, build a YouTube channel and or a podcast. Editors will reach out to you as an industry expert.  If asked to be a guest blogger, don’t hesitate.  As a guest blogger for the National Association of REALTORS it’s forced me to write and build relevant content for their Mid-Year convention and the National Conference.  I’ve been called upon to answer industry questions on Big Data, Lead Generation and Real Estate Technology.  Let your expertise be known online.  Tell us on Facebook, Twitter, Linkedin and any social tool you are able to effectively manage.

My 2017 goal is to blog weekly. I created a 52-week blog schedule in December and so far, so good.  This is blog number 6.   Where do you begin?  Begin today, make a plan and get started.  If you are great at video start recording short videos on your expertise.  If you’re a great writer, start writing.  If you’re a great talker, consider recording your blog or using tools like Dragon or Google Docs and transcribe your blog post.

Get started today! 

  1. How often will you create content? Daily, weekly, monthly or quarterly.  Start someone where.
  2. What information can you share? Top 10 restaurants in your city, a review of the market, Steps to home ownership, Tips on how to become an investor, should I buy an REO, Short Sale or Traditional Home?
  3. What’s your expertise? Are you an expert on Horse Property, Commercial Real Estate….. Tell the online community.
  4. Tell us about your your city or the cities you work in. I love the city I live in, Why?  Because our swimming pool is a Water Park.
  5. Know when to share your content online.  Know your audience!

Building a presence and original content isn’t easy and It won’t happen over night. Remember to build original content. Persistence is the key to your future real estate success.  Those that shift their businesses to content creating can break through the online noise and earn the title, “Thought Leader”.

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.

Guaranteed Ways To Increase Lead Generation on Social Media

March 2001, I decided to enroll in the real estate pre-license course. I guess you could say I was tired of the Monday – Friday work week.  My class met every Monday and Wednesday evening.  To this day, I think the real estate course was one of the hardest courses I’d ever taken.  I studied every day and signed up to take the exam within a week of the class ending. Yep, I passed the first time taking the exam.  Passing the exam may have been difficult, but what’s hard is learning how to sell real estate.  Securing leads and turning those leads into clients isn’t as easy as I’d hoped.  The one thing I figured out before finishing the course was to ask my friends to wait until I finished the class to sell their homes.   It’s a good thing I asked for the sale.

July 1, 2001, I listed my first home and sold it in 30 days.  After my first 3 transactions, I did whatever was necessary to generate a lead.  I walked my subdivision, put flyers in laundry-mats, took flyers to apartment complexes and held home buyer seminars.  Anything to keep marketing costs down.   My favorite call to action was, “Warning, Renting is Hazardous to Your Wealth”.  Yes, that Call to action still works.

Today, my model has changed.  My primary source of business is Facebook and my 2nd is by referral.  If you already know where your business comes from, it will be easy to add online marketing to your business plan.

Marketing online is extremely inexpensive.  Maximizing online tools is a great way to build a real estate business if you are using social media, email marketing, drip campaigns and lead capture tools.  The key to these inexpensive marketing tools is your “Call to Action”.  Are you able to create a click-thru on what you’re offering?  Do your followers want what you’re offering?  How about your paid advertisement?  If what you’re offering doesn’t apply to me I am less likely to click.  Think about what makes you click when you shop online.

Per the National Association of REALTORS 95% Millennials used the internet to shop for a home and only 60% of the Silent Generation.   The way we shop has changed.  I watch my kids shop on Amazon for clothes, technology and food.  There is a shift in how we consume information, make decisions and buy what we need.  Consumers are doing online research before they decide to purchase a home.  Millennials are searching for 11 weeks and Baby Boomers about 8 weeks before contacting YOU!

If our clients or potential clients are shopping online weeks before deciding to work with an agent how can we get their attention online? How do we break through the noise?  What is the guaranteed way to make someone click on your link?  The guaranteed ways to get someone to click is your “Call to Action”.  If your “Call to Action” or lack of “Call to Action” isn’t great, the potential client will not click.  Are you great at lead generation?  If so, you can be great at lead generation online. If you’re not great a lead generation we need to talk J.  If you are new to online lead generation below are a few ways to build great “Calls to Action”.

  1. What does the online shopper want to know? Think about your buyer and seller client.  Are you a 1st time buyer agent? 1st generational buyer agent?  Luxury agent? Global buyer agent?  Do you sell horse property, Farm Land, Condos or townhomes? Do you work with investors? Think about your market and your client base.  Create Calls to Action that reach your client.
  1. What can you offer that makes someone want to click? If your primary focus is investors, write titles that reach investors.  Example:  Are you looking for a list of fix and flip homes?  Click now for a list foreclosures in your area.
  1. Have you ever offered a “FREE” download? Example:  Thinking of selling your home?  Now might be the best time.  Click now to find out when the best time to sell.  Your free download might include tips on determining the best time to sell.  However, your potential client can’t receive the download until they provide an email and/or a phone number.  Once received you can send accurate information for their home and their city.
  1. What about a “How to Video”? How to videos can provide steps to home ownership.  Saving for your first home.  Tell your story.  Tell your followers about your 1st home purchase and your experience.  This video on Facebook generated over 2900 views, 10 leads, and  6 closed deals from June 2016 to October 2016. Let me negotiate your down payment.
  1. Have you ever considered sharing information on the “best restaurants” in your city? How about the best gyms or even showcases the park district?  I live in a city that has a swimming pool with a bucket.  Yes, this pool is exactly like the water parks in Wisconsin Dells.

My husband’s good friend always says, “Give people what they want, not what you want them to have”.  We want the consumer to see our listings, top producers, the best of the best, and that we sell X number homes per year, or that we’ve sold over a million in sales.  Guess what? The next generation buyer is a consumer of content and they want information.  It’s important to produce, so keep producing.  While you sell homes reinvent your marketing and provide awesome content.  Own your market place by creating great content and “Calls to Action”. Make us click and contact you!

Did You Know Your “Friends” Are Hiding You on Facebook?

What you share on Facebook could hurt you!  Yes, it’s true.  Your network has the option to “HIDE and UNFOLLOW” your posts.  “Say it isn’t so”, you say.  Well, if you fall into one of these categories someone has already hidden you.  Are you sharing:

facebook unfriend.png

If this is you, rest assure, someone has hidden your posts, unfollowed you, or unfriended you.  I am never opposed to a great debate on politics, a heated topic in the news or asking for a bit of help to pick my next meal.   But many times, we go too far when we’re not in a face to face setting.  Social media is a great way to hide behind the screen. On social media, we are willing to say things that are inappropriate or harsh because people aren’t in the same room.  So how can we make Facebook a great place to build a business and connect with our networks?

Facebook still holds the rank of being the #1 Social Media platform.  It’s also a great way to connect with friends, family, businesses, people you might do business with and more. Although, there are many reasons our networks “HIDE and UNFOLLOW” us, let’s focus on business.  Before the idea of social media when a business wanted you to purchase their products they used traditional strategies to entice us to act and buy.

  1. Cold Calling
  2. Television Commercials
  3. Direct Mail
  4. Billboards
  5. Door-knocking +

Today, if you have a home phone you’re probably not answering it, if you don’t recognize the number.  Television commercials are skipped because we recorded our favorite program and can fast forward to the next scene.  Direct Mail, although still affective, hits the mailbox then finds the recycling bin before we get back in our homes.  Billboards are now digital and move to fast for most of us to view it before they switch to the next ad.  Don’t even think about Door knocking at my house.  I am not buying or donating unless you’re the local kid fundraising for sports or school.

Are you marketing on Facebook using one of these five traditional sales tactics?  If so, expect to be hidden.   This is what I am experiencing on Facebook.  Recently, those that want my business are doing these four things:

  1. Tagging me in their upcoming events – If you’re tagging your friends on Facebook for an upcoming event it’s like taking over their space.
  2. Sharing only business related content – Business as usual, you say. Sharing only business content is like being on a pitch to sell something 24 hours a day.  Really, I’ll let you know when I want what you’re selling.
  3. Using Messenger to ask me to LIKE their business pages – recently when I add someone as a new friend I receive an autoresponder that says, “Thank you for your friendship, please like my page.” Yep, I unfriend you!
  4. Sending a private message and, without a relationship, asking for the sale. I call this the “messenger – COLD CALL”.  I already have a relationship with loan officers, inspectors, and attorneys.  Please tell me why your private message will make me choose to work with you.

What does this mean?  It means people are door knocking on Facebook.   If you want someone’s business get to know them on Facebook.  Engage in their posts and don’t go in for the hard sell.  Consider attending a live networking event at an association, maybe a Women’s Council event, a chamber, or a real estate networking event.

Don’t lose your Social Media Connections. If you want to build a strong network on Facebook, engage, connect and share relevant content.  Use your Facebook business pages for business and occasionally, re-share your business content to your personal page.  Your personal page is meant for you to be personal.  You wouldn’t attend a Super Bowl Party and only talk business.  So why would you only talk business on your personal page.  Is there a perfect day and time to re-share or post on Facebook? The more friends you have on a personal page the more often you can re-share your business content.  I try to share from business to personal once a quarter.   This is my reminder to my network that I am in the real estate business.  Social media means just that, media where you can be social.  With that in mind, let’s be social and build a strong network on Facebook.

Generate new likes on Facebook – Facebook made a few updates.  Click MORE under the banner on your business page to invite your current friends.