Are you motivated by what you see? 

In today’s social world we are exposed to so much content it’s hard to keep up.  We know more about our friends, family and neighbors than anyone ever cared to know.  Information is at our fingertips in seconds.  I can find out information on just about anyone or business, on any social media platform right … Continue reading Are you motivated by what you see? 

Is Having a Paycheck Hindering Your business?

Real estate agents don’t earn a paycheck.  We get paid based on our efforts and when our transactions close.  We work, in many cases, five to seven days a week to produce leads that generate buyer and seller transactions that turn into a commission check, not a paycheck.  A paycheck is what some gets after … Continue reading Is Having a Paycheck Hindering Your business?

Real Estate Beyond Social Media

Social Media is one of the best ways to build any small business.  It’s easier and faster to generate a lead in today’s market than ever before.  In the early 2000’s I remember when we had to place a buy newspaper ads, door knock, put out doorknob bags, cold call and send direct mail marketing … Continue reading Real Estate Beyond Social Media

3 Brokers Walk Into a Bar

Professionalism, training hurdles, commissions, and sales meeting incentives were among the hot topics in this first-in-a-series chat with broker-owners. January - February 2019 - by Erica Christoffer What happens when you bring together a group of broker-owners to dish about the business and share ideas for addressing common problems? For this chat, the first in a … Continue reading 3 Brokers Walk Into a Bar

You are a new agent! Where will your business come from?

When the market is good, more people become real estate agents.  When the market isn’t good, we lose agents to the Monday through Friday workplace.  The agents that stay in the business through the tougher times understand what it is like to generate business. However, when you're new to the business or coming back to … Continue reading You are a new agent! Where will your business come from?

No Leads on Facebook? I have the Solution!!

I was recently asked this question...... 📽 ⭐I’ve been creating videos for 30 days on Social Media and still no leads. Guess What? I have the solution. ⭐🎥 If you are creating videos consistently and still no leads, then you must make a few adjustments. 1. Create different content. Are you boring? Get rid of … Continue reading No Leads on Facebook? I have the Solution!!

Your Past Employment Prepared you for Real Estate

What was your first “Real Job”?  Did you hate it or love it?  Every job you've ever worked can help you transition into real estate. I loved my first job at TJMaxx back in the late 80’s.  Who doesn't want to work where they shop?  At TJMaxx learned how to customize clothing racks, clean the sales … Continue reading Your Past Employment Prepared you for Real Estate

Guaranteed ways to generate leads from Social Media

As a practicing agent and now broker owner, I’ve used social media with intention for the last five years.  In 2008 when I was introduced to Facebook, I had no idea that I would be able to build a successful lead generation platform online.   There is truth in the fact, “everything works, if you work”.  … Continue reading Guaranteed ways to generate leads from Social Media

IGTV – What are you waiting for? Use it Today!

What are you waiting for?  Start using IGTV for Real Estate Today! You are hearing it from me first.  Instagram TV launched as a separate platform in June.   The goal of IGTV is to give the user an experience with vertical video.  Most social media users watch video from their mobile devices in vertical view. … Continue reading IGTV – What are you waiting for? Use it Today!

The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I'll hold the class even if one person registers. You've asked at every continuing education class to have a hands on Social … Continue reading The Instagram Story Take Over Event