Search

7 Steps to a Digital Office

So, you want to go digital?  The beginning of the year is the best time to integrate something new into your real estate business plan.  Many real estate offices are taking the plunge into the paperless arena.   Many agents, including... Continue Reading →

What Do You Want From Social Media in 2017?

Back in 2008 I remember our 20-year-old administrative assistant telling me I needed to be on Facebook.  My answer was, “No, I don’t need Facebook,  I am already on Myspace against my will."  My goal for MySpace was to watch... Continue Reading →

The Social Media Lead Generation Code™

How many connections do you need to generation a new lead on Social Media? Before jumping into how to generate a new business, let’s define “LEAD”.  A lead is anyone that has an interest in what you are selling or... Continue Reading →

The Hardest Thing for a Real Estate Agent to do is…….

It’s not a secret.  The hardest thing for a real estate agent is running their business like a business.  Trust me when I say, “I get it”.   Running a business, generating leads and managing clients is a lot of work... Continue Reading →

Snapchat for Business

It’s been a few years since I started using Snapchat.  I downloaded the app during a news broadcast when I heard that Mark Zuckerberg wanted to buy the social media app.  Evan Speigel, Robert Murphy and Reggie brown are  ... Continue Reading →

Facebook Live Vs. Periscope

Live Streaming gives a face to your personal brand and your business. In 2015 Periscope gave the average marketer the ability to broadcast their thoughts, opinions, tips, basic information, hobbies or just about anything to the world.

So You Say You Want a Real Estate Mentor

At least once a month I have the privilege of training 150 to 400 new real estate agents in Northern Illinois for our multiple listing service.  I enjoy speaking to the newbies because they are extremely motivated and ready jump... Continue Reading →

Hashtags, A Pound Sign and Why I Need them?

Hashtags were created for Twitter by Chris Messina.  When he proposed the idea to Twitter the response was, “These things are for nerds. They’re never going to catch on.”  Since the adoption of #hashtags, Words with a Pound sign in... Continue Reading →

Don’t Discard Facebook for Real Estate – Analyze Your Data!

So my kids say, "Facebook is for Old People".  That may be true, based on my kids idea of OLD.  However, per Facebook there are 1.59 billion users as of December 31, 2015.  New users are joining Facebook by the... Continue Reading →

Create a free website or blog at WordPress.com.

Up ↑