Don’t Discard Facebook for Real Estate – Analyze Your Data!

So my kids say, “Facebook is for Old People”.  That may be true, based on my kids idea of OLD.  However, per Facebook there are 1.59 billion users as of December 31, 2015.  New users are joining Facebook by the second.  Pew Research also shares stats on who is actually using Facebook.    Ages 18 to 65+ are using Facebook. I may need to share these stats with my kids. If all ages groups are using Facebook than I say real estate agents may want to consider using Facebook for business.

Per Realtor.org the average age of a REALTOR® is 57.  I am not 57 years old, however, I do understand what my age group uses.  My age group, 35 to 45  is using Facebook more than any other social network.  As much as I use other social tools I’ve found that I receive actual leads that result in a real estate transaction from engagement and marketing on Facebook.

Based on research my followers LIKE what I share, comment on my posts and Share what I publish.   Do you know your insights on your Facebook business pages?  Do you generate leads from Facebook? Do you have a Facebook business page?

  1. Check your insights on Facebook.  Click your page then select insights.

Carrie Little Facebook Statistics

Carrie Little - Facebook Insights

View your data daily, weekly and monthly.  Should you make adjustments? Are you engaging with your followers?

Carrie Little Facebook Overview

2. What’s your conversion rate for Facebook? Are you generating leads? Are you even Tracking your Leads? If not, start asking your clients how they found you.  Check social media analytics to better understand what’s working and not working on Facebook.

3. If you need a Facebook business page.  Create one today.  Log into Facebook and click Create page. Click here to watch the Facebook Business page setup.

4. Once you have your new Facebook Business Page start adding relevant real estate content.  Remember to always give credit to your sponsoring broker when your intention is to generate a lead.  Consider using the Hashtag when adding  your sponsoring broker. This is an example of how my post actually appears when I share a listing on Facebook.

Screen Shot 2016-02-17 at 6.04.43 PM

5.  After new relevant content let’s get your friends and followers to LIKE your page.  Watch this short video on how to use Facebook to generate a NEW LIKE on your business page.

Building a Facebook is easy.  However, building a business Facebook business page will take time, work and consistency.  The page won’t grow over night but with consistency, relevant content and asking for the NEW LIKE you’re Facebook page will grow.

Buyer & Seller 2016 Goals

Yes, it’s that time of the year when we take time to set our 2016 goals.  Some of us put those goals in writing and many of us keep the goals in our heads.  The truth about goal setting is if you write them down you are more likely to reach that goal.  Forbes has a great study on goal setting from Harvard’s MBA program.  If you don’t know where you are going how will you get there?  If you don’t know how many listings or buyers you want in 2016, how will you know how much work is involved to reach your monthly goals?  Putting your goals in writing helps you put together a marketing plan, lead generation plan and a plan to get paid.

Let’s Begin With Clear Transaction Goals

  1. How many transactions do you want in 2016?
  2. Divide that number by 12 months.  That’s how many transactions you’ll need each month.  However, you might have more transactions during Spring or based on your specific market place.
  3. How many buyers will be a part of those transactions?
  4. How many listings will be a part of those transactions?
  5. What is your target price point? (advanced tip) 

Once you have these numbers you will then need to determine how many buyers and sellers you will actually attract each month. goals for 2016

  1. If you are a seasoned agent look at your 2015 transactions – which months were you busier months?  Buyers and Sellers
  2. Which months did you have more listings or buyers?  This could change every year.
  3. If you are a new agent or an agent seeking to re-build a business look at transaction history for the cities you work in? If January is a slow month you may not have many transactions.  If March is a busy month you may have more clients during that month or during the Spring Market place.

Keep it simple.  Your year might look like this:

Buyers
Sellers
January
1
2
February
2
2
March
0
3
April
2
4
May
2
4
June
1
3
July
1
2
August
1
0
September
1
2
October
1
0
November
1
1
December
0
1
If you are re-building your real estate business or a new agent select the cities you desire to target.  Look at data from 2015 then search for New listings per month, Total Active listings per month and Total Closed Listings per month.  When you have these totals you’ll know which months you’ll have higher lead generation opportunities. (review the example below)

Research Example – Naperville 2015 Stats:  Naperville, Illinois based on 2015 Data

In January 2015 for the city of Naperville, there were 782 homes for sale and out of that 314 homes were NEW on the market.   Of the homes that were on the market 119 homes sold in January.  When we think of buying and selling most agents focus on the Spring and Summer months.  Sellers also think of selling in the Spring for many different reasons.  The most popular reason for why sellers put their homes on the marketing in Spring is that kids are likely to be out of school during the move.  When we look at the InfoGraphic below we can view that there are less homes on the Market in January, February, March, October, November & December. Therefore, when goal setting for the city of Naperville an agent will have higher goals from April to September.
naperville info graphic
Setting specific goals for your transactions is up to you.  I challenge you to write down your 2016 listing and buyer goals by month.  If you would like my “Free Google Sheet” Click to Request it NOW! Then check your email for the download.
Share your transaction goals for the year with me on Twitter @CarrieJLittle or on Facebook at Smart Girl Media.  Don’t forget to join me on Periscope.tv/CarrieJoLittle for my live broadcast.

I Want MORE LEADS!

 Source – InfoSparks stats from ConnectMLS.  January 2, 2015

Help! I Need More LIKES on Facebook

So, you say you just built a Facebook Fan Page and you Need more LIKES.  Fan Pages are extremely important to a real estate agents business.  The Fan Page gives an agent the opportunity to showcase their expertise in the market places they serve.  Many would argue that agents should pay to obtain more LIKES on Facebook.  However, in Real Estate the best Lead or LIKE is someone that loves you, likes you and would also refer you. Therefore, let’s start with the people we already know.  In the digital arena this is called, “Organic Reach”.   Below are 7 easy ways to generate “Organic Likes” on Facebook.

1.  Take advantage of your list that is stored in your Multiple Listing Service.  Many MLS’s allow agents to email directly to their database by category or to the entire list as a BCC (Blind Carbon Copy).  If this isn’t available download your email list.  Send a an email to this list asking for new LIKES on your Facebook business page.  Keep it simple.  Consider asking your database to help you reach your goal.

The first time I tried this my email went something like this,  “Help me reach my goal of 100 LIKES by July 1st”.  From this email I had 100 LIKES in 24 hours.

2.  Send an email from your CRM (Client Relationship Manager).  Write a short update on your current Market Place and tell your database they can view these updates in real time when they “LIKE” your Fan Page.

3.  Create a custom URL for your Facebook Fan Page and add it to your direct mail marketing campaigns.  (The Fan Page URL option is location in the ABOUT section then under Page Info)FAcebook fan page url

Wait, you’re not sending snail mail marketing?  If you are focused and able to generate leads from social media then OK. Don’t send snail mail.  For the rest of us that sell real estate, direct mail is necessary for personal branding.  Add your Facebook URL to your direct mail marketing (post card) and ask people to join you on Facebook for market updates.

4. Create Video Content.   Provide market insights, tip of the day, contests, surveys and more with video.   Always ask for new LIKES on your Facebook Fan Page.

5. Add widgets/apps to Facebook.  What’s a widget?  A widget allows you to build tabs that are located below your Facebook banner.  These widgets can redirect your followers to search for homes, build a “FREE” market report or access statistics.  Click to Check out my page.

widgets

6.  Invite your Facebook Friends to your Fan Page. Share  relevant information from your Fan Page then re-share it to your personal page.  Ask your friends to LIKE your Fan Page.  I recommend that you do this, maybe, once a month depending on your friend count.  If you only have 100 friends, don’t share from business to personal very often.  Your friends will hide your posts.

7.  The “Task is to Ask”  if you’re not asking for LIKES then you won’t have many LIKES.  Marketing is marketing.   “When business is good it pays to advertise, when business is bad you’ve got to advertise” Henry Ford.  Ask for your followers to LIKE you page today.  What are you waiting for?

“Make

This infographic was made with the Infographic maker Venngage.

Social Media Marketing takes time, consistency and work. Growing your Fan page might not happen over night.  However, just like with any business you must START advertising to generate a following on social media.  If the social world is unaware of your Fan Page then you can’t generate a lead.   Take the next 7 days, 30 minutes a day, to work on these 7 tips.  Share your results with me.   If you need assistance send an email to RequestCarrie@gmail.com and we will have a #CoffeeWithCarrie session.

Join me on NAR Conference LIVE

Can’t make it to the National Association of REALTORS® Convention?  Or maybe you can’t attend every breakout session. If that’s you join me as I blog LIVE about the conference at NAR Conference LIVE where I am a featured attendee.  Click NOW to bookmark my page.

In addition to blogging for NAR, Marki Lemons-Ryhal, also a featured attendee, and I will be LIVE Streaming from the convention via Blab and Periscope.  If you’re not familiar with these LIVE Streaming tools join us each Thursday on Blab at 7:00pm CST.  Blab is a desktop, use Chrome, LiVE Streaming tool that’s also available for download on an iPhone.  If you want to follow us on Blab from your droid phone use the Google Chrome browser.

Our Next Blab is with Katie Lance, highly requested speaker, on Periscope.  Click NOW to subscribe to the blab.

Blab With Carrie

We look forward to bringing great content and hope to motivate you to attend an NAR Convention.

Carrie J. Bey-Little, BW Agent, Speaker

Hootsuite Adds Instagram

Manage Instagram from your Hootsuite Dashboard.   Hootsuite is one of the best ways to streamline your social media posts, 512px-owly-normal1schedule and watch the latest trends.  Now that Instagram is available as one of your profile options, Real Estate agents can share their Instagram posts to multiple social media sites and help increase their Digital Footprint.

If you already have Hootsuite for your business adding Instagram is quick and easy.  In order to take advantage of Instagram on Hootsuite you must have the app on your phone.

Get it now!

Add_Instagram

Three ways to use Instagram with Hootsuite

  1. Schedule your upcoming open houses with 15 second videos from your smartphone
  2. Coming soon posts in front of the home
  3. Schedule your weekend marketing so you can take a day off.

Real estate agents are always, “ON”.  Therefore, by taking advantage of scheduled marketing an agent can work with customers and know that they are marketing their business to generate potential buyer and seller leads.

Need help with setup? Want me do do it for you?  Email my Social Media Manager today.  Mr.MarcLittle@outlook.com

The Most Important Personas for Real Estate in 2015

The Most Important Personas for Real Estate in 2015

Buyers and Sellers are the most important Stakeholders for Real Estate Agents and Broker/Owners.  Without a buyer and a seller our businesses wouldn’t exist.  Who are buyers and sellers?  A buyer is someone that is willing and able to purchase a home.  A seller is someone that is selling a home.

Although we have buyers and sellers it’s important to watch the trends in real estate.  Who are the buyer’s for the 2015 market?  Who are the sellers for the 2015 market?  If you know this information as a real estate agent you will understand where to focus your marketing efforts.

Who are the customer personas for 2015?

  1. Millennials are expected to outpace the Gen X group in home ownership for 2015. As our rental rates rise Millennials will seek home ownership. This group is expected to spend 1.6 Trillion dollars on home ownership in the next 5 years.  Tip:   Take advantage of social media.  Millennials are heavy users of technology.
  1. The overseas investors are still finding U.S property more appealing. Most foreign buyers are paying in all cash and consider it safer to invest their dollar.
  1. Baby Boomers might be ready to downsize and relocate. Home values have been increasing for the past few years.  The bottom of the Northern Illinois Market was in April of 2013 and we’ve seen nothing but increase home values.  Therefore, the Baby Boomer’s are likely to take advantage of the improved real estate market.
  1. The Boomerang Buyer will make a comeback to home ownership. A Boomerang Buyer is someone that lost their home in foreclosure or ended up selling their home short of what was owed when home values plummeted.   Many of these original home owners understand the process and will purchase again.  If a real estate agent sold a home for a seller as a ShortSale, prior to 2012, now would be a great time to reconnect with that seller to start the home buying process for 2015.

Based on my research the top 4 customer personas for 2015 include: Millennials, Overseas Investors, Baby Boomers and the Boomerang Buyer.  As a real estate professional it’s important to understand the trends.   If you understand how to research your local market using tools that include Google Trends, Google Analytics, social media trends, REALTOR®.org Trends, Corelogica Smart Data company, your multiple listing service and your local tax records you will be better prepared on who your target market is for the year.

“If you wait until there is another case study in your industry, you will be too late!” – Seth Godin (Author Of Permission Marketing)

Run Your Business Like A Business in 2015

Join me for the first 12 weeks of 2015 where I will share my top 12 tips on how to “Run Your Business Like A Business”.  REALTORS® have the ability to have a steady income for their personal life and their businesses.  When we work on a commission basis it can be frustrating when we don’t have business in a future pipeline.  When this happens it is difficult to focus on lead generation and a producing business strategy.

Many REALTORS® have taken time off during the holiday season.  Of Course, we all need time off.  However, if your 2014 was not what you expected, planning your year today will help with the spring, summer, fall and Winter of 2015.

Follow my blog and get ready to plan your successful 2015.

The Women’s Council of REALTORS® will have their first Business Resource meeting with A Real Estate CEO Panel.  Join us on January 7th.  Click NOW to register