The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

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How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.