Your Past Employment Prepared you for Real Estate

What was your first “Real Job”?  Did you hate it or love it?  Every job you’ve ever worked can help you transition into real estate.

I loved my first job at TJMaxx back in the late 80’s.  Who doesn’t want to work where they shop?  At TJMaxx learned how to customize clothing racks, clean the sales floor and check out TJmaxx customers at the cash register.  Let’s not discuss minimum wages in the 80’s.  😊.  My second job was at Sears Roebuck & Company.  I pretty much preformed the same job functions at Sears as TJMaxx.  However, at Sears, I eventually promoted to Supervisor in the children’s department then later to custom decorating.  Custom decorating was the department that managed draperies and shades for the real estate industry.

When I realized my income wasn’t going to change much, I began my job search again to one day be employed by Kissane Business System, the place where my technology career took off.  From there I went to NEC Technologies where I eventually managed all the demonstration equipment for the United States and Canada.    While at NEC, I decided to complete my BS in Business Management.  The great thing about working for corporate is that they will often assist with tuition reimbursement.

After NEC I worked for a non-profit where I managed the television department.   I learned how to work with television stations, edit video and build short commercials.  lAfter leaving one non-profit, I ended up working for another, a local church working as an administrative assistant.   Only part-time so I could be available for my kids.

While at the local Church I decided to go back the College of DuPage to earn my Real Estate Sales person license in 2001.  After passing the exam I began my part-time real estate career with a large Chicagoland brokerage.  So why all this history?  Every job I’ve held gave me different skills that would easily translate into real estate.  So, let’s break this down:

  1. As a retail sales person I learned how to take direction from authority. You’d think we’d learn this from our parents, right.   I also learned how to organize clothes, pick up after other people and handle someone else’s money.
  2. As a sales person and supervisor, I learned how to manage different personalities, work with customer service issues from frustrated clients and close a large retail store. Who knew I’d get the keys to Sears before the age of 21.  I gained their trust.
  3. As a customer service report for the Sears Custom Drapery department, I learned how to read measurements for draperies, pleated shades, shades, blinds and more. This is the job that made me re-think learning how to type.
  4. Kissane Business Systems is the company that hired me based on my twin sisters’ skills. Yes, I had to go to Triton College and take a typing class because I was hired to be the admin to the VP of Sales. Yeah, I learned how to type fast.  😊.   This where I learned the most about business.  They were a small business that sold computers, typewriters, and printers to companies like McDonald’s and Boston Chicken.  I learned how to create invoices, worked with accounts receivables, accounts payables, type letters, work with annual rental contracts while assisting an executive.  Oh, I made the coffee too.  I also was one of the first users on SAP accounting software in the early 90’s.
  5. When I made the leap to NEC technologies I started as a temp agent. After working in their A/V repairs department I was quickly promoted to assistant the department manager.  Then I took a new position in their sales department where I would manage the company’s demo equipment used by sales people.  I worked closely with the transportation department and off-site warehouse management teams.
  6. Then the big switch to a non-profit where I learned how to use professional television cameras, commercial editing equipment, and have connections local television stations.
  7. My last job, before starting my real estate career, was at a church. This is where I learned about 5013c’s, LLC’s and corporations.   I also created flyers, bulletins, balanced the bank account using QuickBooks monthly, entered payroll and deposited the church offerings at the bank.  I also cleaned the bathrooms in the office, cleaned the church bathrooms and cleaned the kitchen.  In addition to this,I was tasked with finding a “Free Mobile” classroom for kid’s church.
  8. Out of all these past careers, I also volunteered at Mothers and More where we raised over $50k twice a year.
  9. I worked as a legal assistant for McDonald’s Real Estate East Coast division where I learned about the commercial real estate industry and how to work with attorneys.

Many people get into real estate without a real estate background and have no a clue about the industry.  However, if you take about an hour, the time it took me to write this blog post, you’ll be able to look at your prior job history and incorporate into real estate.  And here is how:

  1. If you’ve worked in retail, you already understand how to work with buyers and sellers. You’ve figured how to deal with every personality type, provide excellent customer service, sell products and add new inventory.
  2. Working in Custom Decorating helps me understand what to look for in window treatments for any home. Yes, I know what’s out dated and what’s in style today.  What you can keep in the home and what “must” go.
  3. My administrative skills translate into transaction management, letter writing, organization and follow through. I created manuals to train others on the same systems I was using.  Today, I had to create manuals for new agents and for our admin staff.
  4. I learned how to use creative software by designing bulletins and flyers for the church, designing covers for audio sales at the non-profit, creating Newsletters for the church, invitations for parties and weddings.
  5. After working in technology, I can pick up new software tools quickly. I understand how they function and if the tool will work for my business.
  6. In 2006 I started training adults for free on how to use computers. I love watching adults learn something new and integrate it into their daily lives.
  7. Were you a stay at home parent? Did you take care of everyone else’s needs?  If so, you’re perfect for real estate.  This is exactly what we do everyday, create a process that’s seamless for every client.  We are the keep it together group.
  8. When I volunteered, I learned how to work with people I didn’t know, I learned how to raise lots of money for a worthy cause, and get the skills needed to speak like I do today.
  9. Have you worked in the financial industry, If so, learn how to read real estate data and explain it to your new buyers and sellers. This is huge for real estate agents.  Once you understand the data, the rest of what we do is easy.

Every job I’ve had prepared me to open a real estate company.  We all have different job histories.  Now take time to figure out how this translates into real estate for you.

Next steps:

Write a list of your job history and figure out how it translates to real estate today.  You’ve got this.  If you’re not tech savvy, start by taking classes at the library, the community college and watch my Carrie’s YouTube Channelvideos.  Join me in one of my Facebook Groups.  www.SmartGirlMediaLive.com or www.TheRealStreamingEstate.com

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The Instagram Story Take Over Event

Join me July 14th, 2018 at 8:30am to learn how to master Instagram Stories for your business.  Class is held in West Chicago IL and starts on time at 9am. Click Here to Register.  I’ll hold the class even if one person registers.

You’ve asked at every continuing education class to have a hands on Social Media Class, so I am delivering.

In this class you will learn:

Instagram Basics – 9am to 9:30a

The Story Feature – 9:30a to 9:45a

Canva Basics & The App – 9:45a to 10:30a

Build your stories with Canva – 10:45a to 11:15a

How to take over your market – 11:15a to 11:30a

Instagram Strategy – 11:30a to 11:45a

11:45 Instagram TV with Q&A

Doors open at 8:30 am and breakfast is provided by Tina Abbatacola with Caliber Home Loans.  No need to stop for breakfast.  Come early and make sure you’re on the office wifi.  Don’t forget to bring your laptop, tablet and mobile device.  Click Here to Register

 

How Did I Gain Access To Your Facebook Friends?

Recently, I was in a two-day managing broker course.  During the session one agent mentioned that other real estate agents were marketing to her friends and family.  She asked, “Why does Facebook allow other agents to market to her network?”  Well, why wouldn’t they allow it? Facebook might be free, however, if you want to reach more than your network you have to Pay to Play.   Facebook’s goal is to help companies leverage their business pages with paid advertisement in our news feeds. The social media site gathers real time information on everything we say, click on and share.  If I talk about an awesome pair of shoes, you can best believe I’ll see ads on the right-hand side of my feed.   Paid advertising on Facebook is a must if you want your content to be viewed, reach a new audience and market your listings. Facebook’s algorithm is constantly changing.  When you post on your personal page or a business page it’s no longer guaranteed that your post will sit at the top of your networks News Feeds.

Here’s the scoop, Facebook provides options for advertising.  The ADS Manager provides more options for advertising on Facebook.  The Boost option allows the agent to push their post or posts to a specific audience.  Agents should consider both options when advertising.  This is a great way to build your brand share market research, reach potential buyers, sellers and provide specific information about the areas we serve.  However, most agents have no idea what happens when we LIKE real estate agent’booting-a-posts business pages.

If an agent decides to boost one of their posts, that agent has choices when building a target audience.

  • Edit your current audience
  • Target People who like your page
  • People who like your page and their friends
  • Create your own audience
  • Run the AD on Instagram – if you connect Facebook page to your Instagram account to a business account.

Yes, you guessed it.  You gave me access to your Facebook friends.  If you like my real estate business page I can target you and your friends.  I’m not saying you shouldn’t like my page, other real estate agent’s pages or your company pages.  But if you do, your conversation must change.  As a part of your initial client meeting have the “Social Media Talk” with your clients.  When I started in real estate my managing broker told me to explain for sale by owner properties to your buyers.  If you see a FSBO, call me first,  I will exclusively represent you and your interests.  That conversation must change to the online arena.  If your clients see an AD on social media, tell your clients to call you first.  Explain designated agency.  If you aren’t explaining it then expect your buyer to call the listing agent.   It’s up to you to protect your client and your business .  Not the agent that is marketing their listings to your buyers.

Do I really have access to your friends? No, but if you like my real estate page I have the option to market to your network.  Not sure what to say?  Let me help you have “The Social Media Talk” with your network.  I’ve created two sample scripts to help when speaking with your clients at the initial meeting.   Click here for a sample script on the “The Social Media Talk”. And don’t worry, If you liked my  real estate page, I never choose the Friends of Friends option  when advertising on Facebook.