Easy Ways to Build Better Social Media Graphics!

In the world of technology, we have so many options to build info-graphics for our industry. But many of us I have no clue on where to begin.  No matter what business you’re in, it’s important to understand that your brand matters when you post on social media.  Whether it’s Instagram, IGTV, Facebook, Snapchat, LinkedIn, or Twitter, your brand matters when you post on social media. I’ve created a few tips to make sure your graphics look awesome when you share graphics.  Let’s get started!

  1. Pick the correct size layout for the platform you are posting to!
  2. Always make sure you frame out your image. What does that mean, when you create images think about how it’s perceived when your viewers are on your social media accounts. Does your post look clean or just thrown together?  Make sure you consider A-frame or a border.
  3. Choose a theme. There are many themes on Pinterest to help generate ideas. Themes include a checkerboard layout, color schemes, and you might consider posting in threes. Post a quote, then post an image, and then post something about your business. You don’t have to be like every other business or real estate agent.
  4. Personalize your post with your own images. Make sure your Camera Lens is always clean. You can buy screen cleaners almost anywhere.
  5. Simple is always better. Keep your posts simple buy only uses 7 words or less.  Are there times when you’ll add more text, yes.  But think about the consumer and how long they are willing to read your information.
  6. Think clean graphics. And always keep your fonts the same.
  7. Not sure if you have an awesome social media layout? Ask your friends or colleagues to tell you what they think about your social media people.

Graphic building tools: 

  1. Canva – I use this tool the most. I can build flyers, social media graphics, story graphics and more on the website. Then I download the graphic from the app on my phone.
  2. WordSwag – Turns ordinary images into beautiful text graphics. App driven and there is an upgrade version
  3. PicMonkey – This is one of my favorite design tools. It took a while to figure it out, but once you do, it’s great for all your social media.  I use it to make square shapes into different shapes.  For Example, I always take a real estate agents’ photo and make a circle version of the image.
  4. StorySwag – This new version of wordswag brings life to your stories on Instagram, messenger and snapchat.
  5. Ripl – every agent should pay for this app. Especially if you aren’t great at building slide shows for your listings. Create simple slideshow videos and grids that come alive when you post.
  6. Relythat – I love this app.  There is a monthly fee.  However, there is a one time sale happening now.  Wow! RelayThat is only a one-time cost of $49 through AppSumo.  Upgrade your existing account at http://relaythat.com/appsumo and join the rush!

Want to learn how to use canva?  Join my Facebook group today!  Click HERE!

How To Get A Real Estate Agent To Hire You As a Coach!

I’ve been a real estate instructor for 8 years and as I get more involved in the Real Estate Training industry I find that other businesses outside of our arena want to help agents build their businesses.   The top areas are coaching, digital marketing, prospecting and the opportunity to build their following on social media.

The question I hear is, “How can I get a real estate agent to hire me as a Coach, Internet Marketer, Social Media Expert, Etc”?  I believe if you’re good at what you do then, Absolutely, go after REALTOR® business.  When you do seek out a REALTOR® here are a few tips to help get you hired..

1. Have an understanding of the real estate industry. There are license law rules a REALTOR® must follow.  We adhere to the Code of Ethics and Standards of Practice. So do your research.

2. Generating Leads is important to an agent. How can you help an agent generate a quality lead?  Real Estate Agents don’t necessarily need to buy leads.  Agents may want to work

  • with their sphere of influence using social media.
  • Engage in the conversation and answer questions about real estate on Social media
  • Many like to tell agents to share listings, pictures of their closings.  But that might not generate a lead.  Make sure agents understand the power of engagement and providing great content to their networks.

3. Provide tips on how to build the agents online brand and their Digital Footprint.

4. Real Estate Agents have access to a wealth of Data, Big DATA!   However, most agents have no idea how to use this information.  Explain the importance of content marketing and how an agent can leverage their Multiple Listing Service, Provide statistical information on the market place and Share what’s relevant for the cities they serve.  Get creative.  Many agents are listing agents, or I only share my listings, on the internet.  Agents must understand the need for relevant content.

5. Attend Real Estate Events. Network with agents. The average age of a REALTOR® is 57 per the National Association of REALTORS.  If you are a digital marketer and you want an agent to hire you understand that there might be a technology gap. Those gaps include the extremely tech savvy agents and agents that are learning the technology for first time.  These agents are deciding which social networks, if any, they should integrate into their businesses.  Remember to work at the agents pace and survey their needs.

If you are truly interested in getting hired by a real estate professional take time to listen, learn and ask the right questions. We are always seeking help from industries outside of real estate.