10 Ways to Generate Content for Facebook Live & Periscope

Be your own broadcaster.  Take over your market place with your smartphone.  Don’t think you can do it?  Neither did I.  Before I open my own real estate firm, one video produced 1.9 million in volume.  I love proving that social media works, if you work it!  Start today and create content that people want to view.

10 Ways to Generate Content

Talk about the home buying process and the selling process.  This is the one that lead to 10+ transactions.  1,900,000 million in volume.  

  1. Share information about your market place. What types of homes are in your city?  Do you live or work in an area with a specialty home?  I happen to live in a city where we have Sears homes.  These homes were available for purchase via the Sears catalog.  How about the history of your city?
  2. Come up with information that the person moving to your city may not know.  Example: Do you know why highways have exits in the middle of the highway verses the outer sides? 
  3. What can you share that will create a “Click Thru, Call To Action, Share, ……..”?
  4. What’s happening in the cities you work in? Upcoming events, Farmers Markets, Things to know about the city, and the park district.
  5. Grab content from RPR – Neighborhood statistics, economic data, and city information.
  6. Do you have a real estate niche? Share that information in your live broadcast.  Luxury Real estate, 1st time buyers, commercial, how to prepare to own a home, home maintenance, the fastest way to pay down your mortgage or how to become an investor.
  7. Share information from your multiple listing service. Example: Breaking news – There are 125 pre-foreclosures in the city of _______________.  Go to a specific lead capture form to request a list from area.  Always share accurate information and reference the source.
  8. Explain the impact on your market place. Has it improved or declined.  How long does it take to sell a home?  When is the best time to list a home?  When is the best time to purchase a home?
  9. Check out Cloud CMA’s “What’s My Home Worth”? lead capture form. Talk about home value.  Then offer What’s My Home Worth link.
  10. How about a “Live” Session where your followers can ask you about Real Estate”?  Ask me your real estate questions live every Thursday at 7pm.

CONTENT FOR LIVE cj

Becoming a live broadcaster might be intimidating for many.  However, if you plan your live broadcast you’ll find live streaming to be easy.   Don’t expect your 1st videos to be perfect.  There are many that go live and are great off the cuff, However, if that’s not you, here are a few tips.

  • Consider pre-marketing your broadcast via email or social media. Announce when you’ll go live.
  • Make sure you have a strong connection – nothing like going live and you drop the broadcast.
  • Remind your viewers to subscribe to your broadcasts and share with their friends.
  • Write down talking points so you have something to bring your ideas back to memory.
  • Thank your followers and acknowledge them by name. You can do this before the broadcast starts, during the broadcast or at the end.  Do what make sense for your business.
  • Always thank people for watching and ask them to come back.
  • The more you go live the more followers you’ll get. So, “Go Live Often”.
  • The longer you broadcast you’ll reach more people. Look at your analytics and go live when your followers are online.

There is no magic formula for live streaming.   The results will be different for everyone.  Be your authentic you. Tell a great story and just do it!  Subscribe to my YouTube Channel.

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Banners, InfoGraphics & Real Estate

OK, Carrie! You make digital marketing and social media sound easy.  Digital marketing and social media is easy.  The challenge for most agents is time, maybe a new learning curve and doing the work. I’m a real estate agent just like you, so I understand that we don’t get paid if we aren’t generating leads and closing sales.  With this in mind I believe you have to “take the time” to build a Facebook banner and other creative infographics for your business.

Pick a day, and an hour, and get to work.  If you don’t take the time or plan to get your marketing done, you will not do it.   Consider using these products add awesome images to your marketing portfolio.  In order to compete in the next 5+ years we need to rethink how we market to consumers.  The next generation is tech savvy and they love images.  If you don’t believe me, watch your kids!  They are accessing social media sites that allow them the option to upload images, view images, click on those images and view video.

So, how DO I build a social media business page banner?  Well, it’s simple.  There are many free products an agent may choose from to build banners, infographics and more.  Below are four online tools that will help you build your graphics.

Canva

Do you need a Facebook banner?  How about a graphic that shows stats for your market place?  Canva is a great way to build Facebook Banners, canvaInfographics, White Page graphics, YouTube Thumbnails and more.  Upload your images and overlay text in minutes.  This is a free and a paid graphic builder.  When you select your graphic make sure to read.  If you goal is to build free graphics, read and select the free options.

PicMonkey

picmonkeyUse picmonkey to touch up a photo, design something new, build photo collages and edit your existing photos.  Nothing to do but create your
online account.  Great for the tech savvy agent.  If you’re not as tech savvy, ask your kids for help.  If your kids won’t help, ask the neighbors kids.  The next generation is the “Click” generation and they will help you figure it out.

 

Word Swag for iPhone or iPad

wordswagCreate awesome graphics with your smartphone in minutes.  Overlay text, change the font, custom layouts.  “It’s like having a graphic designer in
your pocket” (wordswag).  Consider photogrid if you have an android phone.

 

Fiverr

I don’t have time to build the banner, graphics or edit pictures but I understand that I need video, graphics and a brand on the internet. fiverrIf this is you, consider Fiverr.  Fiverr is an online marketplace where you can hire someone to help with your business for as little as $5.00.   Check it out.  Fiverr has businesses that will transcribe, build infographics, video, Facebook banners and more.

Social media and Digital Marketing has changed the way we market our listings, information to the public, websites and direct mail marketing.  The next step is to just do it.   Get started building images for your marketing, social media and blog posts.  Take the same image for your blog and add it to social media and your direct mail.  When your new followers search for you your pages will have infographics, images that show your professional brand and that you are open for business.  Take advantage of the above tools to build a strong personal brand.   Check out my Pinterest board for examples.

Help! I Need More LIKES on Facebook

So, you say you just built a Facebook Fan Page and you Need more LIKES.  Fan Pages are extremely important to a real estate agents business.  The Fan Page gives an agent the opportunity to showcase their expertise in the market places they serve.  Many would argue that agents should pay to obtain more LIKES on Facebook.  However, in Real Estate the best Lead or LIKE is someone that loves you, likes you and would also refer you. Therefore, let’s start with the people we already know.  In the digital arena this is called, “Organic Reach”.   Below are 7 easy ways to generate “Organic Likes” on Facebook.

1.  Take advantage of your list that is stored in your Multiple Listing Service.  Many MLS’s allow agents to email directly to their database by category or to the entire list as a BCC (Blind Carbon Copy).  If this isn’t available download your email list.  Send a an email to this list asking for new LIKES on your Facebook business page.  Keep it simple.  Consider asking your database to help you reach your goal.

The first time I tried this my email went something like this,  “Help me reach my goal of 100 LIKES by July 1st”.  From this email I had 100 LIKES in 24 hours.

2.  Send an email from your CRM (Client Relationship Manager).  Write a short update on your current Market Place and tell your database they can view these updates in real time when they “LIKE” your Fan Page.

3.  Create a custom URL for your Facebook Fan Page and add it to your direct mail marketing campaigns.  (The Fan Page URL option is location in the ABOUT section then under Page Info)FAcebook fan page url

Wait, you’re not sending snail mail marketing?  If you are focused and able to generate leads from social media then OK. Don’t send snail mail.  For the rest of us that sell real estate, direct mail is necessary for personal branding.  Add your Facebook URL to your direct mail marketing (post card) and ask people to join you on Facebook for market updates.

4. Create Video Content.   Provide market insights, tip of the day, contests, surveys and more with video.   Always ask for new LIKES on your Facebook Fan Page.

5. Add widgets/apps to Facebook.  What’s a widget?  A widget allows you to build tabs that are located below your Facebook banner.  These widgets can redirect your followers to search for homes, build a “FREE” market report or access statistics.  Click to Check out my page.

widgets

6.  Invite your Facebook Friends to your Fan Page. Share  relevant information from your Fan Page then re-share it to your personal page.  Ask your friends to LIKE your Fan Page.  I recommend that you do this, maybe, once a month depending on your friend count.  If you only have 100 friends, don’t share from business to personal very often.  Your friends will hide your posts.

7.  The “Task is to Ask”  if you’re not asking for LIKES then you won’t have many LIKES.  Marketing is marketing.   “When business is good it pays to advertise, when business is bad you’ve got to advertise” Henry Ford.  Ask for your followers to LIKE you page today.  What are you waiting for?

“Make

This infographic was made with the Infographic maker Venngage.

Social Media Marketing takes time, consistency and work. Growing your Fan page might not happen over night.  However, just like with any business you must START advertising to generate a following on social media.  If the social world is unaware of your Fan Page then you can’t generate a lead.   Take the next 7 days, 30 minutes a day, to work on these 7 tips.  Share your results with me.   If you need assistance send an email to RequestCarrie@gmail.com and we will have a #CoffeeWithCarrie session.

Hootsuite Adds Instagram

Manage Instagram from your Hootsuite Dashboard.   Hootsuite is one of the best ways to streamline your social media posts, 512px-owly-normal1schedule and watch the latest trends.  Now that Instagram is available as one of your profile options, Real Estate agents can share their Instagram posts to multiple social media sites and help increase their Digital Footprint.

If you already have Hootsuite for your business adding Instagram is quick and easy.  In order to take advantage of Instagram on Hootsuite you must have the app on your phone.

Get it now!

Add_Instagram

Three ways to use Instagram with Hootsuite

  1. Schedule your upcoming open houses with 15 second videos from your smartphone
  2. Coming soon posts in front of the home
  3. Schedule your weekend marketing so you can take a day off.

Real estate agents are always, “ON”.  Therefore, by taking advantage of scheduled marketing an agent can work with customers and know that they are marketing their business to generate potential buyer and seller leads.

Need help with setup? Want me do do it for you?  Email my Social Media Manager today.  Mr.MarcLittle@outlook.com

Build Your Real Estate Brand with Social Media

With so many Social Media Platforms real estate agents want to know how to integrate social media into their businesses. The simple answer is, “You need to start” integrating social media today.  Whenever I speak at a real estate office about social media the top complaints are, how do I find the time? Which platform should I add first?  What should I share on social media?  Where do I begin?

  • Let’s start with social media platforms. There are hundreds of social media platforms available for personal and professional use.  Of these platforms the top 5 social media tools are:  Facebook, Twitter, Linked in, Pinterest and Google+.

When choosing a social media platform consider your sphere of influence.  Is your sphere of influence on social media? Would your sphere interact with you on social media?  If your sphere of influence is on social media, start with the platform they are using.   If your sphere isn’t on social media I recommend picking one of the top THREE sites and perfecting it.  Once you are proficient with that platform move on to the next.  If you are not sure which social platform to select first consider starting in this order:

  1. Facebook
  2. Twittersocial_media_icons
  3. Linked In
  4. Google+
  5. Pinterest

Once you’ve select the social platform begin using it today.  Take the next 30 days to learn it.  Take a class and watch how to videos.

What should you share?  The best form of sharing is writing your own content, sharing photos and short videos.  Your own content can be as simple as, “click now to buy or sell a home” then add the link to your website.

How do I find the time to share?  I’m already busy searching for new leads and managing my current inventory.

  • Consider sharing one article a day. If you’re organized with your time plan your social media for the week.  Facebook has a new feature that gives you the option to schedule your posts.   Add your social media marketing time to your calendar.  Then stick to it.  Add social media apps to your smart phone so you can be social whenever you have a few extra minutes.  If you’re tech savvy jump into HootSuite. A great way to manage your social media in one place.

When you take advantage of social media by sharing, engaging and posting great content your real estate brand improve.  So what are you waiting for?  Start today!

Adding Content to Social Media

A great way to add content to social media is to search for content on in the internet.  Here are a few blogs I follow and Real estate websites an agent might choose to use for real estate social media content.

Www.kcmblog.com—Steve Harney

Www.houselogic.com/members—Provided by NAR—you need your NRDS ID.  Can be found on your realtor magazine

DSNEWS.com

www.housingwire.com

newsgeni.us

Www.illinoisrealtor.org

http://www.realtor.org

realtormag.realtor.org—realtor Magazine

www.businessinsider.com

*always give credit to the author

Tip#1 Consider signing  up to receive the articles in your email. This way you don’t have to hunt for the articles.  They will come to you.

Tip#2 get familiar with city websites.  They often make updates and have news feeds.  A great way to stay in touch with what’s happening in the city’s you sell in.

Tip#3 Successful social Media entrepreneurs use social media for 5 to 6 hours a week.  Doesn’t  have to be scheduled.  Log in to Facebook when you log in to email.  Post during the week and definitely on the weekend.  More people use social media on Saturday and Sunday.